Social Media Marketing for Creative Entrepreneurs

An in-depth and practical breakdown of the most useful social media practices for marketing your business.
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  • Lectures 43
  • Contents Video: 1.5 hours
    Other: 0 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

This course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media.

First I'll give you a baseline understand of the most effective social media practices that are applicable on any platform. I'll cover:

  • Psychological aspects of social media (Exactly what is it that makes people buy what you're selling?)
  • Creating a relatable and well-defined brand image and using that to reach your ideal target audience
  • 10 Best Social Media Practices (These are tried and true industry tips)
  • Scheduling, automation and saving your sanity

Then we'll go further in-depth into:

  1. Facebook
    • Understanding Algorithms
    • Decoding Facebook Insights
    • Creating an Effective Ad Campaign (Including Real Time Demo)
    • Tips for Increasing Interaction on Facebook Posts
  2. Instagram
    • Understanding Instagram
    • Running Instagram Contests
    • Creating Free User Generated Content
    • Feed Consistency
  3. Pinterest
    • Understanding Pinterest
    • Backlinking Pins (Real Time Demo)
    • Creating The Perfect Pinterest Photo
    • 7 Most Effective Techniques for Guaranteed Repins
  4. Twitter
    • Understanding Twitter & It's Uses

What are the requirements?

No requirements! Though it may be helpful to have a Facebook business page, or an Instagram, Twitter or Pinterest account before beginning if you'd like to follow along.

How long will the course take to complete?

The course should take about 2 hours to complete.

What kind of materials are included?

Each section includes live demos of step by step marketing techniques, as well as separate worksheets that allow you to directly apply these techniques to your own business and brand.

Why take this course?

The most successful businesses adapt with the changing times, and at this moment in time, there is no such thing as a comprehensive marketing strategy that doesn't include a strong social media presence. I'll show you how to turn followers into advocates and promoters of your brand.

What are the requirements?

  • As long as you have the internet, you're good to go! However, it might be helpful to create a few social media accounts so you can follow along, such as a Facebook business page, or an Instagram, Twitter or Pinterest account.

What am I going to get from this course?

  • Learn practical methods of online marketing, applicable to any social media platform.
  • Learn to how to successfully cross-promote between various platforms.
  • Understand how to use Facebook, Instagram, Twitter and Pinterest algorithms to their advantage.
  • Create a successful marketing campaign on Facebook, Instagram, Twitter or Pinterest

What is the target audience?

  • This course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media.
  • Individuals that are photographers, artists, musicians, designers, writers, realtors, florists, event planners and any other form of small business owner will benefit from this course.
  • No previous social media or marketing experience is needed.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome!
00:26

I'm so glad you're here! Let's learn some social media marketing! :)

Section 2: What is social media and why is it important?
What is Social Media?
Preview
03:57
How Does Social Media Influence Your Business?
Preview
03:50
Section 3: Brand & Audience Definition
Defining Your Brand
Preview
02:11
Homework!
01:10
Defining Your Audience
04:05
Brand Definition Worksheet
Article
Audience Definition Worksheet
Article
Section 4: 10 Best Social Media Practices
Best Practice #1
03:20
Best Practice #2
01:26
Best Practice #3
03:05
Best Practice #4
01:28
Best Practice #5
01:28
Best Practice #6
02:08
Best Practice #7
00:39
Best Practice #8
00:43
Best Practice #9
01:19
Best Practice #10
00:48
Top 10 Worksheet
Article
Section 5: Rules for Social Media Platforms
The Importance of Photos
01:06
Creating The Perfect Username
00:47
Cross-Promotion
01:30
Platforms & Cross-Promotion Worksheet
Article
Section 6: Facebook
Facebook Algorithms Explained
02:03
Understanding Facebook Insights (Demo)
07:07
Creating an Effective Facebook Ad Campaign
04:35
Creating A Facebook Ad (Demo)
14:17
Tricks for Increasing Interaction on Facebook Posts
01:54
Facebook Ad Campaign Worksheet
Article
Section 7: Instagram
Understanding Instagram
03:28
Running Contests (With Demo)
01:28
User-Generated Content
01:45
Feed Consistency
00:48
Instagram Worksheet
Article
Section 8: Pinterest
Understanding Pinterest
01:36
Backlinking Your Content (With Demo)
01:31
Creating The Perfect Pinterest Photo
01:06
7 Most Frequently Pinned Posts
03:59
Pinterest Worksheet
Article
Section 9: Twitter
Understanding Twitter and It's Uses
02:48
Twitter Worksheet
Article
Section 10: Automation & Keeping Your Sanity
How to Add Social Media to Your Existing Marketing Campaign
05:01
Section 11: Thank You!
Thank You!
00:51

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Instructor Biography

Jenna Martin, Photographer/Instructor

Jenna is a fine art and underwater photographer based out of Billings, Montana where she lives with her husband Chris and their small animal farm. After acquiring her Master's in Psychiatric Rehabilitation, she made a drastic career change into the field of photography where she has been producing surreal images ever since. She is now internationally published, with work also appearing in various art galleries throughout the country. She also teaches a variety of courses related to photography and marketing. When she's not taking pictures, she's usually taking in stray animals and participating in general, all-around rule breaking.

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