Social Media Marketing : Hospitality & Travel Professionals
3.7 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,570 students enrolled

Social Media Marketing : Hospitality & Travel Professionals

Learn to Leverage Facebook, Pinterest, Twitter, Google+, Instagram for Your Travel, Hotel or Hospitality based business
3.7 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,570 students enrolled
Created by Brian Cliette
Last updated 11/2018
English [Auto-generated]
Current price: $10.00 Original price: $199.99 Discount: 95% off
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 45 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to use the best channels and social media outlets to reach as much of your market demographic as possible, as well as how to maintain a positive presence on those outlets
  • How to take advantage of a blog to generate positive reviews and feedback for your hotel

  • How to monetize various social media outlets such as yelp and pinterest to achieve an even greater profit margin for your hotel

  • How to achieve glowing five star reviews on sites that matter
  • How to use social media has an extension of your front office or lobby
  • How to spot a negative review and manage your reputation
  • How to make your hotel more social media friendly
  • How to create a loyal customer base using social media
  • Some knowledge of social media and of the various outlets is a plus but is not absolutely necessary to take this course

LATEST: Course Updated Again for November, 2018

Learn Secrets to Increase Profit, Fans, Engagement & Reach on  Facebook, Pinterest, Twitter, Google+, Instagram

  If  you are or aspire to be at the management level in the hospitality  industry, then you have got to be aware of the impact social media and  all of its various outlets as on the hospitality industry.

Social media  now allows clients and guests to leave and receive almost instantaneous  feedback concerning any hotel anywhere in the world.

And as everyone  knows, the hospitality industry thrives on its reputation.

This is why  it's so important to understand all of the ins and outs of social media  and exactly how they impact your business and reputation.

Are you ready to become part of the next-generation of  Hospitality business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.


Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to engage!!

  It  is estimated that at least 80% of individuals looking for a hotel,  whether it is for business or pleasure will use the Internet as their  primary resource to gather information on specific hotels and then  purchase their rooms and stay and aside from using the official hotel  website or a third party website to book a stay.

60 to 70% of these  individuals use social media such as Facebook twitter, instagram,  pinterest, Google yelp, and many others to gather information before  actually booking their stay the opinions or views and information shared  by social media users will directly sway a guest in their hotel stay  options.

Nothing is kept secret - I reveal all I know ... and as I test even more things, those that are successful are added to the course - at no extra cost to you! This is a course that will continue to grow and grow.

As well as the Udemy 30 day guarantee, you have my personal promise that you will be wowed and delighted by what you'll learn in the next 3 to 4 hours ... and you'll be kicking yourself if you already had this Udemy course

So social media has a great power to directly affect a hotel's  profit margin in this day and age, which is why it is very important  that hotels remain savvy in the best ways to use the social media  outlets to their advantage to maintaining a positive reputation and  attract as much of a given market demographic as possible.

As with all my courses:

  • The initial low price will increase shortly - the course is currently $200, but will next increase to $497

  • You have unlimited lifetime access at no extra costs, ever

  • All future additional lectures, bonuses, etc in this course are always free

  • There's an unconditional, never any questions asked full 30 day money-back-in-full guarantee

  • My help is always available to you if you get stuck or have a question - my support is legendary in Udemy

  • 30 Day 100% Risk Free Offer!

Certificate of completion

All students who complete this course will receive a FREE digital 'Certificate of social media marketing' issued by  Udemy

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

Who this course is for:
  • This class is for anyone that is one aspires to a management position in the hospitality industry, as well as anyone looking to boost the reputation of their hotel and its services using social media to connect with communicating with and understand the needs and wants of their customer base, as well as anyone who is in advertising concerning the hotel industry and the best way to reach a given market demographic
Course content
Expand all 57 lectures 05:01:41
+ Social Media Marketing Strategies for Hospitality Professionals
9 lectures 49:38
Practical Applications Of Social Media
Consideration Phase of Social Media
Preferences Phase of Social Media
Action Phase of Social Media
Loyalty Phase of Social Media
Advocacy Phase of Social Media
+ Calculate Social Media ROI
1 lecture 19:09
Social Media Return on Investment( ROI) for Hotels
+ Bonus Materials and Resources
47 lectures 02:03:12
13 Social Media Marketing Trends for 2015
80 pages
How can you incorporate social gamification into a restaurant's social media
Why is social media marketing important?
What are some examples of brands using social media marketing strategically?
Twitter Launches Conversational Ads: This Week in Social Media
Facebook Audience Optimization for Publishers: This Week in Social Media
Why is Social Media Important?
Here is Your Early Birthday Gift ( A Special Thank you for Being a Student)
32 pages
How to easily create quality social media images?
The Art of Finding Ideas
How to Increase Your Authority with Evergreen Content
How to Use the Pinterest Bulk Editor to Create Promoted Pins
How Suggested Replies Can Increase Your Social Response Rate
How B2B Companies Can Rock FB Live Video
Inspiration of the Month - Feb 2017

Social media platforms have become one of the best ways for businesses to reach consumers. There are 2.3 billion social media users around the world. On average, each person has more than six social accounts, most of whom check their profiles once a day.

With so many people turning to social networks to connect with their favorite businesses and brands, it is important for franchisees to establish their own voice in the space. Below are some tips for franchisees looking to make a splash on social media.

7 Social Media Marketing Tips for Franchisees

Social media is one of the most powerful forces driving the hotel industry today, playing a key role in the consumers travel experience from planning their trip to posting photos, updates and reviews of their vacation. The hotel industry depends heavily on word-of-mouth and the spread of opinions, and social networks provide the ideal platform for this.

How Important Is Social Media in the Hotel Industry?

When every dollar counts, it is good to know that the following online hotel marketing tips will work for everyone in the industry. It is no secret that nearly 90 percent of all purchasing decisions begin online. That said, educated buyers look for solutions to their problems through Google's search engine. What this means for you is that in order to compete in today's market you have to be 100 percent engaged with your customers and guests. In other words you must be prepared to create behavior change. You must choose a social media campaign that creates conversations and allows you to communicate directly with customers. Any and everything you publish online must be in line with saving your customers time and money.

Online Hotel Marketing Tips For Everyone

In 2005, hotels in America generated $100 billion in profits, mostly from the food services sector. Luxury hotels also did brisk business, and smaller hotels too brought in additional revenues through value added services. Since the hospitality industry is booming, it is a good time for vendors to cash in on this boom and market themselves to the industry representatives.

B2B Marketing: Selling To The Hospitality And Travel Industry

Every communication technology brings with it some new ways of marketing. Be it the Radio in the 30's, the Television in the 60's, or the Newspapers much earlier in the 19th century. The same is also true of the Internet. Only in a decade of its existence, the Internet has changed the very way communication and marketing is perceived.

Why Internet Marketing Is So Important for Hotel Businesses?

The future of social media marketing looks bright. And tomorrow's social media-savvy travel agent is learning how to incorporate new tools such as Instagram Stories, live video streaming and 360-degree photos to benefit his or her travel business.

Travel professionals need to be curious and willing to look around the corner to keep ahead of the competition. 

The future of social media marketing

The internet and social media have changed the manner we communicate with commerce - this trend is very much evident in the travel industry. Nowadays, customers have changed themselves to online self-researching, while planning a trip, rather than going to travel agencies and tour operators. This digital change has an enormous effect on the travel and tourism industry and the destination marketing companies. Due to the increased internet usage among visitors, the buying, engaging and researching on the travel products has become more easy but competitive. Thus, this shows the means for an effective marketing and sales approach for the business in the online market.

Destination Marketing

Can you think of any reason not to use tourism marketing firm advantages to your benefit? Relying on a team of experts with solid experience can help your business grow by leaps and bounds. Not many know this but getting a brand new customer can cost you nearly five times what you would spend keeping an existing one. For this reason, putting your advertising dollars to good use with a dependable tourism marketing firm can be worth its weight in gold. To compete in today's market you have to go the extra mile and step outside of traditional marketing methods. A tourism marketing company can help you to remain engaged with your customers and guests 100 percent of the time.

Tourism Marketing Firm Advantages

As a business, you have a lot on your plate, especially when it comes to marketing strategies. And yet, here comes video marketing campaign. You sit and wonder if it's really worth investing in compared to other campaigns. What is it even about? How are you sure your efforts are going to bear fruit? Well, here are some reasons why video marketing will always be a good idea no matter what:

Reasons to Start a Video Marketing Campaign Today

One of the first industries to be impacted by the internet, the travel and hospitality industry today leads the path to social media marketing. In today's times, when anything and everything finds a foothold on the internet, it becomes but imperative that your hotel gets an enhanced visibility through the internet. Advertising one's hotel brand can be equally necessary and especially with the revolutionizing of the online marketing industry, the competition of roping in as many clients as possible has got even more intense.

Social media is all about getting people involved and engaged in your activities. It lets you build, connect, communicate and interact with your current and prospective customer base. Aiding in etching lasting relationships with customers, social media provides an open platform where you listen to, interact and converse with people who have something to say about you.

Scaling New Altitudes Through Hotel SEO and Hotel SMO

Rapid advancements in the field of communication technology have revolutionized the way how people travel. Forget travel mags or tourist bureaus - 21st century-wanderers rely on sophisticated channels, such as websites and social media to gather information.

A range of smart devices including smart phones and tabs bring all the information at your fingertips, literally. No wonder, these days planning a vacation is as easy as visiting a travel website, reading reviews and finalizing the itinerary! Most importantly, be it a web-based flight check-in or sharing a tantalizing view of an exotic location on Instagram, you can do everything on-the-go!

Embrace The Right Strategy, Grab the Attention of Today's Digital Travelers

Hotel social media combines the most outstanding features of the internet and places them right at your fingertips. Because your reputation on the web plays an enormous role in how much success you can achieve it is vital that you take a hands-on approach to the way you interact with customers online. Most people today make all of their travel plans online. More often than not, it is the reviews that they read from other guests the largely influence their buying decisions. So you must listen to what others are saying about you online whether it is criticism or praise. By keeping a close eye on important terms like the name of your hotel, the restaurant in your hotel, and even your concierge's name, you will stay one step ahead of the competition.

Important Tips With Hotel Social Media

Having instant access to network opportunities can turn out to be the nerve center of your business. Believe it or not, travel is one of the largest and one of the most profitable industries in the world, raking in close to $7 trillion every year. And many networks have made a worthy attempt in taking a big chunk of that money. Most travel network opportunities are a representation of a type of travel multi level program. However before you jump on the bandwagon, do your homework. Credibility and professionalism will be key components when dealing with companies providing this kind of unique opportunity.

Travel Network Opportunities

Discovering the inside scoop on why social media for hotels helps will give the guidance you need to build your online reputation in a positive light. A fantastic social media campaign will greatly increase the level of success you are able to achieve. Because travelers are turning to the internet nowadays to make their travel plans, ensuring that you have positive reviews from other guests is critical. You see, it is the reviews and the way you interact with your guests that plays a large role in their decision to book a room in your hotel. You have to go the extra mile to find out what past and current guests are saying about your hotel online.

Why Social Media For Hotels Helps

The internet generates people's attention on a larger scale. In the past two decades, the internet revolution has brought an evolution in every industry, its growth and the market value. Internet Marketing services like search engine optimization has changed the face of industries and their online promotions. Internet also offers social media networking for various industries and organizations.

Some Useful Tips to Initiate Hotel Internet Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World's Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

The Impact of Technology on Marketing

If you have been waiting for the right travel social media guide then you do not have to wait any longer. In fact, you can organize a successful trip using the travel social media guide in detail below. First things first, employ a combination of the top social networks in addition to popular media sharing sites. In no time flat, you can quickly and easily put social media to work for you while on vacation. Even better, you will be able to get real time information as well as find out about the best means of transportation, hotel accommodations, leisure activities, restaurants, safety and much, much more. If you are like most folks, you will find it easy to depend on the internet for planning just about every aspect of travels. Leave your guidebook at home and use social media to research your trip.

The Travel Social Media Guide

Someone very wise has said that the internet is the only god we can visibly have in our lives. Not trying to undermine faith in the superpower of god that millions believe in, it is not enough to say that the internet has changed and simplified our lives in a way people a couple of generations back could not have imagined. It has dramatically transformed the booming travel industry in a way that is generating a large amount of profit each passing year. Hospitality SEO firms for travel communication operate in this spectrum as well, taking maximum advantage of it. And as there are travel companies galore, hiring the right kind of hospitality SEO firm is essential for the would-be traveler to make a safe and satisfactory travel experience.

Hiring Hospitality SEO Firms

Internet is all about having unique and multiple entry points that will ultimately contribute to increasing your hotel room occupancy rate. Such is the power of Online Marketing, that it directs your hotel website to all "points of communication" with a growth of possible Internet travel bookers via channels like link creation, directory listings, online sponsorships and other Internet exposure improving initiatives.

When a potential guest log on to the internet to search for an accommodation, he finds a long list of accommodation providers in the city or country of his choice. How does he decide which hotel to select? Well, for a possible guest, hotel's website is the first impression a guest gets about the hotel. Thus it becomes important for all hoteliers to work on their hotel website and to promote it through digital marketing. Your website will click with the online visitors only if it is designed to work effortlessly with your overall hotel internet marketing.

Rely Upon Internet Marketing and Drive ROI for Your Hotel

You don't go travelling to a new land without a map to guide you, engage in battle without a good knowledge of your enemies or play a sport without practicing the plays and perfecting your skills. Of course you don't. Everyone knows knowledge is power.

Just like in the activities mentioned above, there are facts you must know to make money online and not knowing them could cost you a fortune.

So You Want to Make Money Online? 5 Facts You Must Know to Make Money Online

Staying focused with hotel online marketing involves a number of important factors. That said, a positive force in bringing about sharpened attention is planning and strategy. Any hotel chain who finds themselves getting dismal results with their social media promotions more than likely failed to designate a clear measure of success. Being able to differentiate is what keeps your hotel from becoming a type of price driven commodity. The key is knowing exactly what your market position is. If necessary hire hospitality SEO firm to help you clearly define and position yourself. In order to beat out the competition, you must provide product level customized messages instead focusing on price.

Staying Focused With Hotel Online Marketing

There are strategies and tactics that travel companies can deploy in order to boost bookings for their travel packages. Find out these 8 tips.

Travel companies also have one objective like other businesses which is to sell products and generate revenue. For travel businesses or tour agencies, reaching this goal is a total different issue. Travel companies can use different methods to increase bookings for their travel packages.

Explore and try out these 8 most effective methods introduced here to watch your reservation rates increase.

8 Tips to Boost Bookings for Your Travel Packages

There are various websites which offer great opportunities in traveling. Each and every person in this world loves to go for a holiday. It is very important to choose the right kind of place as your holiday destination. Before choosing your destination it is always very important to discuss it with your family.

When you log on to the internet and look for the travel companies you will get lots of websites. Adventure holiday marketing has become quite popular these days. Adventure travel is one of the websites which provides you proper information about the adventure travel suppliers.

Adventure Travel Destination Marketing


Lebanon's area is ranked 170th in the world (CIA, 2014). It is smaller than the size of Connecticut, one of the smallest states in in America. Moreover, Lebanon is one of the few democratic countries in the Middle East region. Regarding its economy, Lebanon is a free market economy and has a very long tradition of laissez-faire economics. In addition to its coastal location on the Eastern Mediterranean coast, Lebanon is considered as the central 'window' of the Middle East to Europe, North Africa, and the rest of the world. Because of this, its economy has gone through some very prosperous times and was even once called the 'Paris' of the Middle East before the nation's 15 year-long bloody civil war which ended in 1990.

The Impact of Social Media Marketing on Tourism

For a hotel with online or traditional media presence, visuals are an important tool to leave a first impression, form perception and maintain reputation. Still photographs are either disseminated through print or online media, such as website, social media platforms or blogs, etc. Difference between a great photo gallery and an average one can be detrimental to the bookings and reservation for any hotel business. Eloquently taken photos can offer the viewer a perfect preview of the property and showcase its true essence and quality. It is recommended that a hotel's website should have at least twelve high quality and expressive images that could potentially persuade online visitors into real life guests.

Importance of Great Hotel Photography

It is important that you choose the best digital marketing agency because they are necessary to help you get exposure and presence on the internet for your company. When choosing one you should try for one that is local and is based near where your business is located. By doing this you will save effort and time traveling to the marketing agency. It will also be easy to communicate quicker and easier instead of adding confusion to your instructions by using email or the phone. With the age of the internet, it is important that the digital marketing agency you choose is competent.

Choosing the Best Digital Marketing Agency

It seems as though nearly every restaurant owner is hoping to find out how to promote their off-line business on the web and are even more baffled when considering this whole "social media craze." Give consideration to social media's power on a worldwide range for a moment; this paradigm shift has nearly single-handedly facilitated two significant political power changes in Egypt and Tunisia. Knowing this, surely you can own social media's power for just a few dedicated consumers.

Restaurant Marketing Gone Wrong: Five Reasons Why Social Media Fails

When it comes to driving tons of targeted traffic to your website and building your network marketing business, video marketing is one of the most powerful and inexpensive weapons in your marketing arsenal. This is a free strategy - it doesn't cost you anything, yet you have the opportunity to make money and generate massive exposure for your business.

Have you ever spent "quality" time on YouTube clicking from video to video, just like me? Why not use this strategy to boost your networking business as well?

How to Use Video Marketing to Generate Massive Exposure for Your Business

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World's Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

The Impact of Technology on Marketing

Many business don't do the marketing the right way, especially when it comes to social media marketing. What you need to keep in mind is that your social media campaigns have to be effective and affordable. If done the right way, they can help you grow your business. Targeting the wrong audience is not a good idea. Let's talk about 5 do's of effective social marketing.

5 Do's of Social Media Marketing