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Social Media Success for Small Business

Get the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting time.
3.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Last updated 10/2015
English
$10 $20 50% off
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30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Social media Success for Small Business offers a Step-by-step guide to getting the most out of Social Media for your small business without breaking the bank, hiring someone new or wasting a lot of time.

The course is structured around a central Case Study and we refer back to this real world case study in each section to make the lessons and tactics learned come to life.

Social Media Success for Small Business offers a Workbook with relevant exercises for each section. Once completed you'll have a detailed Social Media strategy that you can implement immediately, a thorough understanding of the course material and enough tips to get you started on your way to Social Media success.

I created this course based on my personal experience in training small business owners and entrepreneurs in the art of Social Media and digital marketing. If you are a small business owner, self-employed or starting a home business, this course will give you the tools and insight to use Social Media to achieve your business goals.

Who is the target audience?
  • This course is for anyone who maintains a social media presence for their business.
  • Small Business Owners
  • Entrepreneurs
  • Creative entrepreneurs (Artists, designers etc)
  • Home Business Owners
  • Digital and Traditional Marketers unfamiliar with Social Media
  • Startups
  • Professionals starting a home business for additional income
  • Students or prospective digital marketing professionals
  • This course is not for existing social media professionals already familiar with bought media advertising on Facebook, Twitter, LinkedIn and Instagram
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What Will I Learn?
Define your business goals and match them to measurable social media objectives.
Describe their ideal target market and use this information for social media ad targeting
Define a content strategy to meet the ideal customer’s needs
Write better social media posts. Understand the best practice of each platform covered in the course and create content accordingly
Learn how to create and launch social media ad campaigns on Facebook, Twitter and Instagram
View Curriculum
Requirements
  • This course is very practical and best suited for individuals with a n existing business or business idea that want to dive right in and get started. Having an existing social media presence for your business is advantageous, but by no means required, as the course deals with building a strategy from the ground up.
Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 01:51:40
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Welcome and Introduction
2 Lectures 02:38

Welcome to Social Media Success for Small Business! This course is designed to help you use social media and social media advertising in a targeted and effective manner to help you achieve your business goals.

Preview 01:42

In this lecture we take a look at the key case study that we’ll use throughout the course, PhotoBLOX. You’ll find out what the business does, and why they had such success on Social Media

Preview 00:56

Test your knowledge and your assumptions in the Social Media Test.

Course Pretest
6 questions
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Business Objectives and Social Media Objectives
2 Lectures 09:47

In this lecture we’ll cover the famous SMART framework, an effective tool to use to determine your business goals.

Preview 05:01

In this lecture, we’ll take your defined SMART business objectives, and map them back to measurable social media metrics that you can track to see if your social media marketing is successful or not.

Preview 04:46
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Target Market
2 Lectures 06:14

Learn how to construct Target Market personas to represent your target market and give direction to your marketing communication.

Defining Your Target Market
01:41

See real life examples of Target Market Personas in action and construct your own.

Target Market Personas in Action
04:33
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Get to grips with your Content Strategy
5 Lectures 09:04

Learn what a Content Strategy is and what it needs to do for your social media marketing.

Introduction to Content Strategy
01:11

Learn about content pillars through examples, and how they relate to your content strategy.Then define your own content pillars that are relevant to your business.

Define your Content Pillars
02:09

Define your brand and business tone of voice for Social Media for different situations and content pillars.

Content Tone
01:59

What can or can’t you say on social media? What rules do you need to stick to in order to stay in line with your brand image? In this lecture you’ll learn about content rules and draw up your own

Content Rules
01:59

Consistently creating good content requires a plan. In this lecture you’ll learn how to create a content calendar to direct your content creation and remove the guesswork from social media.

Content Calendar
01:46
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Social Media Posts - Best Practice
3 Lectures 05:33

Learn what makes up a good Facebook post, by studying examples and create your own.

Best practice for Facebook posts
02:07

Learn what makes up a good Twitter post, by studying examples and create your own.

Best practice for Twitter posts
01:32

Learn what makes up a good Instagram post, by studying examples and create your own.

Best practice for Instagram posts
01:54

Take the test to see if you can create a post on Facebook, Twitter, Instagram and LinkedIn using best practice.

Best Practice for Posts
3 questions
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Social Media Advertising - Facebook
6 Lectures 26:59

What is social media advertising, how do you get started and how does it work? In this lecture you’ll learn about the basics of social media advertising and the core concepts and steps involved in creating an ad across platforms.

Social Media Advertising - An Overview
00:55

In this lecture you’ll learn about the basic building blocks of Facebook ads and what they mean to you.

Facebook Ads - The Basics
02:14

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of selecting your Ad objective.

Creating a Facebook Ad - Choosing a campaign objective
01:39

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of determining your targeting to reach your target market.

Creating a Facebook ad - Targeting your ad
09:25

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of setting your budget for the ad.

Creating a Facebook ad - Setting your Budget
04:42

Learn how to create a Facebook ad in this Step-by-Step video. This lecture takes you through the process of selecting your Ad creative.

Creating a Facebook ad - Creative
08:04
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Social Media Advertising - Twitter
5 Lectures 24:22

In this lecture you’ll learn about the basic building blocks of Twitter ads and what they mean to you.

Twitter Ads - The Basics
02:25

Learn how to create a Twitter ad in this Step-by-Step video. This lecture teaches you how to create a campaign.

Creating a Twitter Ad
04:43

Learn how to create a Twitter ad in this Step-by-Step video. This lecture teaches you about Targeting your Audience in Twitter's ad interface.

Twitter Ads - Targeting
10:29

Learn how to create a Twitter ad in this Step-by-Step video. This lecture shows you how to set your budget forTwitter Ads.

Twitter Ads - Budgeting
02:12

Learn how to create a Twitter ad in this Step-by-Step video. This lecture teaches you how to load your creative for Twitter ads.

Twitter Ads - Creative
04:33
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Social Media Advertising - Instagram
4 Lectures 25:37

In this lecture you’ll learn about the basic building blocks of Instagram ads and what they mean to you.

Instagram Ads - The basics
02:03

Learn how to create an Instagram ad in this Step-by-Step video.

Instagram Ads - Create a campaign
04:52

Learn how to create an Instagram ad in this Step-by-Step video. This lecture takes you through the process of creating your ad set.

Instagram Ads - Ad set
12:47

Learn how to create an Instagram ad in this Step-by-Step video. This lecture takes you through the process of selecting or creating your ad creative.

Instagram Ads - Creative
05:55
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Final Words and Helpful Tools
2 Lectures 00:26

A list of helpful tools and resources to make your content creation and community management less stressful.

Helpful Tools
1 page

End of course test
7 questions

Final words
00:26
About the Instructor
3.8 Average rating
3 Reviews
18 Students
1 Course
Social Media Strategist

As a qualified economist, I started my career in finance, but the siren song of digital marketing was too strong to ignore. During five years of agency life with Native VML and iProspect (Leading digital Agencies, each with a global footprint) I've honed my skills at crafting online communication strategies for brands, businesses and individuals, locally and abroad.

Industries and verticals represented in my work include: B2B, Automotive, Tourism, Finance, IT, Property, Events, Alcohol and Retail.

My Brand experience includes: Mercedes-Benz, Jameson Irish Whiskey, Chivas Regal, Regent Insurance, Dimension Data, Oliv Tasting Room, Penny Pinchers, Quickbooks.

My passion is bringing big brand tactics to the corner-shop and helping small business and entrepreneurs with their digital marketing needs.

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