Social Media Profits

A detailed guide to insure profitability when using Social Media to market and sell your products and services.
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  • Lectures 23
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 7/2014 English

Course Description

Do you use Facebook, Twitter, YouTube, LinkedIn, Pinterest, or Google Plus to market your business?

This course provides a clear method for making your online business and social media activity more profitable by using:

  • Examples
  • Case studies
  • Charts
  • Downloadable PDFs
  • Spreadsheet calculators that does the math for you

The result: See where you are spending time and money and see your profits.

This course is not about how to get more Likes on Facebook. This is not a 101 course for absolute beginners covering the basics of building your page. There is an overload of that kind of information on this site and on blogs. However, you can and should take this course even if you don’t currently have a Facebook Like Page up and running.

This course provides business training:

  • Practices that go beyond marketing
  • Actual business management techniques that focus on your bottom line
  • Helps you make money and keep more than you spend

You can immediately incorporate into your current Social Media Marketing Strategy, whether you are:

  • A Business Owner
  • A Social Media Manager
  • An Entrepreneur
  • An Online Marketer

You may not be planning to use ads to get more likes and more sales. This course illustrates why advertising may be the fastest and easiest way of selling your products and services online.

You should take this course if you want to get better results with selling on social media and if you want to work smarter instead of harder. Social Media Profits literally gives you the tools, in PDF and spreadsheet form, to monitor consistently and measure your results.

This course is designed for everyone, whether you are:

  • In the planning stage of your business
  • A start-up
  • A big brand

If you want to achieve better results from your social media marketing and sales efforts, then get empowered now to make wisest decisions possible and improve your profits right away.

What are the requirements?

  • A Facebook account
  • A spreadsheet program like Microsoft Word, Numbers for Mac or Calc (free) in Apache Open Office

What am I going to get from this course?

  • Develop an increased understanding and practical application of social media profitability by the end of the course.
  • Understand how you are going to make a profit by the end of Section 2.
  • Identify the different stages, actions and tools needed in the sales funnel for profit by the end of Section 3.
  • Find your costs related to Social Media activity, traffic, reach and advertising by the end of Section 4.
  • Figure your sales numbers and profit per sale by the end of Section 5.
  • Pinpoint your daily, weekly, monthly and yearly profits & ROI by the end of Section 7.

Who is the target audience?

  • Beginner
  • Intermediate
  • Advanced
  • Business Owners
  • Entrepreneurs
  • Internet Marketers
  • Social Media Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Who am I and How I Can Help You
1 page

This lecture is written out to explain a little about myself, why I created the course and the Learning Outcomes you can expect to achice after you have comopleted the course.

Section 2: Fundamentals of Social Media Profits

In this lecture we cover the things you will need eventually to succeed in this course and make your business profitable by using social media, including what you need online and offline.


In this lecture we cover why monetization does not necessarily equal profits. We look at the traditional online sales funnel and go through the various stages of activity and the tools needed to monetize online.


In this lecture we cover what the acronym C.O.S.T. stands for. We also look at why the hourly rate and cost of social media activity is important to figure your profits.


In this lecture we make the process of sales and the process of marketing clearer. We go through a chart and do a line by line explanation showing the real difference between marketing and sales so you can clearly focus on the part that give you return a on your investment.

Section 3: Using the Profit Funnel and Profit Map

Earlier we looked at the big picture of the social media sales funnel. Just because we do all of this activity, that does not necessarily make it profitable. So in this lecture we cover the differences between from social media sales funnel and the social media profit funnel. The key difference is profit testing. We introduce the stages of profit testing and look at how the profit map is laid out step by step.

Section 4: The Cost to Get Visitors to Your Offer

In this lecture we cover the concept and practice of converting hours to factions. This lecture is accompanied by a downloadable PDF conversion chart. We will demo the process of entering an hourly rate and times in the Social Media Profit Calculator.


In this lecture, instead of just going over targeting in general, we go through specifically how a business reaches their target customer so you can find the accurate cost right off the bat. We also visit a website that shows you how to capitalize on Pop Ups and Exit pops in the sales cycle.


In this lecture we see the total cost for hourly rate, time for social media activity, and advertising. This is a very short and self-explanatory lecture.

Section 5: Figuring Sales Numbers

In this lecture, instead of exaggerating your expected income we set realistic expectations based on industry research. This way you can spend your time and money more wisely.


In this lecture we cover you get more than just math formulas. This video is accompanied by a downloadable spreadsheet so you can don't have to deal with the formula manually.

Section 6: What We Have Learned So Far

This lecture is a brief summary to see what we have learned up to this point. It’s like looking at a map and saying “You are here”. This orients you to where we are so you can better see where we are going.

Section 7: Getting the Results

In this lecture, instead of just showing charts and graphs, this video gives you a click by click demonstration so you can see a complete walkthrough for tracking sales and marketing with the calculator's breakdown of amount invested, gross sales, net profit, customer acquisition cost and ROI.


In this lecture we cover more than theory. We go over hard numbers with a range of price points so you can get crystal clear on where you can lose money and where you can profit.

  • The $20 price point
  • The $50 price point
  • The $100 price point
  • The $500 price point
  • The $1,000 + price point

In this lecture, instead of stopping at the short term, this video gives you sample projections so you can better plan for months and years ahead.

  • 1 day
  • 1 week
  • 1 month
  • 1 quarter
  • 1 year
Section 8: Congratulations - Conclusion and Next Steps
1 page

This is more of a congratulations letter than a lecture. Now you should have a clear understanding of how you are going to make a profit. I encourage you to keep using the system and the Social Media Profit Calculator to your advantage.

Section 9: Resources and Slides
1 page

This document contains all of the links to donwoad the suppleametal xls and PDF ducuments.

35 pages

These are the slides for Module / Section 2.

26 pages

These are the slides for Module / Section 3.

16 pages

These are the slides for Module / Section 4.

29 pages

These are the slides for Module / Section 5.

8 pages

These are the slides for Module / Section 6.

16 pages

These are the slides for Module / Section 7.

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Instructor Biography

Allen Foreman, Founder of Monetizing the Net

Allen Foreman is known as The Online Business Technician. He is the author of the book Monetizing the Net and has over 10 years of professional experience as web designer and webmaster.

Allen’s clients include New York Times Best Selling Authors, Emmy Award winning television personalities and award winning news outlets.

He is currently the webmaster of a multi-million dollar company and is responsible for creating online and offline sales materials.

Allen loves creating training materials for his clients as well as his students. His goal is to empower more small businesses and home based businesses so that they can enjoy greater levels of success.

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