Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.
No graphic design or marketing experience needed.
Whether you’re just getting started or already have a social media campaign in place, this will get you to the next level.
Attendees will learn:
This lecture offer students an overview of why social media is a great marketing resource for small businesses, entrepreneurs, and start ups.
This lecture offers students a downloadable version of the Conversation Prism.
In this lecture we'll take a look at common social media goals and key performance indicators.
This worksheet helps students clearly define their social media goals.
In this lecture students will get the opportunity to explore how they want to position their brand through social media.
In this lecture we'll break down who your target audience is and where they are online.
The social media buyer persona worksheet will help students clearly define their target audience, interest, and mindset.
In this lecture we'll look at how spying on your competition can benefit your soicial media plan.
This lecture outlines the basics for what social media sites students should consider and why.
This lecture gives students insight into the different demographics associated with social media sites.
This lecture provides the correct image dimensions that should be for some of the most popular social media outliets.
This lecture provides an overview of Facebook.
Here are some additional resources for getting started with Facebook.
This section provides an overview of Twitter.
This lecture provides an overview of LinkedIn.
This lecture provides an overview of YouTube.
In this lecture we'll take a look at Pinterest.
In this section we'll cover an overview of instagram.
This lecture covers an overview of Google+.
In this lecture will discuss how to communicate and interact with your social media audience.
Darcy Sullivan is a digital marketing and design expert with over a decade of experience working with companies ranging from small businesses to large organizations.
Acting as a marketing coach, she helps small businesses, startups, and entrepreneurs put together marketing plans to help grow their businesses. She focuses on educating businesses on strategies, technologies, and provides them tools for creating an optimized presence in the traditional, social media, web, and mobile web.
Her ‘no fluff’ attitude, makes her courses perfect for businesses who want to create a clear marketing plan that’s easy to execute, in a timely manner with limited resources.
Topics she teaches include social media, public relations, branding, email marketing, SEO (Search Engine Optimization), content/inbound marketing, blogging, web design (WordPress), digital advertising, PPC (Pay-Per-Click), mobile marketing, Search Engine Marketing, lead generation, and traditional forms of marketing.
In 2011, Darcy Sullivan started the company Propel Marketing & Design, Inc. with the simple vision to help small businesses and entrepreneurs propel their companies forward. In addition to working with small businesses through Propel, she is also a public speaker and has created a number of marketing and social media workshops for small businesses, entrepreneurs, and startups.
Darcy Sullivan holds a Bachelor of Science from Purdue University, with a Major in Computer Graphic Technology, and a Minor in Art and Design.