Social Media Marketing ROI Workshop

A-Z guide on how to calculate social media marketing ROI
4.1 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
3,036 students enrolled
67% off
Take This Course
  • Lectures 16
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 3/2016 English

Course Description

UPDATED November 2016: 

Do you want to know which social media marketing channel is making you the most money?


Which social media channel is a waste of time for your business?

If yes, this is the RIGHT course for you. I will teach you ..

  • How to calculate social media ROI (Return on investment)
  • How to set up goals inside Google Analytics
  • Step by step process to calculate social media return and investment

After completing this course you will be able to make better business and financial decisions. You will know where to spend more marketing dollars in the next year.

I do have some examples inside this course. You can download these examples and use as a guideline for your own business.

This course does come with a 30 day money back guarantee. So what do you have to lose?

Take this course NOW and I will see you on the inside.

What are the requirements?

  • Basic understanding of social media marketing
  • Familiar with Google Analytics
  • Willingness to learn and take action

What am I going to get from this course?

  • Calculate ROI on their social media marketing efforts
  • Understand how to budget for social media marketing efforts
  • Know how to setup goals inside Google Analytics
  • Make better business and financial decisions

Who is the target audience?

  • Social media managers / consultants
  • Marketers, Entrepreneurs & Small Medium Business Owners
  • Anyone who wants to calculate ROI on social media marketing efforts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to social media ROI course
Introduction to the course
What you need to know before getting started
Section 2: Social Media Marketing ROI Intro
What is social media ROI
Key elements of social media ROI calculation
Reasons to calculate social media ROI
What do you need to calculate ROI?
1 question
Section 3: How to calculate Social Media Marketing Return
Challenges with calculating return (do this first)
PDF/Image - Identify your SM goals and actions
Steps to calculate your social media return
Demo - Setup goals in Google Analytics
Section 4: How to calculate Social Media Marketing Cost or Investment
Steps to calculate your social media marketing cost
Section 5: Social Media Marketing ROI calculation
Example of ROI calculation
Example 2 of ROI calculation
Benefits of social media beyond dollars
Enhancing your social media ROI
PDF/Image - Calculate the value of actions
Section 6: Conclusion and next steps
Do this after completing this course

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Ali Mirza, Growth Marketer & Digital Entrepreneur

My name is Ali Mirza and I am the CEO & Founder of iSocialYou. I have been in social marketing industry for 10+ years and started iSocialYou about 2 years ago. At iSocialYou I have worked with several mega brands and startups. I help our clients in creating an engaging social brand and then generate leads from their social media presence.

I am also an entrepreneur at heart and have launched some products along the way (FiveOH is the most recent mobile app that I launched in 2015).

While working with key mega brands (Chevy, Lexmark, Papa Murphy) and 100s of SMB, I learned a lot and now I want to help YOU get results from your marketing efforts. My mission is to help 1,000,000 students get results from social media marketing efforts.

Ready to start learning?
Take This Course