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This course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media.
First I'll give you a baseline understand of the most effective social media practices that are applicable on any platform. I'll cover:
Then we'll go further in-depth into:
What are the requirements?
No requirements! Though it may be helpful to have a Facebook business page, or an Instagram, Twitter or Pinterest account before beginning if you'd like to follow along.
How long will the course take to complete?
The course should take about 2 hours to complete.
What kind of materials are included?
Each section includes live demos of step by step marketing techniques, as well as separate worksheets that allow you to directly apply these techniques to your own business and brand.
Why take this course?
The most successful businesses adapt with the changing times, and at this moment in time, there is no such thing as a comprehensive marketing strategy that doesn't include a strong social media presence. I'll show you how to turn followers into advocates and promoters of your brand.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome!|
I'm so glad you're here! Let's learn some social media marketing! :)
|Section 2: What is social media and why is it important?|
What is Social Media?Preview
How Does Social Media Influence Your Business?Preview
|Section 3: Brand & Audience Definition|
Defining Your BrandPreview
Defining Your Audience
Brand Definition Worksheet
Audience Definition Worksheet
|Section 4: 10 Best Social Media Practices|
Best Practice #1
Best Practice #2
Best Practice #3
Best Practice #4
Best Practice #5
Best Practice #6
Best Practice #7
Best Practice #8
Best Practice #9
Best Practice #10
Top 10 Worksheet
|Section 5: Rules for Social Media Platforms|
The Importance of Photos
Creating The Perfect Username
Platforms & Cross-Promotion Worksheet
|Section 6: Facebook|
Facebook Algorithms Explained
Understanding Facebook Insights (Demo)
Creating an Effective Facebook Ad Campaign
Creating A Facebook Ad (Demo)
Tricks for Increasing Interaction on Facebook Posts
Facebook Ad Campaign Worksheet
|Section 7: Instagram|
Running Contests (With Demo)
|Section 8: Pinterest|
Backlinking Your Content (With Demo)
Creating The Perfect Pinterest Photo
7 Most Frequently Pinned Posts
|Section 9: Twitter|
Understanding Twitter and It's Uses
|Section 10: Automation & Keeping Your Sanity|
How to Add Social Media to Your Existing Marketing Campaign
|Section 11: Thank You!|
Jenna is a fine art and underwater photographer based out of Billings, Montana where she lives with her husband Chris and their small animal farm. After acquiring her Master's in Psychiatric Rehabilitation, she made a drastic career change into the field of photography where she has been producing surreal images ever since. She is now internationally published, with work also appearing in various art galleries throughout the country. She also teaches a variety of courses related to photography and marketing. When she's not taking pictures, she's usually taking in stray animals and participating in general, all-around rule breaking.