How To Develop Your Social Media Strategy, Templates & Tools

Discover my "No More Page Fright" approach that shows you what, when, where, why and how to write your social media.
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  • Lectures 16
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

*** UPDATED: AUGUST 2016 ***

The #1 question I'm asked about Social Media is ...

"James ... but what do I write?"

Of course it's not just social media they ask about ... their questions include what to say on their blog, write in their email and yes ... what to post on Facebook, LinkedIn and Twitter. They ask what images to share on Pinterest and Instagram, and what should they upload to YouTube and so on.

Frankly I'm always a little surprised when they ask as you'lI soon discover in this training the answer is simple: it's all about the 'message consumption context' and don't worry, I explain this and more, including the 3 critical MESSAGE STAGES and the 3 PSYCHOLOGICAL STATES that correspond to them.

  • TIP #1 It's all on the matrix schematic I mentioned in the preview video.
  • TIP #2 Success with social media comes from the psychology - not technology.

Complete with this new appreciation about the way people communicate in cycles (some say 'sales funnels') you'll begin to easily see how simple it is to answer the questions above.

Enrol in this course and I guarantee "no more page fright" about what to write, share or post on your social media, blog or in your email!

See you inside ... hurry, because I've got some amazing training to share with you.

~ James

What are the requirements?

  • A basic knowledge of social media is helpful although not necessary as "What is Social Media?" is covered in the first lecture resources!

What am I going to get from this course?

  • Evaluate ANY channel and develop a working social media strategy
  • Create social media messages that work and when appropriate - sell.
  • Confidently approach content creation and never again experience "page fright" or not knowing what to write or say.

Who is the target audience?

  • If you are trying to use social media to sell - this course will give you an edge and show you how to be more successful and why it works.
  • If you are using social media to create communities and engaged groups of people, this course will show you why you need to approach messaging in a very different way than perhaps you thought.
  • If you are simply trying to use social media more effectively ... this course is for you.
  • This course is NOT about teaching you tactics to trick Twitter or Facebook or any particular platform. It's not a TACTICS course ... it teaches you STRATEGY and HOW TO THINK ABOUT SOCIAL MEDIA so that it works for you!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Social Media Foundations

Why you should run away from social media "experts" :-)

Section 2: Social Media Strategy

Th background on "markets" is not only fascinating (at least I think so) it's important to understand because it sets the framework for today's modern (and online) markets.


Understanding the BUYING PROCESS and the corresponding STATE OF MIND is key to developing a suitable social media strategy. The good news is that the stages and states are easy to understand.


Here's a video explaining how the 3 stages and 3 states correlate to the content creation and use strategy in social media.


Social media isn't new and in this lecture I discuss why I think this is so and present proof that backs up my theory.


We might speak the same language but we don't all mean the same things ... understanding MODALITIES of communication is important and in this lecture I explain why.


Why is social media so popular and pervasive, I think you might not like the answer ... or maybe you will ;-)

Section 3: Social Media Hacks
Defining Your Social Media Goals

Here's a brief presentation that shows you the 6 steps to a successful social media strategy.


Developing a winning strategy cannot be done in a vacuum, you need to know what your competition is doing. Here's a simple way to work that out and get ahead.

Strategy Worksheet
2 pages
More Free and Lazy Content Ideas
1 page
1 page

There are plenty of ways to manage your time when doing social media, here's a simple plan that will take you just 12 minutes each day.


Ever wondered about the best times to publish on social media or what to say? Well this infographic shows you the most popular channels, the content that works best and the optimal times to post it.

Section 4: Conclusion & Extras
Next Steps

In accordance with Udemy policy this is where I can tell you about other things I've created and are available for your educational and informational enjoyment. You can ignore this lecture entirely ... I'll sulk a little, wonder why you don't care but life will go on ;-)

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Instructor Biography

James Burchill, Best Selling Author & Course Creator • Side Hustle Trainer

James is an entrepreneur at heart and enjoys helping others make more money and save time through the intelligent use of technology automation. 

He's a marketing strategist, copywriter, best-selling author and certified Evernote Consultant (ECC). 

James' training is based on his 25+ years of consulting and training experience helping people in both the private, public and academic sectors.

James is engaging and happy to chat and connect online. You'll find this instructor very approachable and pleased to support your learning experiences.

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