Social Media Marketing for Creative Entrepreneurs
4.4 (28 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
152 students enrolled

Social Media Marketing for Creative Entrepreneurs

An in-depth and practical breakdown of the most useful social media practices for marketing your business.
4.4 (28 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
152 students enrolled
Created by Jenna Martin
Last updated 7/2018
English
English [Auto-generated]
Price: $49.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 8 articles
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn practical methods of online marketing, applicable to any social media platform.
  • Learn to how to successfully cross-promote between various platforms.

  • Understand how to use Facebook, Instagram, Twitter and Pinterest algorithms to their advantage.

  • Create a successful marketing campaign on Facebook, Instagram, Twitter or Pinterest
Requirements
  • As long as you have the internet, you're good to go! However, it might be helpful to create a few social media accounts so you can follow along, such as a Facebook business page, or an Instagram, Twitter or Pinterest account.
Description

*Updated July 2018*

This course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media.

First I'll give you a baseline understand of the most effective social media practices that are applicable on any platform. I'll cover:

  • Psychological aspects of social media (Exactly what is it that makes people buy what you're selling?)
  • Creating a relatable and well-defined brand image and using that to reach your ideal target audience
  • 10 Best Social Media Practices (These are tried and true industry tips)
  • Scheduling, automation and saving your sanity

Then we'll go further in-depth into:

  1. Facebook
    • Understanding Algorithms
    • Decoding Facebook Insights
    • Tips for Effective Running Effective Ad Campaigns
    • Methods for Increasing Quality Interaction on Facebook Posts
  2. Instagram
    • Understanding Instagram
    • Driving Traffic with Hashtags, Photo Tags and GeoTags
    • Creating Free User Generated Content
    • Feed Consistency
  3. Pinterest
    • Understanding Pinterest
    • Backlinking Pins (Real Time Demo)
    • Creating The Perfect Pinterest Photo
    • 7 Most Effective Techniques for Guaranteed Repins
  4. Twitter
    • Understanding Twitter & It's Uses


What are the requirements?

No requirements! Though it may be helpful to have a Facebook business page, or an Instagram, Twitter or Pinterest account before beginning if you'd like to follow along.

How long will the course take to complete?

The course should take about 2 hours to complete.

What kind of materials are included?

Each section includes live demos of step by step marketing techniques, as well as separate worksheets that allow you to directly apply these techniques to your own business and brand.

Why take this course?

The most successful businesses adapt with the changing times, and at this moment in time, there is no such thing as a comprehensive marketing strategy that doesn't include a strong social media presence. I'll show you how to turn followers into advocates and promoters of your brand.

Who this course is for:
  • This course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media.
  • Individuals that are photographers, artists, musicians, designers, writers, realtors, florists, event planners and any other form of small business owner will benefit from this course.
  • No previous social media or marketing experience is needed.
Course content
Expand all 42 lectures 01:16:28
+ Welcome!
1 lecture 00:26

I'm so glad you're here! Let's learn some social media marketing! :)

Preview 00:26
+ Brand & Audience Definition
5 lectures 07:28
Homework!
01:10
Defining Your Audience
04:05
Brand Definition Worksheet
00:01
Audience Definition Worksheet
00:01
+ 10 Best Social Media Practices
11 lectures 16:25
Best Practice #1
03:20
Best Practice #2
01:26
Best Practice #3
03:05
Best Practice #4
01:28
Best Practice #5
01:28
Best Practice #6
02:08
Best Practice #7
00:39
Best Practice #8
00:43
Best Practice #9
01:19
Best Practice #10
00:48
Top 10 Worksheet
00:01
+ Rules for Social Media Platforms
4 lectures 03:24
The Importance of Photos
01:06
Creating The Perfect Username
00:47
Cross-Promotion
01:30
Platforms & Cross-Promotion Worksheet
00:01
+ Facebook
5 lectures 14:42
Facebook Algorithms Explained
02:46
Understanding Facebook Insights (Demo)
07:07

Essential steps to making sure your Facebook ads get the most bang for your buck. 

Creating an Effective Facebook Ad Campaign
02:32

We take a standard facebook post and go through a step-by-step method of tweaking it to ensure it gets the most interaction possible. 

Tricks for Increasing Interaction on Facebook Posts
02:16
Facebook Ad Campaign Worksheet
00:01
+ Instagram
5 lectures 09:28
Understanding Instagram
02:27

Let's talk about using hashtags, photo tags, and geotags. I'll also cover how to find which tags you should use on your own photos and a nifty trick for not losing all your time to tagging. 

Driving Traffic with Hashtags, Photo Tags and Geotags
04:27
User-Generated Content
01:45
Feed Consistency
00:48
Instagram Worksheet
00:01
+ Pinterest
5 lectures 08:13
Understanding Pinterest
01:36
Backlinking Your Content (With Demo)
01:31
Creating The Perfect Pinterest Photo
01:06
7 Most Frequently Pinned Posts
03:59
Pinterest Worksheet
00:01
+ Twitter
2 lectures 02:49
Understanding Twitter and It's Uses
02:48
Twitter Worksheet
00:01
+ Automation & Keeping Your Sanity
1 lecture 05:01
How to Add Social Media to Your Existing Marketing Campaign
05:01