Social Media for Online Lecturers with Laurel Papworth

Create & Use Facebook and Website for social media promotion of your Udemy course. [Unofficial]
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  • Lectures 22
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

"This course is not sponsored or affiliated with Udemy, Inc" : This course is presented by Laurel Papworth, lecturer University of Sydney, Forbes Magazine Top 50 Social Media Influencers and AdAge Power150 Media & Marketing Bloggers. 

It often seems to new lecturers that the successful lecturers on Udemy already have a "big following" or have a large "email database" or a lot of Likes and Followers on Facebook and Twitter. Are you interested in setting up a Facebook Page and creating a website/blog in Wordpress to promote your Udemy course? There are two sections:

  1. Creating a Facebook Page for your Udemy Course
  2. Create a Wordpress website specifically to start promoting your Udemy courses. 

FROM SMALL TO BIG: We all had to start somewhere: My name is Laurel Papworth and I have over 240,000 followers on social media, and connect with 4 million people regularly each month. I have worked on social media projects for TV shows (Jnr Masterchef, Idol, Big Brother), not for profits (UNHCR) and overseas (MBC Saudi Arabia, Department Defence Singapore). It's taken me ages adn lots of mistakes to get there. Let's make sure you don't make the same mistakes and quickly get on the road to success. In THIS course you go step by step through the "secrets" that the big companies use to get millions of Facebook Likes, and the key tips and tricks to engage and promote your Udemy course on your website/blog (which you'll build from scratch in Wordpress!). 

READY? If you are ready to start promoting your Udemy course on social media, or if you are about to start/finish recording your Udemy course but want to be ready to market it on Facebook, or if you are just interested in key tactics for social media marketing and blogging, lets get started! 

IN THIS COURSE I will take  you through how to promote a course online (mine is a fictitious course on How to Make Breakfast) and also reveal what I did to build my following and business online, including that I regularly travel the world to present my courses live in Portugal, Saudi Arabia, Singapore and the rest of Asia. My students have also asked me to write for major newspapers, to present at their international conferences and to come inhouse to run workshops for them and their staff. If you become successful on Udemy you will find success in other areas of teaching and public presenting and consulting! 

YOU ARE: A Udemy lecturer (now or in the near future): 

  • Very knowledgeable on your subject whether it's baking or cars or the stock exchange but are not so confident in social media marketing, blogging and Facebooking.  But you'll be up and running in no time! 
  • Concerned as you have a Facebook Page or Group for your students but it just doesn't seem to be doing a lot.  Let's fix that! 
  • Not very technical and don't have a website and don't know where to start. Don't worry, you don't have to be! 

FACEBOOK We start with Facebook Pages - did you know that Facebook chooses who it will show your Page to, and who will NOT see your updates even if they LIKE your Page?  It's called FBO (Facebook Optimisation) and is similar to SEO (eg Google's Search Engine Optimisation) Let's get that set up correctly from the beginning (or fix your Page along the way).  

WEBSITE/BLOG The we get your website set up to properly promote your courses. Don't just put up a website with "about the lecturer, "special discounts on my courses" and "keynote speaker" pages:  let's get your website working with Udemy and with Facebook and YouTube and Instagram and Twitter. 

COURSE INFORMATION: You'll receive howto videos that screencast (demonstrate on my screen) what you can do. Don't forget to pause and rewind and follow along! Also a workbook for you to download & fill in as well as a Q&A forum - don't forget to include links to your website, Facebook Twitter, YouTube etc in the discussions!  

What are the requirements?

  • have a computer, Mac or PC
  • recommend creating a basic Facebook personal profile if not already
  • have an idea what their Udemy course will be about and who it will be for.

What am I going to get from this course?

  • create and manage a Facebook Page to promote their Udemy courses
  • create and update their blog and website to promote their Udemy courses

Who is the target audience?

  • Udemy lecturers who currently have courses on Udemy but want to promote them more
  • New Udemy lecturers who are interested in promoting their courses on social media once they go live
  • May not be suitable for Udemy lecturers with a Marketing background already.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Set Up and Manage Your Facebook Page
Introduction: What is covered in this Facebook Course for Udemy Lecturers

Answer these 3 questions - Facebook will decide if your Page updates will be shown to potential students (or even people who already Like your Page!) 


Choosing the right category means choosing the right "brand" for you. Are you a company? A trainer? A product or service? 

Am I Laurel Papworth Masterchef, Laurel Papworth Cafe, Laurel Papworth Training Services or Food 4 Living. Choosing the right category/brand is important for your success on Udemy and Facebook. 

What Should You Post and How Will You Sound? Facebook Udemy Course Page Voice

What Profile Picture will you use? We set one up quickly for my Food 4 Living Page - How To Make Breakfast course. Canva is much cheaper than Photoshop (actually mostly free!) and a great tool. 


Add to Favourites so you can find your Page again easily. IMPORTANT: Facebook asks you "who should I show your updates to?". In other words who are your target audience for your course: you have to answer this carefully! What are their interests and hobbies and jobs and age? 

 Tips and tricks: Also the first wizard when you first visit your LIVE Page. Tabs/menus and About section. Liking your Page as yourself.

Section 2: Managing Your Facebook Page for Udemy Lecturers

How to Add  a Featured Video to your Facebook Page (for your Udemy courses). Upload a video to your Facebook Page then follow these directions. Perhaps use your Promotional video etc? 

How to Edit the Description of a Video Post on Your Facebook Page
Section 3: Create a Wordpress Website for Your Udemy Course
How to Audit the Current Wordpress site of a Udemy Lecturer
Understanding the Wordpress Dashboard of a Udemy Lecturer

Roma asked me to look at her website. I am going to do the most basic backup first in Tools - Export. If you have access to your webhost, go to myphpadmin and back the whole database up. Wordpress backups for Udemy lecturers

How to Promote Udemy Courses on your Wordpress Sidebar for Lecturers
Fixing the Udemy link in Header - Lecturer Wordpress website
Activating Jetpack for Wordpress Udemy course images LECTURER WEBSITE:
A New Background Header for Wordpress - Udemy Lecturer Branding

How to add Pages, Posts, Categories and links and dropdown items to the main menu bar (primary navigation bar) in Wordpress. 


Changing the theme of your Wordpress Website for Udemy lecturers

Create a Wordpress account, start your first website and follow along as you create your website. Tips and tricks include: don't buy your domain name yet! 


How to change themes, add header images and add YouTube videos to your Udemy promotion blog/website. 

2 questions

What did you learn? 

Section 4: Automate Social Media - How to Schedule Facebook Twitter Google Plus LinkedIn

How Udemy Lecturers can schedule "evergreen" social media posts (they repost over and over again from a queue).  Put up your coupons and then have them go out once a week or once a day on LinkedIn, Google Plus, Twitter and your Facebook Business Page. 

Section 5: Email Newsletter Campaigns
List of Email Newsletters Services
Section 6: Over and Out

Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on. 

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Instructor Biography

Laurel Papworth, Social Media Strategist & Course Facilitator

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).  I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. 

I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. 

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