Social Media Strategy Made Simple for Small Businesses

Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.
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  • Lectures 43
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.

No graphic design or marketing experience needed.

Whether you’re just getting started or already have a social media campaign in place, this will get you to the next level.

Attendees will learn:

  • How to set up your social media pages correctly
  • How to create a simple step-by-step social media strategy that will work for your business
  • How to identify where your audience is and keep them engaged
  • How to know what your clients are doing and what people are saying about you
  • How to stay current with the content
  • The psychology behind what makes someone share information online
  • What time saving tools to use
  • How to connect the dots from social media to SALES!
  • How to create high quality picture graphics without special software
  • How (and what) to measure to determine your ROI (Return on Investment)

What are the requirements?

  • Must have a desire to learn more about social media

What am I going to get from this course?

  • How to set up your social media pages correctly
  • How to create a simple step-by-step social media strategy that will work for your business
  • How to identify where your audience is and keep them engaged
  • How to stay current with the content
  • What time saving tools to use
  • How to connect the dots from social media to SALES!
  • How to create high quality picture graphics for free without special software
  • How (and what) to measure to determine your ROI (Return on Investment)
  • How to integrate social media into other marketing campaigns
  • Understand the foundations of Facebook, Twitter, Youtube, Google+, Pinterest, LinkedIn and Instagram
  • Understand how to interact and communicate with customers on social media

What is the target audience?

  • Those interested in understanding how social media works
  • Those wanting to create a social media plan of attack
  • Those just getting started with social media
  • Those who are using social media, but not yet seeing the results they want
  • Small business owners
  • Startups
  • Marketing, PR, sales and web design professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Overview
01:29

This lecture highlights what we will cover in this course.

Section 2: Introduction to Social Media
04:17

This lecture offer students an overview of why social media is a great marketing resource for small businesses, entrepreneurs, and start ups.

1 page

This lecture offers students a downloadable version of the Conversation Prism.

Section 3: Overview of Creating a Social Media Plan
01:16

In this lecture we'll go over the process for creating an effective social media plan.

Section 4: Goal Setting and KPI (Key Performance Indicators)
03:00

In this lecture we'll take a look at common social media goals and key performance indicators.

1 page

This worksheet helps students clearly define their social media goals.

Section 5: The Discovery Stage
02:48

In this lecture students will get the opportunity to explore how they want to position their brand through social media.

02:11

In this lecture we'll break down who your target audience is and where they are online.

7 pages

The social media buyer persona worksheet will help students clearly define their target audience, interest, and mindset.

01:38

In this lecture we'll look at how spying on your competition can benefit your soicial media plan.

Section 6: Deciding What Social Media Sites Should You Be On
02:46

This lecture outlines the basics for what social media sites students should consider and why.

02:16

This lecture gives students insight into the different demographics associated with social media sites.

Article

This lecture provides the correct image dimensions that should be for some of the most popular social media outliets.

01:34

This lecture provides an overview of Facebook.

Article

Here are some additional resources for getting started with Facebook.

02:14

This section provides an overview of Twitter.

Getting Started with Twitter
Article
02:00

This lecture provides an overview of LinkedIn.

Getting Started with LinkedIn
Article
00:50

This lecture provides an overview of YouTube.

Getting Started with YouTube
Article
02:10

In this lecture we'll take a look at Pinterest.

Getting Started with Pinterest
Article
01:09

In this section we'll cover an overview of instagram.

Getting Started with Instagram
Article
01:56

This lecture covers an overview of Google+.

Getting Started with Google+ Pages for Business
Article
Other Social Media Sites
00:54
Section 7: Social Media and Content Marketing
Social Media and Content Marketing
05:23
Time Saving Techniques for Content Marketing
Article
Section 8: Communicating Through Social Media
02:13

In this lecture will discuss how to communicate and interact with your social media audience.

Section 9: The Psychology of Social Media
The Psychology of Social Media
03:36
Section 10: Pushing Out Your Content through Social Media
Automating the Process with Social Media Management Tools
01:53
My Favorite Social Media Magmement Tool
Article
Section 11: Coupons, Ads, Promotions, & Sweepstakes
Coupons, Ads, Promotions & Sweepstakes oh my!
02:48
Section 12: Integrating Social Media with Your Website
Integrating Social Media with Your Website
01:41
Section 13: Integrating Your Social Media Campaign Offline
Integrating Your Social Media Campaign Offline
00:57
Section 14: Don't Forget About Email Marketing
Don't Forget About Email
01:47
Section 15: Bonus Materials -- Tips, Tools & Tricks for Getting Your Social Media Plan Done
Tips, Tools & Tricks
02:15
Include High-end Graphics on a Low-end Budget
Article
Post to Social Media at the Most Likely to be Viewed
Article
Section 16: Tracking Your Performance
Tracking Your Performance
02:04
Section 17: Wrap Up
Wrap Up
03:12

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Instructor Biography

Darcy Sullivan, Digital Marketing and Social Media Guru

Darcy Sullivan is a digital marketing and design expert with over a decade of experience working with companies ranging from small businesses to large organizations.

Acting as a marketing coach, she helps small businesses, startups, and entrepreneurs put together marketing plans to help grow their businesses. She focuses on educating businesses on strategies, technologies, and provides them tools for creating an optimized presence in the traditional, social media, web, and mobile web.

Her ‘no fluff’ attitude, makes her courses perfect for businesses who want to create a clear marketing plan that’s easy to execute, in a timely manner with limited resources.

Topics she teaches include social media, public relations, branding, email marketing, SEO (Search Engine Optimization), content/inbound marketing, blogging, web design (WordPress), digital advertising, PPC (Pay-Per-Click), mobile marketing, Search Engine Marketing, lead generation, and traditional forms of marketing.

In 2011, Darcy Sullivan started the company Propel Marketing & Design, Inc. with the simple vision to help small businesses and entrepreneurs propel their companies forward. In addition to working with small businesses through Propel, she is also a public speaker and has created a number of marketing and social media workshops for small businesses, entrepreneurs, and startups.

Darcy Sullivan holds a Bachelor of Science from Purdue University, with a Major in Computer Graphic Technology, and a Minor in Art and Design.

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