Social Media Strategy Made Simple for Small Businesses
4.1 (72 ratings)
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Social Media Strategy Made Simple for Small Businesses

Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.
4.1 (72 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14,515 students enrolled
Created by Darcy Sullivan
Last updated 12/2014
English
Current price: $10 Original price: $70 Discount: 86% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 12 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to set up your social media pages correctly
  • How to create a simple step-by-step social media strategy that will work for your business
  • How to identify where your audience is and keep them engaged
  • How to stay current with the content
  • What time saving tools to use
  • How to connect the dots from social media to SALES!
  • How to create high quality picture graphics for free without special software
  • How (and what) to measure to determine your ROI (Return on Investment)
  • How to integrate social media into other marketing campaigns
  • Understand the foundations of Facebook, Twitter, Youtube, Google+, Pinterest, LinkedIn and Instagram
  • Understand how to interact and communicate with customers on social media
View Curriculum
Requirements
  • Must have a desire to learn more about social media
Description

Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.

No graphic design or marketing experience needed.

Whether you’re just getting started or already have a social media campaign in place, this will get you to the next level.

Attendees will learn:

  • How to set up your social media pages correctly
  • How to create a simple step-by-step social media strategy that will work for your business
  • How to identify where your audience is and keep them engaged
  • How to know what your clients are doing and what people are saying about you
  • How to stay current with the content
  • The psychology behind what makes someone share information online
  • What time saving tools to use
  • How to connect the dots from social media to SALES!
  • How to create high quality picture graphics without special software
  • How (and what) to measure to determine your ROI (Return on Investment)
Who is the target audience?
  • Those interested in understanding how social media works
  • Those wanting to create a social media plan of attack
  • Those just getting started with social media
  • Those who are using social media, but not yet seeing the results they want
  • Small business owners
  • Startups
  • Marketing, PR, sales and web design professionals
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Curriculum For This Course
43 Lectures
01:14:26
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Course Overview
1 Lecture 01:29

This lecture highlights what we will cover in this course.

Preview 01:29
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Introduction to Social Media
2 Lectures 04:17

This lecture offer students an overview of why social media is a great marketing resource for small businesses, entrepreneurs, and start ups.

Preview 04:17

This lecture offers students a downloadable version of the Conversation Prism.

The Conversation Prism
1 page
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Overview of Creating a Social Media Plan
1 Lecture 01:16

In this lecture we'll go over the process for creating an effective social media plan.

Preview 01:16
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Goal Setting and KPI (Key Performance Indicators)
2 Lectures 03:00

In this lecture we'll take a look at common social media goals and key performance indicators.

Preview 03:00

This worksheet helps students clearly define their social media goals.

Social Media Goal Setting & KPI Worksheet
1 page
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The Discovery Stage
4 Lectures 06:37

In this lecture students will get the opportunity to explore how they want to position their brand through social media.

Defining Your Brand on Social Media
02:48

In this lecture we'll break down who your target audience is and where they are online.

Defining Your Audience - Buyer Persona
02:11

The social media buyer persona worksheet will help students clearly define their target audience, interest, and mindset.

Social Media Buyer Persona Worksheet
7 pages

In this lecture we'll look at how spying on your competition can benefit your soicial media plan.

Spy on Your Competition
01:38
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Deciding What Social Media Sites Should You Be On
18 Lectures 18:54

This lecture outlines the basics for what social media sites students should consider and why.

What Social Media Sites Should You Be On?
02:46

This lecture gives students insight into the different demographics associated with social media sites.

Overview of Social Media Sites
02:16

This lecture provides the correct image dimensions that should be for some of the most popular social media outliets.

Guide to Social Media Image Dimensions
00:27

This lecture provides an overview of Facebook.

Facebook Overview
01:34

Here are some additional resources for getting started with Facebook.

Getting Started with Facebook
00:11

This section provides an overview of Twitter.

Twitter Overview
02:14

Getting Started with Twitter
00:07

This lecture provides an overview of LinkedIn.

LinkedIn Overview
02:00

Getting Started with LinkedIn
00:03

This lecture provides an overview of YouTube.

YouTube Overview
00:50

Getting Started with YouTube
00:04

In this lecture we'll take a look at Pinterest.

Pinterest Overview
02:10

Getting Started with Pinterest
00:05

In this section we'll cover an overview of instagram.

Instagram Overview
01:09

Getting Started with Instagram
00:03

This lecture covers an overview of Google+.

Google+ Overview
01:56

Getting Started with Google+ Pages for Business
00:03

Other Social Media Sites
00:54
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Social Media and Content Marketing
2 Lectures 05:28
Social Media and Content Marketing
05:23

Time Saving Techniques for Content Marketing
00:05
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Communicating Through Social Media
1 Lecture 02:13

In this lecture will discuss how to communicate and interact with your social media audience.

Communicating through Social Media
02:13
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The Psychology of Social Media
1 Lecture 03:36
The Psychology of Social Media
03:36
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Pushing Out Your Content through Social Media
2 Lectures 01:57
Automating the Process with Social Media Management Tools
01:53

My Favorite Social Media Magmement Tool
00:04
7 More Sections
About the Instructor
Darcy Sullivan
4.1 Average rating
72 Reviews
14,515 Students
1 Course
Digital Marketing and Social Media Guru

Darcy Sullivan is a digital marketing and design expert with over a decade of experience working with companies ranging from small businesses to large organizations.

Acting as a marketing coach, she helps small businesses, startups, and entrepreneurs put together marketing plans to help grow their businesses. She focuses on educating businesses on strategies, technologies, and provides them tools for creating an optimized presence in the traditional, social media, web, and mobile web.

Her ‘no fluff’ attitude, makes her courses perfect for businesses who want to create a clear marketing plan that’s easy to execute, in a timely manner with limited resources.

Topics she teaches include social media, public relations, branding, email marketing, SEO (Search Engine Optimization), content/inbound marketing, blogging, web design (WordPress), digital advertising, PPC (Pay-Per-Click), mobile marketing, Search Engine Marketing, lead generation, and traditional forms of marketing.

In 2011, Darcy Sullivan started the company Propel Marketing & Design, Inc. with the simple vision to help small businesses and entrepreneurs propel their companies forward. In addition to working with small businesses through Propel, she is also a public speaker and has created a number of marketing and social media workshops for small businesses, entrepreneurs, and startups.

Darcy Sullivan holds a Bachelor of Science from Purdue University, with a Major in Computer Graphic Technology, and a Minor in Art and Design.