Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media Marketing:
In this course, you'll learn from three types of lectures:
Course Structure and Progression:
In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.
If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!
Welcome to Social Media Market Science! In this introductory lecture, you'll learn from an overview about this course and what you'll learn, including the science-based marketing secrets of getting more clicks, shares, comments, likes, and engagement. You'll also learn about how this course will help you get more customers, followers, and fans through effective social media marketing and digital marketing.
In this lecture, you'll learn the science of how image size affects click-through rate in online image ads and how images can be effective in advertising.
In this text lecture, you'll be able to get free (Canva) or sign up for paid image editing software (Photoshop), if you don't have it already and want to follow along in the practical exercises of this course.
In this practical exercise, you can follow along and resize an image and then see results of an experiment to test the principle that certain size images will result in higher engagement.
In this lesson, you'll learn how to get started using Photoshop to design social media ads and images.
In this lesson, you'll learn how to apply effective color and tonality in images for social media and digital marketing.
In this link, you'll learn the image guidelines for YouTube images.
In this lesson, you'll learn how to create an effective YouTube video thumbnail image using color and contrast.
In this lesson, you'll learn how to create an effective YouTube video thumbnail image using tonality and color.
In this lesson, you'll learn how effective composition can make social media images more effective.
In this lesson, you'll learn how to apply effective and relevant typography in social media images.
In this link, you'll learn the guidelines for YouTube profile image and channel art.
In this lesson, you'll design an effective YouTube channel icon and channel art.
In this lesson, you'll understand the overarching concepts we'll be going over in this section about the science of getting more clicks and engagement using relevance and media like photos, animation, and video.
In this lesson, you'll learn about the importance of relevance in online digital advertising and social media marketing.
In this lesson, you'll learn the science-backed marketing secrets of online animated ads. Various companies have used animated ads on Instagram and Twitter and on their web sites. The academic journal articles illustrate how certain types of animation are effective at increasing click-through rate.
In this practical activity, you'll design an animated ad using Adobe Photoshop. Support files are included from the first lecture's additional resources.
In this practical activity, you'll design a cinemagraph to use on Twitter or Instagram, using Adobe Photoshop. Support files are included from the first lecture's additional resources.
In this short lecture, you'll learn how online marketing can increase brand awareness even without a high click-through rate.
In this section overview, you'll learn the overarching concepts and principles we'll go over in this section on effective writing and appeals in social media marketing and digital marketing.
In this lesson, you'll learn the science behind writing practical/informative and entertaining/fun posts.
In this lesson, you'll learn the science-based tips on using pricing, promotions, and calls to action in social media images and online ads.
In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using pricing and promotional copy.
In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using a call to action.
In this lesson, you'll learn the effectiveness of using curiosity and the problems of clickbait in online images and ads.
In this lesson, you'll learn the effectiveness of brand personification and using personable language when representing a Facebook brand page, twitter account, and so on.
In this lesson, you'll learn an overview of this section on the science of color and effective color in online marketing.
In this lesson, you'll learn the science of color and color associations, in order to apply them in social media marketing.
In this lesson, you'll learn the science of color in online commerce and how specific color temperatures are linked to more attention, clicks, and purchase intention.
In this practical activity and experiment, you'll apply the principles of effective color in an online social media image post by designing two images using Photoshop and then comparing the differences in engagement.
In this lesson, you'll learn the science of effective contrast in online images and social media marketing.
In this lesson, you'll learn the science of effective value and saturation in social media marketing images.
In this practical exercise and experiment, using Photoshop or other image editing program, you'll apply the principles of effective value and saturation in an online image post in order to compare the differences in engagement.
In this lesson, you'll learn the importance of context, branding, and cultural cues for effective color in online images.
In this lesson, you'll learn the science of more likes, comments, and shares specifically for Facebook brand pages.
In this lesson, you'll learn the science of getting more re-tweets by using informational and emotional appeals.
In this lesson, you'll learn effective hashtag methods for Twitter.
In this lesson, you'll learn the effective method of building community is social media.
In this lesson, you'll learn the effective social media seeding methods to more likely go viral.
In this lesson, you'll learn the effective word-of-mouth and future-framed marketing techniques for social media.
In this lesson, you'll conclude the course and be congratulated for completing the course!
In this lesson, you'll get a discount coupon code for my other courses.
I love seeing students succeed in their designs, writings, productions, and careers!
Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want write for magazines or web sites? Do you want to learn new skills that are in demand in the new digital economy?
Welcome! I'm passionate about communication, writing, and design education, and I'm currently a full-time professor of graphic design and digital journalism at Southeastern University. I've taught classes on design, photography, and writing for the past eight years. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!
Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the discussion boards.
About the instructor:
By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience in education, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, and writers.
I've worked as Webmaster and Advertising Designer at a regional newspaper (The News Chief), Internet Development Director at an award-winning advertising design firm (Reed Advertising Design, now merged with Brand Madden), Technology Librarian at a city library system, and Managing Editor at two international graphic design magazines at Kelby Media Group. I've also written for publications and designed web sites and other promotional work for clients on an on-going basis for the past 20 years.
Besides relevant marketplace experience, I also have a B.A. in Communication from Southeastern University, an M.A. in Journalism and Media Studies from the University of South Florida, St. Petersburg, and a Ph.D. in Communication from Regent University. My Ph.D. dissertation focuses on the mythic branding of Apple's Macintosh/Mac in their primary commercial campaigns (1984, Think Different, Switch/Real People, and Get a Mac).
My combination of professional real world experience, formal education, and experience in teaching have all enabled me to produce quality courses that help students become better graphic designers, photo editors, writers, and illustrators.
I'm the founder of Good Creative Academy, the premiere online school for learning and creating. If you're looking to learn more about graphic design, writing, and new media entrepreneurship, you have arrived at the right place!
Fun tech-related facts about me:
I taught myself QBasic when I was 13, and later used that programming language to write a program that simulated the DOS prompt, to fool my high school graphic design teacher into thinking the computers had been hacked.
I used web banner advertising on my web sites in high school and during my freshman year of college, which brought in about $750 a month in income.