How To Develop Your Social Media Strategy, Templates & Tools
3.8 (34 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
865 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How To Develop Your Social Media Strategy, Templates & Tools to your Wishlist.

Add to Wishlist

How To Develop Your Social Media Strategy, Templates & Tools

Discover my "No More Page Fright" approach that shows you what, when, where, why and how to write your social media.
3.8 (34 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
865 students enrolled
Created by James Burchill
Last updated 7/2016
Current price: $12 Original price: $200 Discount: 94% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 4 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Evaluate ANY channel and develop a working social media strategy
  • Create social media messages that work and when appropriate - sell.
  • Confidently approach content creation and never again experience "page fright" or not knowing what to write or say.
View Curriculum
  • A basic knowledge of social media is helpful although not necessary as "What is Social Media?" is covered in the first lecture resources!

*** UPDATED: AUGUST 2016 ***

The #1 question I'm asked about Social Media is ...

"James ... but what do I write?"

Of course it's not just social media they ask about ... their questions include what to say on their blog, write in their email and yes ... what to post on Facebook, LinkedIn and Twitter. They ask what images to share on Pinterest and Instagram, and what should they upload to YouTube and so on.

Frankly I'm always a little surprised when they ask as you'lI soon discover in this training the answer is simple: it's all about the 'message consumption context' and don't worry, I explain this and more, including the 3 critical MESSAGE STAGES and the 3 PSYCHOLOGICAL STATES that correspond to them.

  • TIP #1 It's all on the matrix schematic I mentioned in the preview video.
  • TIP #2 Success with social media comes from the psychology - not technology.

Complete with this new appreciation about the way people communicate in cycles (some say 'sales funnels') you'll begin to easily see how simple it is to answer the questions above.

Enrol in this course and I guarantee "no more page fright" about what to write, share or post on your social media, blog or in your email!

See you inside ... hurry, because I've got some amazing training to share with you.

~ James

Who is the target audience?
  • If you are trying to use social media to sell - this course will give you an edge and show you how to be more successful and why it works.
  • If you are using social media to create communities and engaged groups of people, this course will show you why you need to approach messaging in a very different way than perhaps you thought.
  • If you are simply trying to use social media more effectively ... this course is for you.
  • This course is NOT about teaching you tactics to trick Twitter or Facebook or any particular platform. It's not a TACTICS course ... it teaches you STRATEGY and HOW TO THINK ABOUT SOCIAL MEDIA so that it works for you!
Compare to Other Social Media Marketing Courses
Curriculum For This Course
16 Lectures
Social Media Foundations
1 Lecture 04:53

Why you should run away from social media "experts" :-)

Preview 04:53
Social Media Strategy
6 Lectures 46:56

Th background on "markets" is not only fascinating (at least I think so) it's important to understand because it sets the framework for today's modern (and online) markets.

All Markets Are Conversations

Understanding the BUYING PROCESS and the corresponding STATE OF MIND is key to developing a suitable social media strategy. The good news is that the stages and states are easy to understand.

The Conversation Continuum - The 3 Stages and 3 States

Here's a video explaining how the 3 stages and 3 states correlate to the content creation and use strategy in social media.

The Conversation Continuum - The MATRIX

Social media isn't new and in this lecture I discuss why I think this is so and present proof that backs up my theory.

Remember the Romans

We might speak the same language but we don't all mean the same things ... understanding MODALITIES of communication is important and in this lecture I explain why.

The Modality is key: VAKIETA

Why is social media so popular and pervasive, I think you might not like the answer ... or maybe you will ;-)

Preview 06:08
Social Media Hacks
7 Lectures 13:44
Defining Your Social Media Goals

Here's a brief presentation that shows you the 6 steps to a successful social media strategy.

6 Steps to a Successful Social Media Strategy

Developing a winning strategy cannot be done in a vacuum, you need to know what your competition is doing. Here's a simple way to work that out and get ahead.

Preview 06:13

Strategy Worksheet
2 pages

More Free and Lazy Content Ideas
1 page

There are plenty of ways to manage your time when doing social media, here's a simple plan that will take you just 12 minutes each day.

Preview 1 page

Ever wondered about the best times to publish on social media or what to say? Well this infographic shows you the most popular channels, the content that works best and the optimal times to post it.

Preview 00:07
Conclusion & Extras
2 Lectures 02:00
Next Steps

In accordance with Udemy policy this is where I can tell you about other things I've created and are available for your educational and informational enjoyment. You can ignore this lecture entirely ... I'll sulk a little, wonder why you don't care but life will go on ;-)

BONUS: Shameless Self Promotional Information
About the Instructor
James Burchill
4.0 Average rating
935 Reviews
15,254 Students
14 Courses
Bestselling Author, Instructor & Entrepreneur

I'm a best-selling author, top rated instructor, certified Evernote consultant and Infusionsoft Marketing Automation Coach. I've helped over 15,000 people in 150 countries and bring 3 decades of training, coaching and technology consulting to bear in my programs, courses and products from the private, public and university sectors. I'm happy to connect online and you'll usually find me on Facebook or Twitter - just look up my profile @JamesBurchill