Social Media Marketing Simplified For Artists/Creatives

Design a great social media marketing plan: Create engaging social media content + manage multiple social media accounts
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  • Lectures 38
  • Length 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

JOIN 4200+ ARTISTS + CREATIVES USING THIS SOCIAL MEDIA MARKETING COURSE TO BUILD AN EFFECTIVE 30-DAY SOCIAL MEDIA PLAN AND GAIN MORE VISIBILITY FOR YOUR BRAND ONLINE! ***Last Updated November 14, 2016***

Musicians, Photographers, Artists, Designers + Other Creative Professionals!

You know social media is important but you're not sure how to use it effectively. You're just looking for a simple system to plug into, so you can start marketing your work online.

Make this THE year to take control of your online marketing.

If you feel a little all “over the place" trying to manage multiple social media accounts...

If you're not seeing the results you'd like in your social media marketing...

If you find yourself procrastinating because it all just seems too overwhelming to start...

...this course will teach you strategies for building your social media presence in an effective yet manageable way.

Everything in this course is designed with time efficiency in mind so that you can establish a solid presence online without the overwhelm. This is how I managed to build a successful online presence with a full time job, managing my own music career and launching my business.

Here are a few things you will learn:

  • The four critical concepts that will help you build solid foundation for a successful social media presence.
  • Tips and strategies to optimize your Facebook, Twitter, YouTube and Pinterest accounts so that you can increase your followers and your social media engagement.
  • How to easily and consistently come up with ideas for engaging social media content.
  • How to set your social media marketing on autopilot with the best social media management tools (without sacrificing the quality of your marketing).
  • How to create a simple action plan for staying consistent with your social media marketing even after this course is over (with our social media marketing strategy template).

By the end of this course, you will have at least one months' worth of content already scheduled to be posted and a solid social media marketing plan.

If you ever get stuck, you have access to our discussion group and to me directly to help answer your questions.

If you're not happy with the course, I will refund your money within 30 days, no questions asked - it's my personal guarantee to you!

You have nothing to lose. Click on the "Take This Course" button, and I look forward to having you as my student :)

What are the requirements?

  • Basic Internet Skills
  • A Pen and Notebook
  • The Desire + Dedication To Increase Your Social Media Following and Maintain A Solid Online Presence
  • Everything You Need Is Included In This Course - You Won't Need To Pay For Any Extra Tools

What am I going to get from this course?

  • Leverage your time and marketing efforts with some of my favorite free online tools
  • Post regularly without feeling overwhelmed
  • Easily find and come up with engaging content for your online audience
  • Set up / optimize your Facebook, Twitter, YouTube and Pinterest accounts to increase your followers, fans, subscribers and engagement with your audience.
  • Create a simple action plan that fits into your schedule to consistently continue your social media marketing after this course is over

What is the target audience?

  • This course is targeted towards artists and creative entrepreneurs (photographers, painters, musicians, designers, etc.) who want to market themselves online but don't know where to start and/or their time is limited by a full time job or other commitments. This course is for you if you could use an action plan that'll help you set up and stay consistent with your social media marketing. This course will mostly benefit those who implement each action item, and is NOT intended for those who aren’t willing to put in some time and effort to set up your online presence. This course is probably not for you if you’re looking for more advanced social media marketing strategies.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Hi + Welcome! What do you get out of this course?
02:10

In this video, I explain what you will get out of the Social Media Marketing Simplified course, what skills you will learn and why this course is specifically designed for busy artists/creative entrepreneurs who struggle to market themselves online.

07:16

In this video, I share my story of how I was on the path to becoming a doctor and how I managed to quit my job to live the dream as a performing artist and full time marketer. I also share how I learned the social media marketing techniques taught in this course and how it has led me to grow my fan base and attract amazing opportunities for my music career (all while still working a full time job and running my own business!).

02:24

This is a brief description of the materials provided in this course, which is designed to be a visual and interactive learning experience. I also give you exact instructions on what you can do to benefit most out of the information learned. Attached to this video is the Resource Toolkit document, which includes all the links (and more) for the sites I talk about throughout the course.

01:46

My intention for this course is for you to get everything you need to start marketing online effectively. So as I find what's working for other students, I will also share it with you. In this video, I share one thing that students are doing to make the most out of the material learned here and I invite you to take action on doing the same.

Section 2: Get Clear: Your Preliminary Work (Important!)
04:37

This video describes the first of 4 building blocks to creating a strong foundation for your social media presence. Here I talk about the downfalls of not being goal oriented and how setting intentions will positively transform your social media marketing. I also ask you to download the "Dream Driven Goal Setting Worksheet", which you will use to clarify what you want to achieve so you can stay on track.

06:45

A lot of artists and creative entrepreneurs avoid referring to themselves as a business, which is a huge setback into achieving success. In this lecture, I explain why this is a huge setback when marketing yourself online and I also clarify the 3 Vs that'll help you treat your talent more like a business.

05:13

This is a magical formula that can help you save a ton of time with your social media marketing. In this lecture, I explain how the formula works and why it will help you market more effectively in a shorter amount of time.

04:55

Here I explain what an avatar is and why clarifying your avatar can help you increase your social media engagement to get more likes and interaction on your social media accounts. I also provide a worksheet that will help you identify your avatar profile so you can always keep this in mind when marketing.

07:40

What is branding? How do you create a memorable brand? What makes someone remember you over your competition? In this video I share the most critical elements of branding yourself and I also share how you can apply these elements right now. Use the associated Define Your Brand worksheet along with this video.

Section 3: Get Creative: Your Content Creation
05:03

This video is a brief introduction to the 5 most effective types of social media content to post and why these categories will work no matter what industry you're in. I will also talk about what you need to keep in mind before posting ANY type of content.

12:34

In this lecture, I reveal the best tool (which is truly one of my best friends!) that helps me save a ton of time when it comes to capturing and organizing my post ideas for social media content. I will talk about what this free tool does and how you can use it to organize your social media post ideas - this makes it smooth sailing when it comes time to upload your content into the scheduling tools.

12:29

Here I talk about the power of inspirational/motivational posts and I also show you a few examples that you can model after for your own social media marketing. You will be asked to come up with your own pieces of content that fall under this category, which you will end up posting later in this course.

06:01

Here I talk about what it means to post something 'useful'. I explain different ways of being informative to your audience and why this matters. I also show you a few examples that you can model after for your own social media marketing. You will be asked to come up with your own pieces of content that fall under this category, which you will end up posting later in this course.

05:36

In this lecture, I mention different ways you can be entertaining to your audience and why that matters. I also show you a few examples that you can model after for your own social media marketing. You will be asked to come up with your own pieces of content that fall under this category, which you will end up posting later in this course.

08:16

Here I share a few ways you can post about yourself. I explain why it's important for others to see who you are, and how this will help you attract new followers and strengthen your relationships with existing followers. I also show you a few examples that you can model after for your own social media marketing. You will be asked to come up with your own pieces of content that fall under this category, which you will end up posting later in this course.

10:14

In this lecture, I explain when, how, and how often you should ask your audience to do something / take a particular action - whether that's liking a post, sharing something, subscribing, etc. I also show you a few examples that you can model after for your own social media marketing. You will be asked to come up with your own pieces of content that fall under this category, which you will end up posting later in this course.

Section 4: Get Online: Your Social Media Set Up
11:30

This is your social media marketing plan for 2016 in 7 steps and is the backbone of how this course is structured. In this video I explain each step in detail and how you can apply this. Bookmark this video as it is a huge marketing reference for you to come back to when you need it. This video will always be up to date so you can apply the most relevant and effective social media strategy.

11:48

The third step of the 7 step social media marketing plan is to choose one social media platform to focus on growing. In this video, we will go through 6 different social media platforms - Facebook, Twitter, YouTube, Pinterest, LinkedIn and Instagram - and I will share what type of audience is on each, what the platform is best for and what the purpose of each platform is. My intention is that this information will help you decide which social media marketing platform is best for your brand, based on your own audience, goals and content.

09:41

In Part 1 of this Facebook tutorial, we will go over the difference between posting on your profile vs. posting on your Facebook page. I also go through the important elements of setting up a Facebook page and provide you with some tips for optimizing it so you can grab the attention of your online audience.

02:22

In Part 2 of this Facebook tutorial, I briefly talk about how to write an effective About section description so that people know right away what value you provide when they land on your fan page.

04:31

In Part 3 of this Facebook tutorial, we will go over examples of great facebook pages that belong to other creative professionals so you can get some ideas for setting up your fan page effectively, based on everything we learned in Part 1 and Part 2.

09:28

Here I introduce an awesome tool for Facebook that made me say "where have you been all my life?!" This tool (also free) will save you hours of work when it comes to branding and posting on Facebook. Attached to this video is the Resource Toolkit document, which includes all the links (and more) for the sites I talk about throughout the course.

15:46

How To Use Twitter Part 1 talks about how you can put your best foot forward using the different elements of a twitter page, and what you can do to customize it so that it’s more inline with your brand. I also share a mega helpful tip that will eliminate the issue of 'what to tweet about' and will also allow you to tweet on autopilot.

12:16

How To Use Twitter Part 2 includes the specifics of using this social media marketing platform: how to retweet, how to tweet, who sees your tweets, what are notifications, what do you see in your home feed, etc.

08:18

In the first part of this YouTube tutorial, I talk about the impact that video marketing can have for your brand. I also walk you through how to set up a YouTube channel, if you don't already have one.

11:44

In Part 2 of this YouTube tutorial, I talk about how to customize your youtube channel so you can put your best foot forward and make sure it’s in line with your brand. I also walk you through how to upload a YouTube video and I give you the youtube video optimization checklist to improve your video's ranking in the search engines.

10:23

In Part 1 of How To Use Pinterest tutorial, I explain who Pinterest is for, giving you a better understanding of whether this platform would be an effective tool for marketing to your avatar. We will set up your Pinterest profile and provide a handy resource document for your Pinterest site verification (attached to this lecture).I also go over a HUGE tip that will help you stand out on Pinterest and gain followers faster.

11:13

In Part 2 of this Pinterest tutorial, I share with you some ninja Pinterest marketing tips to create an attractive and engaging profile. These tips will help you increase your Pinterest followers and repins.

06:39

In Part 3 of this Pinterest tutorial, we will go over the 4 things you need to do when creating a new pin in order to optimize it (i.e. make it more searchable, more engaging, etc.). I will walk you through an example of pinning something as well.

07:02

Here I explain what you can do to make it easier for people to find you on social media. I also talk about what you can do to convert some of your followers from one social media account to become followers on another social media account.

Section 5: Get Posting: Your Publishing Plan
06:20

Here I explain both the pros and cons to autoposting, aka scheduling your posts on social media. I then talk about how you can avoid the downfalls of autoposting while still taking advantage of its time saving benefits.

04:43

This question has haunted many artists and creative entrepreneurs in their social media marketing, including myself! I'll explain the Dos and Don'ts when it comes to how often you should post. I also give you a major tip that will help you with staying active on social media.

10:19

In the "scheduling your posts" video series, I share with you the 3 social media management tools that I like to use for scheduling content, I’ll show you how they are different and how to schedule a post with each of them (with screencast). This video will help you decide which tool or tools you’d like to use so you can get cracking with scheduling your own posts. All of the links to these tools are provided in the Resource Toolkit document, which I referred to previously in this course (again attached to this video).

05:00

In the "scheduling your posts" video series, I share with you the 3 social media management tools that I like to use for scheduling content, I’ll show you how they are different and how to schedule a post with each of them (with screencast). This video will help you decide which tool or tools you’d like to use so you can get cracking with scheduling your own posts. All of the links to these tools are provided in the Resource Toolkit document, which I referred to previously in this course (again attached to this video).

08:43

In the "scheduling your posts" video series, I share with you the 3 social media management tools that I like to use for scheduling content, I’ll show you how they are different and how to schedule a post with each of them (with screencast). This video will help you decide which tool or tools you’d like to use so you can get cracking with scheduling your own posts. All of the links to these tools are provided in the Resource Toolkit document, which I referred to previously in this course (again attached to this video).

04:54

This probably one of the most important videos in this course! Staying consistent with your marketing is one of the biggest struggles but it is a MAJOR key to success for building credibility, attracting new opportunities, building a following online and strengthening those relationships with your existing fans. In this video, I share a few tips that have helped me stay consistent with my social media marketing (even when life gets in the way!), and I also give you the downloadable social media strategy template that will serve as your social media marketing action plan even after this course is over.

Section 6: BONUS: Supporting Resources, Social Media Tools + VIP Discount Passes
The Complete Toolbox of Resources + Student Discounts
01:14
Section 7: SUCCESS!: Course Wrap Up
04:05

This is my personal Thank You video which includes the next step(s) like what you should do if you get stuck or have questions. If you'd like to be a part of a community of Thriving Artists that inspire each other, share ideas, build relationships, collaborate, receive ongoing support and leverage each others talents, copy & paste this link into your browser and join our group: https://www.facebook.com/groups/305085246361259/

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Instructor Biography

Jewel & Auret, Founders of Essetino Artists

Our passion is teaching creative entrepreneurs how to grow their business and build a solid presence online.

We discovered the power of social media + internet marketing when Auret was launching her music career. After successfully growing her following online with video and social media marketing, we started teaching other artists + performers how to do the same with the strategies we learned.

Essetino Artists proudly served as the official marketing experts for a national music label, a revolutionary fashion app company, and we've worked with many other individual artists + creative businesses from around the world.

As our course library and video tutorials channel on YouTube continue to grow, we invite you to join our Thriving Artist community for upcoming tools and training sessions that will help you on your journey.

For a free download of the Dream Driven Goal Setting Worksheet and access to a library of helpful social media marketing tutorials, head over to their website.

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