Sales Boosting Facebook Strategies for Jewelry Artisans

Get raving fans for your jewelry biz, learn laser targeted techniques, boost engagement and skyrocket your email list!
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  • Lectures 23
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

"I learned more in a few minutes with this instructor than I did in 5 years of trying to work a business page on Facebook. With my first test add for page likes, I got 3 likes in the first hour. My engagement on posts went up 68%. This is some really good stuff." -R.H., Student

Join over 300 successful jewelry designers and learn how to create rock star content every day that brings you raving fans and not just casual followers. In this course, you will learn essential strategies that laser target your ideal clients and optimize your efforts to bring more sales, not only likes and comments to your Facebook page.

So much has changed on Facebook, and without a strategy and the know-how, jewelry designers like you are wasting their precious creating time (and money!) on figuring out how to get social media to work for their business.

You will learn the most important strategy on Facebook, how to skyrocket your email list, how to increase engagement and build a community of invested fans. You will dig deep into the world of your ideal client and unlock the door to amazing content that will have fans glued to your page.

I will give you downloadable templates and blueprints along with actionable content that will help you expertly craft some of the most important material you will need for your Facebook page.

Get your feet wet with Facebook ads without wasting your money and learn how Facebook is still the best way to influence your dream customers if you do it right!

After hearing so many fellow jewelry designers so frustrated, I decided to create this jam packed course on how to promote your unique brand totally authentically and without posting endless links to your site or Etsy shop. These strategies have helped me build an email list of thousands, connect with my authentic voice to reach clients and gain more sales through my social media campaigns.

And if for any reason you do not benefit from this course, simply let us know within 30 days and we guarantee your money back.

Enroll now and stop wasting your precious designing time trying to figure out Facebook!

What are the requirements?

  • You must have a business Facebook page for your jewelry business
  • Some prior basic knowledge of Facebook is helpful but not essential.

What am I going to get from this course?

  • You will be able to expertly craft engaging content without the stress
  • Increase sales for your jewelry business with strategies anyone can use
  • Create a detailed ideal client profile - THE most important step to manifesting a page of raving fans, not just likes
  • Discover simple tips that will mega-boost your organic reach
  • Design irresistable offers to skyrocket your email list (with simple instructions how to deliver your offer)
  • Keep authenticity to your brand without being salesy
  • You will learn the keys to Facebook customization
  • Know what NOT to post on your Facebook page
  • Step up your images for greater engagement
  • Finally learn how to make Facebook ads work for you on a small budget
  • You will know how to test and tweak ads to create high converting campaigns
  • You will be able to create "custom audiences" on Facebook for laser targeted advertising
  • You will crush overwhelm by learning to schedule for success

Who is the target audience?

  • This course is intended for any jewelry maker who is looking to increase revenue and learn social media strategies for their handmade jewelry business
  • It is geared towards jewelry designers who are managing their own social media and need a comprehensive guide to getting Facebook to work for them to increase engagement and sales

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started
A Little About Me
How to use Udemy
Fb 101
Section 2: Kick A__ Content!
Before You Post!
What not to post
Let's engage! A great place to start.

The first steps to creating great content tailored to your specific audience.


The key to creating super engagement for your work, without being salesy.


There are so many ways you can create professional looking (and eye catching!) graphics online. Here are just a few of the places you can edit your photos, create collages and remove backgrounds totally free!

The Big Question: How often should I post?
If You Don't Know This One Thing...
Your Mailing List
Your Absolutely Irresistible Opt-In
Section 3: Simple Ways to Deliver Your Opt-In with Mailchimp

Learn a simple way to deliver your opt-in via Mialchimp's free plan. You can deliver a coupon code, PDF, link or other opt-in through the final welcome email after subscribers have signed up to your email list.


Through Mailchimp's paid plan, you can set up an automated workflow to deliver a series of emails as an opt-in. Learn how to set up an automated workflow in this basic tutorial.

Section 4: Tackling Facebook Ads

Facebook ads can be a controversial topic. Many of you may have tried ads before only to see your money wasted and little result. In this video, we will reveal why and get you started creating simple ads to accelerate leads and sales.


It is essential that you have a good fan base for your Facebook page to start. Learn how to create a simple ad campaign to gain likes and followers!


Learn a simple way to create a campaign to build your email list and influence your fans on Facebook.


Learn how to test and tweak your ads to create a campaign that converts and builds your list on autopilot!


Creating an audience in Facebook ads is an amazing tool! You can drive more leads and get more sales by finding new people who have similar interests to those who already like your page. I will show you how to create an audience from your email list and from your fan page.


Let's review all the essential information on creating your ad campaigns.

Scheduling for Success

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Instructor Biography

Lauren Saraswati Zavlunov, Mala Artist, Social Media Maven, Meditation Expert


After the birth of her daughter, Saraswati transitioned from the the life of a freelance classical/experimental musician in NYC to quite another calling. In the sweet silence of the evenings, her yoga and meditation practice grew into something quite tangible and unique. She began developing a practice of intuitively creating custom japa malas and Yoga inspired jewelry for her online boutique Jewels of Saraswati.

Now a renowned mala artist, yogini, avid meditator and instructor, she loves to spread the love and light of malas during her online and live workshops.

Saraswati's malas and jewelry have been featured in magazines such as Yoga Journal, Origin, Mantra Yoga + Health and her meditation articles have been published on Elephant Journal and MindBodyGreen. She has given well received workshops throughout the East Coast on meditation and Yoga topics.

In each of her workshops she endeavors to create a sacred space where her students can learn about the beautiful benefits of meditation and Yoga and have a safe environment for introspection and exploration.

As a social media maven, she loves to teach other jewelery artists the skills to create successful businesses online via social media. She is dedicated to helping them discover their authentic voice, boost their engagement and increase their revenue.

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