Social Media Marketing Success: Results with Proven Studies
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Social Media Marketing Success: Results with Proven Studies

Apply Lessons from Top Brands to Grow Your Business on Facebook, Instagram, Twitter, YouTube, and Digital Advertising.
4.4 (117 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,986 students enrolled
Last updated 6/2016
English
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Current price: $10 Original price: $200 Discount: 95% off
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Includes:
  • 4.5 hours on-demand video
  • 4 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design and implement effective and aesthetically pleasing social media images and ads
  • Apply science-backed principles of social media marketing in order to get more shares, likes, comments, retweets, fans, followers, and purchases via social media and online digital marketing
  • Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
  • Apply effective color, including appropriate hue, saturation, and value, in social media marketing
  • Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
  • Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.
View Curriculum
Requirements
  • If you want to follow along exactly with me in the practical projects where we put the science-backed principles into practice, you'll need Adobe Photoshop, preferably Creative Cloud, but recent versions should work as well. I also link to a few free image editing options in the course, which will be fine for most techniques but not the two animated ad exercises, which require Photoshop. If you only want to know the science-backed marketing principles and don't need to design the images or ads yourself (for example, if you hire someone else to design your images), then of course you won't need Photoshop.
Description

Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?

Then this course is for you.

Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.

Learn the Science-Based Methods of Effective Social Media Marketing:

In this course, you'll learn from three types of lectures:

  1. Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.
  2. Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
  3. "Behind the scenes" lectures where I upload the images we've designed together and then confirm the earlier large-scale studies with small-scale tests.

Course Structure and Progression:

In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.

Practical Projects:

If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.

See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!

Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO" lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked).

The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.


Who is the target audience?
  • This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
  • This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
  • This course is for people who want to learn how to write effectively in social media marketing posts.
  • This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
  • This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
42 Lectures
04:32:48
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Introduction to the Amazing Science of Effective Social Media Marketing
4 Lectures 26:57

Welcome to Social Media Market Science! In this introductory lecture, you'll learn from an overview about this course and what you'll learn, including the science-based marketing secrets of getting more clicks, shares, comments, likes, and engagement. You'll also learn about how this course will help you get more customers, followers, and fans through effective social media marketing and digital marketing.

Preview 06:18

In this lecture, you'll learn the science of how image size affects click-through rate in online image ads and how images can be effective in advertising.

Preview 03:26

In this text lecture, you'll be able to get free (Canva) or sign up for paid image editing software (Photoshop), if you don't have it already and want to follow along in the practical exercises of this course.

Image Editing Options and Ad/Post Size Guidelines
02:04

In this practical exercise, you can follow along and resize an image and then see results of an experiment to test the principle that certain size images will result in higher engagement.

Preview 15:09
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Best Design Practices for Effective Social Media Images and Ads
9 Lectures 01:07:13

In this lesson, you'll learn how to get started using Photoshop to design social media ads and images.

Overview of Using Photoshop for Ad and Social Media Images
14:44

In this lesson, you'll learn how to apply effective color and tonality in images for social media and digital marketing.

The Importance of Color and Tone in Social Media Images
03:26

In this link, you'll learn the image guidelines for YouTube images.

YouTube Thumbnail Image Guidelines
00:11

In this lesson, you'll learn how to create an effective YouTube video thumbnail image using color and contrast.

[ACTIVITY] Create a YouTube Thumbnail Image Using Effective Contrast and Color
16:19

In this lesson, you'll learn how to create an effective YouTube video thumbnail image using tonality and color.

[ACTIVITY] Create a YouTube Thumbnail Image Using Effective Tonality and Color
14:27

In this lesson, you'll learn how effective composition can make social media images more effective.

Effective Composition in Social Media Images
02:55

In this lesson, you'll learn how to apply effective and relevant typography in social media images.

Effective and Relevant Typography in Social Media Images
02:38

In this link, you'll learn the guidelines for YouTube profile image and channel art.

YouTube Profile Image and Channel Art Guidelines
00:12

In this lesson, you'll design an effective YouTube channel icon and channel art.

[ACTIVITY] Design an Effective YouTube Channel Icon and Channel Art
12:21
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The Science of More Clicks in Online Ads and Images
6 Lectures 44:48

In this lesson, you'll understand the overarching concepts we'll be going over in this section about the science of getting more clicks and engagement using relevance and media like photos, animation, and video.

Science of More Clicks and Engagement Section Introduction
01:46

In this lesson, you'll learn about the importance of relevance in online digital advertising and social media marketing.

Relevance for More Clicks
02:23

In this lesson, you'll learn the science-backed marketing secrets of online animated ads. Various companies have used animated ads on Instagram and Twitter and on their web sites. The academic journal articles illustrate how certain types of animation are effective at increasing click-through rate.

The Science-Backed Marketing Secrets of Online Animated Ads and Images
10:25

In this practical activity, you'll design an animated ad using Adobe Photoshop. Support files are included from the first lecture's additional resources.

[ACTIVITY] Create an Animated Ad/Image Post
10:21

In this practical activity, you'll design a cinemagraph to use on Twitter or Instagram, using Adobe Photoshop. Support files are included from the first lecture's additional resources.

[ACTIVITY] Create a Cinemagraph for Posts and Ads
15:48

In this short lecture, you'll learn how online marketing can increase brand awareness even without a high click-through rate.

Quick Note: Branding Online with Fewer Clicks
04:05
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Effective Writing and Appeals for More Clicks and Customers
7 Lectures 51:47

In this section overview, you'll learn the overarching concepts and principles we'll go over in this section on effective writing and appeals in social media marketing and digital marketing.

Writing and Appeals Section Introduction
01:27

In this lesson, you'll learn the science behind writing practical/informative and entertaining/fun posts.

Appealing to Practicality and Fun for More Marketing Success
04:15

In this lesson, you'll learn the science-based tips on using pricing, promotions, and calls to action in social media images and online ads.

The Proven Effect of Pricing, Promotions, and Call to Action on Online Ads
10:27

In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using pricing and promotional copy.

[ACTIVITY + EXPERIMENT] Pricing and Promotions
12:17

In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using a call to action.

[ACTIVITY + EXPERIMENT] Call to Action
13:07

In this lesson, you'll learn the effectiveness of using curiosity and the problems of clickbait in online images and ads.

Clickbait and When Not to be Too Mysterious
05:14

In this lesson, you'll learn the effectiveness of brand personification and using personable language when representing a Facebook brand page, twitter account, and so on.

Brand Personification for More Likes, Shares, and Comments
05:00
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The Science of Color in Commerce: Get More Clicks and Customers with Color
8 Lectures 50:39

In this lesson, you'll learn an overview of this section on the science of color and effective color in online marketing.

Effective and Relevant Color in Online Ads and Images Section Introduction
01:27

In this lesson, you'll learn the science of color and color associations, in order to apply them in social media marketing.

Science of Color Reactions and Associations
06:26

In this lesson, you'll learn the science of color in online commerce and how specific color temperatures are linked to more attention, clicks, and purchase intention.

Sell More with Science: Color and Online Commerce
05:08

In this practical activity and experiment, you'll apply the principles of effective color in an online social media image post by designing two images using Photoshop and then comparing the differences in engagement.

[ACTIVITY + EXPERIMENT] Warm and Cool Colors in Images Posts
11:49

In this lesson, you'll learn the science of effective contrast in online images and social media marketing.

Effective Contrast for More Clicks and Customers
06:44

In this lesson, you'll learn the science of effective value and saturation in social media marketing images.

Appropriate Value and Saturation for More Effective Ads
03:29

In this practical exercise and experiment, using Photoshop or other image editing program, you'll apply the principles of effective value and saturation in an online image post in order to compare the differences in engagement.

[ACTIVITY + EXPERIMENT] Value and Saturation in Online Ads
07:14

In this lesson, you'll learn the importance of context, branding, and cultural cues for effective color in online images.

Context, Branding, and Cultural Tips for Effective Online Color
08:22
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More Science-Based Marketing Secrets for Facebook and Twitter
3 Lectures 21:07

In this lesson, you'll learn the science of more likes, comments, and shares specifically for Facebook brand pages.

Design for More Likes, Comments, and Shares on Facebook Brand Posts
10:55

In this lesson, you'll learn the science of getting more re-tweets by using informational and emotional appeals.

Get More Re-Tweets: Informational and Emotional Appeals
05:42

In this lesson, you'll learn effective hashtag methods for Twitter.

Get More Re-Tweets: Effective Hashtag Methods
04:30
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More Science-Based Secrets of Effective Social Media Marketing
3 Lectures 09:40

In this lesson, you'll learn the effective method of building community is social media.

Building Community in Social Media and Web Sites
02:28

In this lesson, you'll learn the effective social media seeding methods to more likely go viral.

Successful Social Media Seeding Methods to More Likely Go Viral
03:00

In this lesson, you'll learn the effective word-of-mouth and future-framed marketing techniques for social media.

Social Media Word-of-Mouth and Future-Framed Marketing
04:12
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Conclusion
2 Lectures 00:48

In this lesson, you'll conclude the course and be congratulated for completing the course!

Conclusion: The Art and Science of Effective Social Media Images and Ads
00:29

In this lesson, you'll get a discount coupon code for my other courses.

Bonus: Learn Even More in My Other Courses with These Discount Coupons.
00:19
About the Instructor
Chad Neuman, Ph.D.
4.4 Average rating
7,357 Reviews
208,704 Students
11 Courses
Professor / Designer / Developer / Photographer 20+ yrs exp.

I love seeing students succeed in their designs, photos, productions, and careers!

Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want to create logos for your brand or for clients? Do you want to learn new skills that are in demand in the new digital economy?

Welcome! I'm passionate about communication, writing, and design education, and I'm currently a full-time professor of graphic design and digital journalism at Southeastern University. I've taught classes on design, photography, and writing for the past ten years. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!

Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the discussion boards.

About the instructor:

By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience teaching these topics, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, and writers.

Professional Experience:

I've worked as Webmaster and Advertising Designer at a regional newspaper (The News Chief), Internet Development Director at an award-winning advertising design firm, Technology Librarian at a city library system, and Managing Editor at two international graphic design magazines at Kelby Media Group. I've also written for publications and designed web sites and other promotional work for clients on an on-going basis for the past 20 years.

Education:

Besides relevant marketplace experience, I also have a B.A. in Communication from Southeastern University, an M.A. in Journalism and Media Studies from the University of South Florida, St. Petersburg, and a Ph.D. in Communication from Regent University. My Ph.D. dissertation focuses on the mythic branding of Apple's Macintosh/Mac in their primary commercial campaigns (1984, Think Different, Switch/Real People, and Get a Mac).

Courses:

My combination of professional real world experience, formal education, and experience in teaching have all enabled me to produce quality courses that help students become better graphic designers, photo editors, writers, and illustrators.

I'm the founder of Good Creative Academy, the premiere online school for learning and creating. If you're looking to learn more about graphic design, writing, and new media entrepreneurship, you have arrived at the right place!

Fun tech-related facts about me:

I taught myself QBasic when I was 13, and later used that programming language to write a program that simulated the DOS prompt, to fool my high school graphic design teacher into thinking the computers had been hacked.

I used web banner advertising on my web sites in high school and during my freshman year of college, which brought in about $750 a month in income.