Instructor Eric Schwartzman is digital strategist at ComplySocially, which provides social media governance services and maintains the world's deepest, most comprehensive catalog of self-paced social media training courses.
He is also best-selling author of Social Marketing to the Business Customer and social media advisory to the US Department of State, the Pentagon, the Inter American Development Bank, Boeing, Environmental Defense Fund, Toyota and dozens of small and medium sized companies.
Eric is the top-rated emerging technologies instructor at the Public Relations Society of America, the creator of the original Social Media Boot Camp and the founder of iPRSoftware, which manages online communications for clients including LinkedIn, UCLA, Xerox, Yahoo! and others.
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Find out why social media policy development is the cornerstone of effective social media outreach, and learn what goes into an effective social media policy.
Find out what previous attendees of Eric Schwartzman's social media trainings have to say about his courses.
Hear everything that's covered in this course on corporate social media policy development.
The rationale of corporate social media policy development.
Understanding why social media policy is essential to organizational and external communications, the necessity of covering social media in a new policy and reconciling your social media policy with existing corporate policies.
What needs to be changed in most IT, IS and Code of Conduct policies when a Social Media Policy is introduced.
Strategies and best practices for assembling representatives from key corporate departments and for bringing them up to speed on social media for business so they are able to make effective decisions about governance.
The specific risks and opportunities social media presents on a department by department basis and more on choosing the right coailition stakeholder.
Best practices for sequencing social media policy drafts for review internally.
Why ambiguous social media policies that give employers an unfair disciplinary advantage are ineffective.
Why clear, easy to understand language in a corporate social media policy will make or break the effectiveness of an organization's outreach efforts.
The elements that make up a corporate social media policy.
Best practices for drafting a social media policy that reinforces your corporate culture.
Suggested objectives and negotitating objectives with the stakeholder coalition prior to social media policy development.
Situational and aspirational approaches to defining guiding principles in a social media policy.
Obvious and less obvious points on handling the issues of disclosure and transparency in a corporate social media policy.
Best practices for extending the reach of social media policies to contractor's and agencies.
Best practices for drafting disclaimers for corporate social media policies.
How to protect your company and employees from violating the US Federal Trade Commission guidelines on social media
Respectfulness issues that are not addressed in your code of conduct policy. Encouraging employees to keep internal squabbles off social media without infringing on their legal rights to bargain collectively or engage in concerted or protected activities under the NLRA .
The importance of specificity with respect to confidentiality in social media policies.
Dealing with camera phones and other visual information when it may compromise security.
How to insure employees are at liberty to use social media freely during a disaster or emergency, particularly if it can be used to help others stay out of harm's way.
Guidance on developing governance for the sharing the copyrighted works of others in social media.
How one of the world's most risk averse organization implemented a social media policy to empower all services members to use social media.
The challenges associated with including core values in a social media policy.
Some organizations develop multiple policies to govern social media usage. Jeremiah Owyang is referenced in this lecture.
How to insure employees have the opportunity to learn how to comply with your social media policy. For a comprehensive corporate social media training curriculum see my online Social Media Boot Camp, which is available to attendees of this course for half price.
Although the National Labor Relations Board's Acting General Counsel has issued three advisory reports about his views on corporate social media policies within the past year, the Board had not decided an actual case. That changed on September 7, 2012, when the Board decided Costco Wholesale Corporation and United Food and Commercial Workers Union, Local 371, No. 34-CA-012421.
In Costco, the Board reviewed an employee handbook which contained a prohibition on electronic postings that "damage the Company, defame any individual or damage any person's reputation." The Board held that the company's policy was unlawful. It concluded that the posting prohibition was overbroad, because it could be construed to "chill" the right of employees to engage in "protected, concerted activity".
Very disappointed. There is not even transcript for the course. There are some good graphic charts featured on the screen while the presenter is talking, but I would have expected those to be available as downloadable PDFs or in a powerpoint presentation. Lynda.com costs roughly the same as these courses and those courses have both exercises files and transcripts. BYOBwebsite has not just the transcript but the ability to download the video for local view. The Udemy app crashes on iPad is the iPhone view is small. When one pauses the video, the play button in the middle takes away from the usefulness of a screen shot. I took a $600 course in grant writing last year and at the end of the course, the instructor distributed a PDF notebook containing every topic he'd covered in every lecture, filled with useful links and resources. Last year, I took a $750 course on being a brand ambassador and again at the end of the course received not just a similar PDF but lifetime access to the portal where that PDF can be downloaded again as it is updated. I regret that I bought the Social Media Boot Camp bundle and then had to buy this separately and watch it first. The full course is truly not worth the money and most of the information can be found for little to no money.
This course helped me set the foundation in order the draft an effective social media policy. Highly recommended.