Social Media Marketing For Dummies Video Training

Online Video Social Media Marketing Training Course
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  • Lectures 21
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2013 English

Course Description

Take a look at how you can achieve social media marketing success on this social media marketing training!

Your business needs a presence where your customers are. This 90 minute video training course takes you on a social media tour, showing you how to build your strategy, the best ways to market on Twitter and Facebook, how to measure your results, and what to do with the information. Along the way you’ll discover great opportunities for niche marketing, learn the dos and don'ts, and find out what you need to monitor consistently. You’ll see how your business can benefit!

Develop a plan and build a framework

Manage your social media schedule

Create memorable content

Use Twitter effectively

Assess minor social platforms

Analyze your data

Take this ultimate Social Media for Dummies course now and learn how to leverage social media.


What are the requirements?

  • Works with all Internet browsers, including Internet Explorer, Safari, Chrome, and Firefox

What am I going to get from this course?

  • Develop a plan and build a framework
  • Manage your social media schedule
  • Create memorable content
  • Use Twitter effectively
  • Assess minor social platforms
  • Analyze your data

Who is the target audience?

  • Beginner to intermediate social media marketers
  • Small Business Owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Building a Social Media Marketing Strategy

Ready to begin your entry into the world of social media marketing? Before you do, first learn about the pros and cons and then get going into this new marketing technique!


Don’t be fooled! You still need a social media strategic plan before you begin. Get started now on developing your company’s plan.


No matter who does the bulk of the work - your staff members, contractors, or a combination of the two - always monitor your program randomly but regularly. Keeping a schedule will help keep you on track!


You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.


Keeping search engines updated is valuable: Your site is not only more likely to appear in relevant search results, but its ranking will also improve from frequent updates.


Don’t just slap content together! Make sure that you are giving your audience what they want and get it noticed.

Section 2: Marketing on Facebook and Twitter
Twitter is about building relationships, getting to know people, and holding a conversation. Find out more of the advantages to marketing on Twitter.

Benefit from the way others are using Twitter and learn by their mistakes and triumphs.


Literally thousands of Twitter apps are available. Learn here which ones are best for your company to use.


Create your Facebook brand page today with these helpful tips and step-by-step instructions.


If you’re recognized for putting out shareable content, more people will follow and use your brand! Learn how to build your content strategy to captivate your fans.


Get to know your fans with Facebook Insights! From gender and demographics to ratings on your posts, this is a must-do!

Section 3: Jumping to Other Platforms

What is social media? Don’t jump on the bandwagon without understanding why you’re doing it. 


You may think that Facebook and Twitter are where you need to be, but Google+ has a lot to offer your business. Find out the benefits here.


Build your community and network through LinkedIn. Learn how to connect your company with potential partners and advocates on LinkedIn.


Even the smallest social network sites can be valuable if they have your target market. Find out some of the smaller social platforms and see if your business can benefit.

Section 4: Analyzing Your Data

Regardless of how you go about the measurement process, you must define success before you begin. Start your planning here with these helpful instructions to get you going.


Make sure that you are sharing the right content by measuring your efforts with Google Analytics or another package.


Running into social media marketing problems?  First diagnose the real issues and learn how to fix them quickly to get you back on the right track.

Section 5: The Part of Tens

It’s easy to do! Here are the 10 essential steps to pulling together your social media marketing plan.

Section 6: Bonus - Sample Chapter from Social Media Marketing For Dummies All-in-One
7 pages

In This Chapter of Social Media Marketing All-In-One For Dummies:  

Understanding Facebook’s EdgeRank

Timing your updates

Finding out about consumers on Facebook

Mixing up your content

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Instructor Biography

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Wiley is a global provider of content and content-enabled workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications; and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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The Future of Social Media Marketing