Social Media Marketing For Dummies Video Training

Online Video Social Media Marketing Training Course

Created byJohn Wiley & Sons

Last updated 5/2013

English

What you'll learn

Develop a plan and build a framework
Manage your social media schedule
Create memorable content
Use Twitter effectively
Assess minor social platforms
Analyze your data

Course content

6 sections • 21 lectures • 1h 29m total length

The Pros & Cons of Social Media Marketing 4:35
Ready to begin your entry into the world of social media marketing? Before you do, first learn about the pros and cons and then get going into this new marketing technique!
Developing a Social Media Marketing Plan 3:40
Don’t be fooled! You still need a social media strategic plan before you begin. Get started now on developing your company’s plan.
Managing Your Social Media Schedule 4:50
No matter who does the bulk of the work - your staff members, contractors, or a combination of the two - always monitor your program randomly but regularly. Keeping a schedule will help keep you on track!
Building a Social Media Toolbox 2:11
You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.
RSS Feeds and Pinging4:06
Keeping search engines updated is valuable: Your site is not only more likely to appear in relevant search results, but its ranking will also improve from frequent updates.
Creating Content and Getting it Noticed 4:45
Don’t just slap content together! Make sure that you are giving your audience what they want and get it noticed.

The Advantages of Twitter 5:32
Twitter is about building relationships, getting to know people, and holding a conversation. Find out more of the advantages to marketing on Twitter.
Do’s & Don’ts of Marketing on Twitter 3:57
Benefit from the way others are using Twitter and learn by their mistakes and triumphs.
Using a Twitter Application2:38
Literally thousands of Twitter apps are available. Learn here which ones are best for your company to use.
Building A Facebook Brand Page5:21
Create your Facebook brand page today with these helpful tips and step-by-step instructions.
Building A Facebook Content Strategy 2:45
If you’re recognized for putting out shareable content, more people will follow and use your brand! Learn how to build your content strategy to captivate your fans.
Getting the Scoop on Your Fans with Facebook Insights4:39
Get to know your fans with Facebook Insights! From gender and demographics to ratings on your posts, this is a must-do!

Defining Social Media 4:29
What is social media? Don’t jump on the bandwagon without understanding why you’re doing it.
The Benefits of Google+ 5:11
You may think that Facebook and Twitter are where you need to be, but Google+ has a lot to offer your business. Find out the benefits here.
Connecting with LinkedIn 4:48
Build your community and network through LinkedIn. Learn how to connect your company with potential partners and advocates on LinkedIn.
Assessing Minor Social Platforms 3:57
Even the smallest social network sites can be valuable if they have your target market. Find out some of the smaller social platforms and see if your business can benefit.

Planning a Measurement Strategy6:16
Regardless of how you go about the measurement process, you must define success before you begin. Start your planning here with these helpful instructions to get you going.
Analyzing Content-Sharing Metrics 5:02
Make sure that you are sharing the right content by measuring your efforts with Google Analytics or another package.
Diagnosing and Fixing Social Media Marketing Problems 5:13
Running into social media marketing problems? First diagnose the real issues and learn how to fix them quickly to get you back on the right track.

Requirements

Works with all Internet browsers, including Internet Explorer, Safari, Chrome, and Firefox

Description

Take a look at how you can achieve social media marketing success on this social media marketing training!

Your business needs a presence where your customers are. This 90 minute video training course takes you on a social media tour, showing you how to build your strategy, the best ways to market on Twitter and Facebook, how to measure your results, and what to do with the information. Along the way you’ll discover great opportunities for niche marketing, learn the dos and don'ts, and find out what you need to monitor consistently. You’ll see how your business can benefit!

Develop a plan and build a framework

Manage your social media schedule

Create memorable content

Use Twitter effectively

Assess minor social platforms

Analyze your data

Take this ultimate Social Media for Dummies course now and learn how to leverage social media.

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Who this course is for:

Beginner to intermediate social media marketers
Small Business Owners

Social Media Marketing For Dummies Video Training

What you'll learn

Explore related topics

Course content

Building a Social Media Marketing Strategy6 lectures • 24min

Marketing on Facebook and Twitter6 lectures • 25min

Jumping to Other Platforms4 lectures • 18min

Analyzing Your Data3 lectures • 17min

The Part of Tens1 lecture • 5min

Bonus - Sample Chapter from Social Media Marketing For Dummies All-in-One1 lecture • 7min

Requirements

Description

Who this course is for: