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LinkedIn Business Marketing: Professional Profiles & Company Pages

Social Media Marketing: Use LinkedIn Marketing Techniques as a Powerful Social Media Marketing Tool for Your Business
4.1 (24 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,353 students enrolled
Created by MindMekka ®
Last updated 7/2016
$10 $115 91% off
4 days left at this price!
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  • 1.5 hours on-demand video
  • 2 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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LinkedIn is now the world's greatest professional network and is becoming one of the must-haves in the social media marketing strategy of any business. But first, you have to learn how to use it correctly and efficiently and this course is designed to teach you just that.

Here is some of what you'll be learning about:

  • A step-by-step guide to creating and optimising your personal profile on LinkedIn
  • How to create a company page that is specifically tailored to your needs and targeted towards your potential leads and customers
  • The most powerful marketing tools LinkedIn has to offer and how to use them most effectively
  • Top tips for creating posts that build your brand reputation and attract followers
  • The most effective techniques for attracting followers on LinkedIn
Furthermore, you will be a given access to a wealth of LinkedIn marketing resources, tips and insider tactics.

The bottom line is that if you own a business, then you need to be on LinkedIn in order to benefit from one of the fastest moving and growing professional-social media platforms available on the Internet today. But, it takes more than just creating a free LinkedIn account. You also have to understand exactly how to use it properly and efficiently in order to derive maximum benefits for you and your business.

So, come get started right away and use the knowledge this course gives you to get your business out in the open and on the right track to success!

Who is the target audience?
Business owners who have little or no experience with LinkedIn, but who wish to learn how they can start using this platform to benefit their business

  • Working Professionals who want to learn how they can maximise their exposure on LinkedIn
  • While this is definitely a course aimed more at inexperienced users of LinkedIn, I believe this course does hold value for more advanced users as well. I would suggest that any experienced LinkedIn marketer considering this course, first browse through the curriculum and then, if you're still not 100% sure, please feel free to message before enrolling and ask any questions you might have. Also, keep in mind that Udemy has a 30-day money back guarantee, so if you try the course and find it a bit elementary then you can simply ask for a refund.
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What Will I Learn?
Understand what exactly LinkedIn is, know why you should be using it, and know how to use it to benefit yourself and your business
Quickly and easily position your business on LinkedIn in the most effective manner possible
Utilise effective techniques for rapidly building a large following on LinkedIn
Create and optimise your personal profile, company page and LinkedIn Groups
Use the most powerful marketing tools LinkedIn has to offer in an effective manner
Effective techniques for rapidly building a large following on LinkedIn
Enjoy access to the very best LinkedIn Marketing Tips, Tools and Resources
View Curriculum
  • No experience or familiarity with LinkedIn is needed for this course. All that students need to complete this course is a computer with internet access and a curious mind.

Curriculum For This Course
Expand All 27 Lectures Collapse All 27 Lectures 02:38:18
Welcome to LinkedIn Marketing
3 Lectures 10:27

An introduction to LinkedIn and why to use LinkedIn as a marketing tool for your business.

Preview 05:41

Student Slides

In this lecture we discuss the difference between a personal LinkedIn profile and a LinkedIn Company Page.

Preview 03:48
Position Your Company on LinkedIn in 7 Easy Steps
9 Lectures 23:35

Identify your target audience and select the right topics for their specific needs.

Preview 04:29

A step by step guide for creating a personal profile from which to optimally control your company page.

Under external resources you'll find a link to short 15 minute video where Martin Henley gives great advice regarding the creation of a LinkedIn profile.

Step 2: Create Your Personal Account

Instructions on how to create a company page that is specifically tailored to your needs.

Step 3: Create Your Company Page

The 'Cover' and 'Logo' images are the first images that your page visitors see. Follow our very important tips to be sure you select the right images.

Step 4: Upload the Cover and Logo Images

Discover the 5 most important marketing weapons LinkedIn has to offer.

Step 5: LinkedIn Marketing Tools

Tips on creating awesome and super effective posts!

Step 6: Posting

Discover the power of LinkedIn followers and learn how to attract a large amount of real LinkedIn followers quickly and easily.

Step 7: Getting Followers

7-Step Checklist
2 pages

Section Summary: Mind-Map
1 page
Tips, Tools & Resources
4 Lectures 00:00

A short report containing links to various LinkedIn resources such as training videos, workshops, tools, apps & forums

Resource Directory
2 pages

A report, put together for you by the MindMekka team, that discusses the most powerful marketing tools LinkedIn has to offer and how to use them most effectively.

Powerful LinkedIn Marketing Tools
16 pages

An interesting report that takes a novel view of what is needed for LinkedIn marketing success. The author of this report, among other things talks about goal-setting, finding your LinkedIn voice and utilising the LinkedIn publishing platform as being critical factors to your success. I'd highly recommending giving this a read as it provides a different and unique perspective on LinkedIn marketing.

Under external resources I've also provided you with a link to an article that talks more about LinkedIn Publishing and how it can be utilised to increase exposure.

LinkedIn Business Marketing: Seven Critical Factors for Success
19 pages

A well-written and entertaining eBook on LinkedIn Marketing. Although some of what we've already covered in the course is repeated in the book, I'd definitely recommend looking it over if you have the time.

Bonus eBook:Building Your Authority on LinkedIn & Giving Google Content it Wants
39 pages
2 Lectures 01:09

Identify your target audience and select the right topics for their specific needs.

Until next time...

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9 Lectures 44:06
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