Social Media Success for Small Business

Get the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting time.
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  • Lectures 31
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Social media Success for Small Business offers a Step-by-step guide to getting the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting a lot of time.

The course is structured around a central Case Study and we refer back to this real world case study in each section to make the lessons and tactics learned come to life.

Social Media Success for Small Business offers a Workbook with relevant exercises for each section. Once completed you'll have a detailed Social Media strategy that you can implement immediately, a thorough understanding of the course material and enough tips to get you started on your way to Social Media success.

I created this course based on my personal experience in training small business owners and entrepreneurs in the art of Social Media and digital marketing. If you are a small business owner, self-employed or starting a home business, this course will give you the tools and insight to use Social Media to achieve your business goals.

What are the requirements?

  • This course is very practical and best suited for individuals with a n existing business or business idea that want to dive right in and get started. Having an existing social media presence for your business is advantageous, but by no means required, as the course deals with building a strategy from the ground up.

What am I going to get from this course?

  • Define your business goals and match them to measurable social media objectives.
  • Describe their ideal target market and use this information for social media ad targeting
  • Define a content strategy to meet the ideal customer’s needs
  • Write better social media posts. Understand the best practice of each platform covered in the course and create content accordingly
  • Learn how to create and launch social media ad campaigns on Facebook, Twitter and Instagram

What is the target audience?

  • This course is for anyone who maintains a social media presence for their business.
  • Small Business Owners
  • Entrepreneurs
  • Creative entrepreneurs (Artists, designers etc)
  • Home Business Owners
  • Digital and Traditional Marketers unfamiliar with Social Media
  • Startups
  • Professionals starting a home business for additional income
  • Students or prospective digital marketing professionals
  • This course is not for existing social media professionals already familiar with bought media advertising on Facebook, Twitter, LinkedIn and Instagram

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome and Introduction
01:42

Welcome to Social Media Success for Small Business! This course is designed to help you use social media and social media advertising in a targeted and effective manner to help you achieve your business goals.

00:56

In this lecture we take a look at the key case study that we’ll use throughout the course, PhotoBLOX. You’ll find out what the business does, and why they had such success on Social Media

6 questions

Test your knowledge and your assumptions in the Social Media Test.

Section 2: Business Objectives and Social Media Objectives
05:01

In this lecture we’ll cover the famous SMART framework, an effective tool to use to determine your business goals.

04:46

In this lecture, we’ll take your defined SMART business objectives, and map them back to measurable social media metrics that you can track to see if your social media marketing is successful or not.

Section 3: Target Market
01:41

Learn how to construct Target Market personas to represent your target market and give direction to your marketing communication.

04:33

See real life examples of Target Market Personas in action and construct your own.

Section 4: Get to grips with your Content Strategy
01:11

Learn what a Content Strategy is and what it needs to do for your social media marketing.

02:09

Learn about content pillars through examples, and how they relate to your content strategy.Then define your own content pillars that are relevant to your business.

01:59

Define your brand and business tone of voice for Social Media for different situations and content pillars.

01:59

What can or can’t you say on social media? What rules do you need to stick to in order to stay in line with your brand image? In this lecture you’ll learn about content rules and draw up your own

01:46

Consistently creating good content requires a plan. In this lecture you’ll learn how to create a content calendar to direct your content creation and remove the guesswork from social media.

Section 5: Social Media Posts - Best Practice
02:07

Learn what makes up a good Facebook post, by studying examples and create your own.

01:32

Learn what makes up a good Twitter post, by studying examples and create your own.

01:54

Learn what makes up a good Instagram post, by studying examples and create your own.

3 questions

Take the test to see if you can create a post on Facebook, Twitter, Instagram and LinkedIn using best practice.

Section 6: Social Media Advertising - Facebook
00:55

What is social media advertising, how do you get started and how does it work? In this lecture you’ll learn about the basics of social media advertising and the core concepts and steps involved in creating an ad across platforms.

02:14

In this lecture you’ll learn about the basic building blocks of Facebook ads and what they mean to you.

01:39

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of selecting your Ad objective.

09:25

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of determining your targeting to reach your target market.

04:42

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of setting your budget for the ad.

08:04

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of selecting your Ad creative.

Section 7: Social Media Advertising - Twitter
02:25

In this lecture you’ll learn about the basic building blocks of Twitter ads and what they mean to you.

04:43

Learn how to create a Twitter ad in this Step-by-Step video. This lecture teaches you how to create a campaign.

10:29

Learn how to create a Twitter ad in this Step-by-Step video. This lecture teaches you about Targeting your Audience in Twitter's ad interface.

02:12

Learn how to create a Twitter ad in this Step-by-Step video. This lecture shows you how to set your budget forTwitter Ads.

04:33

Learn how to create a Twitter ad in this Step-by-Step video. This lecture teaches you how to load your creative for Twitter ads.

Section 8: Social Media Advertising - Instagram
02:03

In this lecture you’ll learn about the basic building blocks of Instagram ads and what they mean to you.

04:52

Learn how to create an Instagram ad in this Step-by-Step video.

12:47

Learn how to create an Instagram ad in this Step-by-Step video. This lecture takes you through the process of creating your ad set.

05:55

Learn how to create an Instagram ad in this Step-by-Step video. This lecture takes you through the process of selecting or creating your ad creative.

Section 9: Final Words and Helpful Tools
1 page

A list of helpful tools and resources to make your content creation and community management less stressful.

End of course test
7 questions
Final words
00:26

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Instructor Biography

Barend Potgieter, Social Media Strategist

As a qualified economist, I started my career in finance, but the siren song of digital marketing was too strong to ignore. During five years of agency life with Native VML and iProspect (Leading digital Agencies, each with a global footprint) I've honed my skills at crafting online communication strategies for brands, businesses and individuals, locally and abroad.

Industries and verticals represented in my work include: B2B, Automotive, Tourism, Finance, IT, Property, Events, Alcohol and Retail.

My Brand experience includes: Mercedes-Benz, Jameson Irish Whiskey, Chivas Regal, Regent Insurance, Dimension Data, Oliv Tasting Room, Penny Pinchers, Quickbooks.

My passion is bringing big brand tactics to the corner-shop and helping small business and entrepreneurs with their digital marketing needs.

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