Buying for a Team? Gift This Course
Wishlisted Wishlist

Please confirm that you want to add Social Media Marketing For Dummies Video Training to your Wishlist.

Add to Wishlist

Social Media Marketing For Dummies Video Training

Online Video Social Media Marketing Training Course
3.5 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
549 students enrolled
Last updated 2/2013
$10 $20 50% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Develop a plan and build a framework
Manage your social media schedule
Create memorable content
Use Twitter effectively
Assess minor social platforms
Analyze your data
View Curriculum
  • Works with all Internet browsers, including Internet Explorer, Safari, Chrome, and Firefox

Take a look at how you can achieve social media marketing success on this social media marketing training!

Your business needs a presence where your customers are. This 90 minute video training course takes you on a social media tour, showing you how to build your strategy, the best ways to market on Twitter and Facebook, how to measure your results, and what to do with the information. Along the way you’ll discover great opportunities for niche marketing, learn the dos and don'ts, and find out what you need to monitor consistently. You’ll see how your business can benefit!

Develop a plan and build a framework

Manage your social media schedule

Create memorable content

Use Twitter effectively

Assess minor social platforms

Analyze your data

Take this ultimate Social Media for Dummies course now and learn how to leverage social media.


Who is the target audience?
  • Beginner to intermediate social media marketers
  • Small Business Owners
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 01:36:23
Building a Social Media Marketing Strategy
6 Lectures 24:07

Ready to begin your entry into the world of social media marketing? Before you do, first learn about the pros and cons and then get going into this new marketing technique!

Preview 04:35

Don’t be fooled! You still need a social media strategic plan before you begin. Get started now on developing your company’s plan.

Preview 03:40

No matter who does the bulk of the work - your staff members, contractors, or a combination of the two - always monitor your program randomly but regularly. Keeping a schedule will help keep you on track!

Preview 04:50

You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.

Building a Social Media Toolbox

Keeping search engines updated is valuable: Your site is not only more likely to appear in relevant search results, but its ranking will also improve from frequent updates.

RSS Feeds and Pinging

Don’t just slap content together! Make sure that you are giving your audience what they want and get it noticed.

Creating Content and Getting it Noticed
Marketing on Facebook and Twitter
6 Lectures 24:52
Twitter is about building relationships, getting to know people, and holding a conversation. Find out more of the advantages to marketing on Twitter.
The Advantages of Twitter

Benefit from the way others are using Twitter and learn by their mistakes and triumphs.

Do’s & Don’ts of Marketing on Twitter

Literally thousands of Twitter apps are available. Learn here which ones are best for your company to use.

Using a Twitter Application

Create your Facebook brand page today with these helpful tips and step-by-step instructions.

Building A Facebook Brand Page

If you’re recognized for putting out shareable content, more people will follow and use your brand! Learn how to build your content strategy to captivate your fans.

Building A Facebook Content Strategy

Get to know your fans with Facebook Insights! From gender and demographics to ratings on your posts, this is a must-do!

Getting the Scoop on Your Fans with Facebook Insights
Jumping to Other Platforms
4 Lectures 18:25

What is social media? Don’t jump on the bandwagon without understanding why you’re doing it. 

Defining Social Media

You may think that Facebook and Twitter are where you need to be, but Google+ has a lot to offer your business. Find out the benefits here.

The Benefits of Google+

Build your community and network through LinkedIn. Learn how to connect your company with potential partners and advocates on LinkedIn.

Connecting with LinkedIn

Even the smallest social network sites can be valuable if they have your target market. Find out some of the smaller social platforms and see if your business can benefit.

Assessing Minor Social Platforms
Analyzing Your Data
3 Lectures 16:31

Regardless of how you go about the measurement process, you must define success before you begin. Start your planning here with these helpful instructions to get you going.

Planning a Measurement Strategy

Make sure that you are sharing the right content by measuring your efforts with Google Analytics or another package.

Analyzing Content-Sharing Metrics

Running into social media marketing problems?  First diagnose the real issues and learn how to fix them quickly to get you back on the right track.

Diagnosing and Fixing Social Media Marketing Problems
The Part of Tens
1 Lecture 05:28

It’s easy to do! Here are the 10 essential steps to pulling together your social media marketing plan.

Ten Steps in a Social Media Marketing Plan
Bonus - Sample Chapter from Social Media Marketing For Dummies All-in-One
1 Lecture 00:00

In This Chapter of Social Media Marketing All-In-One For Dummies:  

Understanding Facebook’s EdgeRank

Timing your updates

Finding out about consumers on Facebook

Mixing up your content

Finding The Facebook Sweet Spot
7 pages
About the Instructor
4.3 Average rating
843 Reviews
27,396 Students
35 Courses

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Wiley is a global provider of content and content-enabled workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications; and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

Report Abuse