Social Media Marketing & Marketing Strategy Masterclass 2017
4.4 (435 ratings)
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Social Media Marketing & Marketing Strategy Masterclass 2017

Digital Marketing, Social Media, Blogging Email Marketing YouTube Local SEO Vlogging SEO Instagram Quora Pinterest
4.4 (435 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,697 students enrolled
Created by Mark Timberlake
Last updated 8/2017
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 22.5 hours on-demand video
  • 2 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Online Business
  • Understand How Social Media Marketing Really Works
  • Write Blogs And Articles That Get Viewers To Take Action
  • Understand How Email Marketing Works
  • Master The Basics Of Search Engine Optimisation
  • Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos
  • Create A Professional Social Media Profile Image Using Just A Smartphone
  • Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques
  • Understand The Buyer Journey And How To Use It To Get Sales In Your Business
  • Understand The Social Media Platforms And How They Can Be Used
  • Master The Art Of Posting On Social Media Platforms
  • Source And Store Social Media Posting Ideas So That You Always Have Something To Share
  • Create A Social Media Marketing Post To A High Standard That Gets Engagement
  • Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building
  • Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective
View Curriculum
  • You Will Need A Basic Grasp Of How To Set Up A Social Media Account
  • You Will Need Access To The Internet

Social Media Marketing Masterclass

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing and Online Marketing in the past and failed?

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!

Everything you need to create a powerful online marketing presence...

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

This course does NOT cover paid advertising or podcasting.

 Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster
  • Free vs Paid Traffic
  • What Is Marketing
  • What is Media
  • What is Social
  • Local vs International Social Media Marketing

Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority
  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing
  • The 80/20 Principle
  • Sales And Marketing

Module 3 - Understanding The Buyer Journey

  • Meet Bob
  • The Seven Steps To Marriage
  • The Buyer Journey - AIDA
  • Attention Content
  • Interest Content
  • Desire Content
  • Action Content

Module 4 - Bob's World View Marketing

  • Understanding World Views
  • Understanding Bob
  • Confirming A World View
  • The Family Kettle
  • Bob's World View Activities

Module 5 - Social Media Marketing And Search Engine Optimisation - SEO

  • The Truth About Social Signals
  • The Problem With New Websites
  • The Snowball Effect
  • The Great Deception
  • Your Website As Your Data Center

Module 6 - Social Media Marketing Platforms

  • Finding Bob
  • What Platform Should I Use?
  • Business Or Personal Branding?
  • Branding Tips
  • Creating Your Biography
  • Housekeeping

Module 7 - Posting On Social Media Platforms

  • The Golden Rules
  • Curation Vs Creation
  • What Types Of Content Should I Create?
  • Written Content
  • Photography Content
  • Infographics Content
  • Video Content
  • Podcast Content
  • Automation

Module 8 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?
  • Stupid Questions
  • Conversations
  • Stories - The Power Of Narrative
  • Industry News
  • Content Capture Systems
  • Respecting Your Audience

Module 9 - Creating A Social Media Post

  • Take Them To The Movies
  • Headlines
  • Body Text
  • Using Images
  • Video Posts
  • Quizzes And Polls
  • Links
  • Hashtags

Module 10 - Community Based Marketing

  • The Best Kept Secret In Social Media Marketing
  • Choosing A Niche
  • Choosing A Platform
  • Gate Keepers
  • Community Rules
  • Shared Ownership
  • Structuring Your Community
  • Visiting Other Communities

Module 11 - Building A Social Media Marketing Plan

  • Why You Need A Plan
  • Your Social Media Schedule
  • Your Content Calendar
  • Realistic Time Frames
  • Responsibilities And Roles
  • SMART Goals For Your Marketing
  • Marketing Mission Statements

Module 12 - Social Media Marketing Case Studies

  • Marketing Mistakes
  • Twitter Case Studies
  • Facebook Case Studies
  • Google+ Case Studies
  • LinkedIn Case Studies
  • YouTube Case Studies
  • Pinterest Case Studies
  • Instagram Case Studies

Module 13 - Creating Your Social Media Profile Image

  • Introduction
  • Equipment Needed
  • Understanding Your Camera

Module 14 - Lighting And Posing Your Subject

  • Offset Lighting Setup For Portraits
  • Front Lit Lighting For Portraits
  • Setting The Exposure
  • Posing The Face

Module 15 - Editing Your Images With Snapseed On An iPhone Or Smartphone

  • Editing A Male Portrait
  • Finishing A Male Portrait
  • Editing A Female Portrait

Module 16 - Blogging For Business - Copywriting For Blogs And Articles

  • Identifying Your Niche Audience
  • Finding Your Style As A Writer
  • Preparation - Tracking Ideas For Your Blogs And Articles
  • Page Setup And Formatting
  • Links And Actions
  • Additional Content On The Page

Module 17 - Blogging - Writing Your Copy

  • AIDA Copywriting
  • Attention
  • Interest
  • Desire
  • Action
  • Additional Thoughts

Module 18 - Email Marketing - Building Your Email List

  • Email Marketing - Grasping The Concept
  • Email Marketing Software - Choosing Your Provider
  • Building Your Email List
  • Different Ways To Get An Email Sign Up
  • Asking For The Email
  • The Magic Of PDF's

Module 19 - Using Your Email List

  • An Email List Is For Selling Stuff Right?
  • Email Marketing Styles

Module 20 - Email Copywriting

  • Email Writing Styles
  • Email Copywriting Using AIDA
  • Email Spam Traps And Pitfalls

Module 21 - Email Analytics - Automation - Maintenance

  • Email Analytics - What To Measure
  • Email Automation - Understanding Its Usage
  • Using Surveys

Module 22 - SEO And Local SEO - A Guide To Ranking Your Business In Google Search

  • Introduction To Local SEO
  • Google Search - Understanding How Local Search Works

Module 23 - Google Search And Your Position In Local Search

  • Local SEO Ranking Factors
  • Your Local Ranking Factors - How They Impact Local Search
  • Domain Authority And Page Authority
  • Trust Flow
  • Check Your Local SEO Ranking Scores
  • Google Local Search

Module 24 - Google My Business - A Strong Local SEO Ranking Factor

  • Google My Business
  • Cleaning Up Old Google Listings
  • Managing Your Google My Business Page
  • Creating A Google Review Strategy
  • Google My Business - Support Community

Module 25 - Building Up Reviews - Including Google Local Reviews

  • Citations Setting Up A NAP Page
  • Managing Your Citations

Module 26 - Backlinks - Understand How They Improve SEO

  • Back Linking - An Introduction
  • Checking The Quality Of Your Back Links
  • Building Back Links
  • Social Media Business Pages As Back Links

Module 27 - On Site SEO - Improving Your Sites SEO

  • Content Marketing As Part Of Your SEO
  • Creating Your Content

Module 28 - Keyword Optimisation For Powerful SEO

  • Understanding Keywords
  • Keyword Strategies
  • Inserting Your Keywords On Your Website

Module 29 - Local Business Online Marketing

  • Marketing A Local Business
  • Adwords - An Introduction
  • Setting Up A Local SEO Agency

Module 30 - YouTube Marketing And Video Production Techniques

  • Introduction To YouTube Marketing
  • Videos Styles And Techniques
  • Filming B-Roll For Your Videos
  • Example Of A Video With B-Roll
  • Video Production Flow
  • Video Production Planning
  • Video Locations

Module 31 - YouTube Channel Setup And SEO

  • Setting Up A YouTube Channel
  • Building Your YouTube Landing Page
  • YouTube SEO - The Importance Of Titles
  • YouTube SEO - The importance Of Your Descriptions
  • YouTube SEO - The importance Of Tags
  • YouTube Annotations
  • YouTube Annotation Cards - An Update
  • YouTube Analytics
  • Publishing And Sharing Your Videos

Module 32 - YouTube Video Launch Strategy

  • Content Without Distribution?
  • The Real Secret To A Successful YouTube Video Launch
  • Eyes On The Prize

Module 33 - Mastering Audio Production For Video And Podcasting

  • Introduction To Mastering Audio Production
  • Technical Challenges You Will Face
  • Choosing Your Microphone
  • Positioning Your Microphone
  • Reducing Echo
  • Reducing Background Noise
  • The Perfect Studio

Module 34 - Mastering Video Lighting And Subject Composition

  • Introduction To Mastering Video Lighting
  • Camera Choices
  • Lighting Choices
  • Composition And Presentation
  • Webcam And Smartphone Setup
  • 3 Light Setup For DSLRs And Camcorders
  • 5 Light Setup For DSLRs And Camcorders
  • Teleprompter And Reference Monitor
  • Setting An Exposure

Module 35 - Green Screen Video Production

  • Introduction To Green Screen Video Production
  • Chroma Keying
  • Lighting A Backdrop
  • XSplit Broadcaster - An Introduction
  • XSplit Settings
  • Building A Presentation
  • Screen Capture

Module 36 - On Camera Presence - Getting Comfortable In Front Of A Camera

  • Introduction To On Camera Presence
  • Why You Need A Studio
  • Communicating With Warmth
  • Talking To Bob
  • Finding Your Natural Self
  • Practice Makes Perfect
  • Take 2
  • Additional Tips

Module 37 - Writing A Promotional Script For Your Video

  • Introduction To Writing A Promotional Script
  • Meet Bob
  • AIDA Psychology
  • Attention
  • Interest
  • Desire
  • Action

Module 38 - Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition

  • Introduction To Editing
  • Setting Up Your Folder Structure
  • Color Grading Your Video
  • Audio Correction Techniques
  • Cutting Options - Video Editing
  • Breath And Click Removal
  • Advance Audio Cleaning
  • Adding Music To Your Video
  • Exporting Your Video

Module 39 - Vlogging Style Video Production

  • What Is Vlogging
  • Vlogging Equipment - Budget Or 4k? 
  • Vlogging Equipment - Budget Recommendations 
  • Vlogging Equipment - Choosing Your 4k Camera 
  • Vlogging Equipment - Choosing Your Microphones Lecture 
  • Vlogging Equipment - Tripods And Accessories Lecture 
  • Filming Techniques 
  • Editing A Vlog Lecture 
  • Activities For The Vlogging Section

Module 40 - Understanding Instagram

  • Growing Your Audience
  • Hash Tagging Tools
  • Better Pictures With Your Phone
  • Basic Composition - The Rule Of Thirds
  • Understanding Light
  • Controlling Your Background
  • Editing Your Images With Snapseed
  • Understand Instagram - Activities To Complete

Module 41 - Quora Marketing

  • What Is Quora?
  • Setting Up Your Quora Profile
  • Finding Quora Questions To Answer
  • Writing A Quora Answer
  • Quora Growth Tips
  • Quora - Activities To Complete

Module 42 - Pinterest Marketing

  • What Is Pinterest?
  • Pinterest Business Profiles
  • Creating A Pinterest Board
  • Creating A Pinterest Pin
  • Rich Pins And Buyable Pins
  • Pinterest Growth Strategies
  • Pinterest Board Strategy Examples
  • Pinterest Tools
  • Pinterest Activities To Complete

Module 43 - Creating Social Media Images With Adobe Spark -  (Coming Soon)

  • Introduction To Adobe Spark Tools
  • Creating A Post
  • Creating A Post On A Mobile
  • Adobe Spark Activities To Complete

Join Us

So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!

Who is the target audience?
  • This Course Is Designed To Help Those That Want To Master Social Media Marketing - SEO And Online Marketing
  • This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Content Marketing
  • Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course
  • This Course Is Also Suitable For Those That Want To Start A Social Media Marketing Consultation Business
  • This Course Is Suitable For Complete Beginners Who Want To Progress To An Advanced Knowledge Of The Subject
  • This Course Is NOT A Basic Course On Setting Up Facebook Pages Etc
  • This Course is NOT A Course On Paid Advertising Of Any Kind
  • This Course is NOT A Course That Covers Podcasting
Students Who Viewed This Course Also Viewed
Curriculum For This Course
287 Lectures
Social Media Marketing - Understanding Social Media Marketing
10 Lectures 44:13

Introduction To The Social Media Marketing Masterclass

Introduction To The Social Media Marketing Section

The Social Media Marketing Monster

What Is Marketing?

What Is Media?

What Is Social?

Local Vs International

Activities To Complete
Social Media Marketing - Marketing As A Business Priority
7 Lectures 22:29
Introduction To Marketing As A Business Priority

The Marketing Company

Feast And Famine

Continuous Marketing

The 80/20 Principle

Activities To Complete
Social Media Marketing - The Buyer Journey
9 Lectures 43:17
Introduction To Understanding The Buyer Journey

Meet Bob

The Seven Steps To Marriage

The Buyer Journey AIDA

Attention Content

Interest Content

Desire Content

Action Content

Activities To Complete
Bob's World View
6 Lectures 31:40
Introduction To Bob's World View

Understanding World Views

Understanding Bob

Confirming A World View

The Family Kettle - Bob's World View

Bob's World View - Activities To Complete
Social Media Marketing - Social Media Marketing And SEO
8 Lectures 37:08
Introduction To Social Media Marketing & SEO

The Truth About Social Signals

Personalised Search Update - Google Search

The Problem With New Websites

The Snowball Effect

The Great Deception

Your Website As Your Data Center

Activities To Complete
Social Media Marketing - Social Media Marketing Platforms
9 Lectures 30:57
Introduction To Social Media Marketing Platforms

Finding Bob

What Platform Should I Use?

Business Or Personal Branding?

Social Media Branding Tips

Invest In Your Logo

Creating Your Social Media Marketing Biography

House Keeping

Activities To Complete
Social Media Marketing - Posting On Social Media Platforms
11 Lectures 38:03
Introduction To Posting On Social Media Platforms

The Golden Rules

What Types Of Content Should I Create?

Written Content

Photography Content

Infographics Content

Podcast Content

Video Content

Automation Best Practices

Activities To Complete
Social Media Marketing - Social Media Posting Ideas
9 Lectures 25:20
Introduction To Social Media Posting Ideas

Stupid Questions


Stories - The Power Of Narrative

Industry News

Content Capture Systems

Respecting Your Audience

Activities To Complete
Social Media Marketing - Creating A Social Media Marketing Post
10 Lectures 33:20
Introduction To Creating A Social Media Marketing Post

Take Them To The Movies


Body Text

Using Images

Video Posts

Quizzes And Polls



Activities To Complete
Social Media Marketing - Community Based Marketing
10 Lectures 30:04
Introduction To Community Based Marketing

The Best Kept Secret

Choosing A Niche For Your Community

Choosing A Platform For Your Community

Gate Keepers

Community Rules

Shared Ownership

Structuring Your Community

Visiting Other Communities

Activities To Complete
34 More Sections
About the Instructor
Mark Timberlake
4.4 Average rating
1,446 Reviews
28,705 Students
20 Courses
Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.