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"James ... but what do I write?"
Of course it's not just social media they ask about ... their questions include what to say on their blog, write in their email and yes ... what to post on Facebook, LinkedIn and Twitter. They ask what images to share on Pinterest and Instagram, and what should they upload to YouTube and so on.
Frankly I'm always a little surprised when they ask as you'lI soon discover in this training the answer is simple: it's all about the 'message consumption context' and don't worry, I explain this and more, including the 3 critical MESSAGE STAGES and the 3 PSYCHOLOGICAL STATES that correspond to them.
Complete with this new appreciation about the way people communicate in cycles (some say 'sales funnels') you'll begin to easily see how simple it is to answer the questions above.
Enrol in this course and I guarantee "no more page fright" about what to write, share or post on your social media, blog or in your email!
See you inside ... hurry, because I've got some amazing training to share with you.
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Certificate of completion.
|Section 1: Social Media Foundations|
Why you should run away from social media "experts" :-)
|Section 2: Social Media Strategy|
Th background on "markets" is not only fascinating (at least I think so) it's important to understand because it sets the framework for today's modern (and online) markets.
Understanding the BUYING PROCESS and the corresponding STATE OF MIND is key to developing a suitable social media strategy. The good news is that the stages and states are easy to understand.
Here's a video explaining how the 3 stages and 3 states correlate to the content creation and use strategy in social media.
Social media isn't new and in this lecture I discuss why I think this is so and present proof that backs up my theory.
We might speak the same language but we don't all mean the same things ... understanding MODALITIES of communication is important and in this lecture I explain why.
Why is social media so popular and pervasive, I think you might not like the answer ... or maybe you will ;-)
|Section 3: Social Media Hacks|
Defining Your Social Media Goals
Here's a brief presentation that shows you the 6 steps to a successful social media strategy.
Developing a winning strategy cannot be done in a vacuum, you need to know what your competition is doing. Here's a simple way to work that out and get ahead.
More Free and Lazy Content Ideas
|Lecture 13||1 page|
There are plenty of ways to manage your time when doing social media, here's a simple plan that will take you just 12 minutes each day.
Ever wondered about the best times to publish on social media or what to say? Well this infographic shows you the most popular channels, the content that works best and the optimal times to post it.
|Section 4: Conclusion & Extras|
In accordance with Udemy policy this is where I can tell you about other things I've created and are available for your educational and informational enjoyment. You can ignore this lecture entirely ... I'll sulk a little, wonder why you don't care but life will go on ;-)
James is an entrepreneur at heart and enjoys helping others make more money and save time through the intelligent use of technology automation.
He's a marketing strategist, copywriter, best-selling author and certified Evernote Consultant (ECC).
James' training is based on his 25+ years of consulting and training experience helping people in both the private, public and academic sectors.
James is engaging and happy to chat and connect online. You'll find this instructor very approachable and pleased to support your learning experiences.