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In this course you will learn the essentials of social media marketing for entrepreneurs and small business. By the end of this course you will choose one social media platform to go "all-in" on.
As an expert Marketing Consultant, I see my clients have success on social media when they choose one platform to be the best at. Don't spread yourself too thin on 5 different accounts!
Master the basics of Social Media Marketing For Business:
Real Life Examples of Social Media For Small Business
Look folks, the vast majority of social media marketing advice online is geared for big business. You'll see examples with large companies like Oreo, Taco Bell, and Mountain Dew.
Those examples don't help you learn! Big businesses have social media teams, production teams, and animation teams. You don’t!
**All our examples focus on what an entrepreneur and small business can do to see results.**
Course Content: Learn what will get you the best ROTI (Return on Time Investment)
The course is structured by social media platform. We'll do a deep dive on 4 of the accounts I see business owners use the most for success. They are Facebook, LinkedIn YouTube, Instagram.
**On these 4 platforms we'll use a fictitious business to show you how to set up accounts from scratch and make your first post. You won't get this anywhere else folks! Awesomeness!
We’ll also discuss:
The other 4 social media accounts are Twitter, Pinterest, Snapchat, and Google+. For these platforms we'll discuss:
These platform's aren’t discussed as in depth because they are more niche. The vast majority of entrepreneurs and small business owners won't be using these platforms to start and grow their social media presence and business.
Keep this in mind:
**You can finish this course in an afternoon**. Or break up the course into daily, less than 10 minute videos!
Now, to take your social media marketing knowledge to the next level, all you need to do is:
Click the green button above called "Take This Course". If you're new to Udemy, fill out your information. Then, BOOM, you're in!
My friend...I will see you in the course :)
- Blake Stockton
Two trends in social media marketing that are affecting business owners the most.
Three fundamentals for success that work across all social media platforms.
Two things I want you to consider when going through this course.
The top 4 reasons to make Facebook as your social media platform of choice. We discuss Facebook advertising, video, and overall online presence.
Learn about common Facebook Terms and how it affects your business page. Likes and comments and shares, oh my! Also, boosts and "pin to the top".
Step-by-step screen share that holds your hand through the process of creating a FB Business Page. Get introduced to our fictional company Hang Ten Surf Shop!
Learn how to post on Facebook. And most importantly the different types of content, including text, pictures, videos, slideshows (new feature!), canvas, offers, milestones, and notes!
5 Best Practices to take your Facebook game to the next level. We talk promotion, engagement, going native, and getting social!
4 reasons to choose YouTube as your social media platform of choice. We talk building trust, embedding videos, getting videos ranked on Google, and local SEO with an example!
What in the world is an Annotation, a Youtube Card, and an Enhancement? Find out in the video and how it affects your video marketing!
How-to set up and optimize your YouTube Channel. Learn about Channel Art, Channel Layout, and why YouTube connects with Google+
Learn how to upload a video to YouTube. We walk through video settings, local SEO, and your video's basic info with our video example. Surf's up!
4 Youtube Best Practices for The Busy Entrepreneur. Lot's of Search Engine Optimization discussion in this video. Learn about optimizing your video title, your description, and should you have ads on your video?
Are you in B2B? Or have a profession based business? You won't want to miss this video! We discuss LinkedIn search with an example and marketing yourself as an authority.
In this video, learn the #1 thing you need to rank higher in Google and how LinkedIn plays a part in that. Discover the content distribution potential with LinkedIn's Pulse.
Learn about Connections, Recommendations, and Endorsements. Also, what in the world is a LinkedIn SlideShare?
We give an "over the shoulder" look and review a well optimized LinkedIn Personal Page.
Optimize your personal LI profile. Don't only use text...ew. Make it visual! We will give you an example.
Don't forget about your LinkedIn company page. Get an "over the shoulder" review of a well optimized company page.
Learn about content that performs well on LinkedIn by reviewing my personal LinkedIn Newsfeed.
Instragram For Business is a powerful new feature. Learn more about the business friendly features in this video. Also, see examples of Instragram's visual language.
Learn about geotags, captions, filters, and the new Story feature. Stuffed with examples.
We do a screenshare with our phone (very cool!) to show you exactly how to set up and optimize your new Instagram account.
We walk you step-by-step how to make you first post on Instragram. Learn about the unique features within this social media platform.
We study successful Instragram accounts to see what they did (and currently do) to grow their account followers. We discuss hashtags, value in captions, and getting social!
Quick overview of this section and why we shortened Twitter, Pinterest, Snapchat, and Google+'s videos.
Why Twitter and Best Practices. We discuss Twitter search, networking potential, social leaders, and Twitter's unique language.
Why Pinterest and Best Practices. We discuss DIY Buyable Pins, Pinterest browser add-on, board categorization with several examples.
The latest social media platform. Not many small business friendly features yet, but may be perfect for your business if you're going for the under 35 demographic. We discuss Snaps, Stories, and small business best practices with examples.
Learn about Google+'s SEO potential, it's integration with Google My Business (which, as a business owner, you definitely need to be on), and several examples to learn even more!
A quick walk-through of the 1-Page SMM Plan. Now that you have learned a ton, let's take massive action!
Learn about why Facebook is pushing Live video so heavily.
How to prep for a rockstar Facebook Live video!
General tips and technology recommendations to make an awesome looking video.
I screenshare from my phone to show you how to stream you first FB Live video.
Blake is a Marketing Consultant specializing in online topics. He has consulted with hundred of business owners on topics like social media, SEO, creating a website, online paid advertising, e-commerce, content marketing, blogging, email marketing, overall online presence, online lead generation and analytics.
His experience in these areas comes from being an online entrepreneur himself. His business Youth-Basketball-Camps(dot)com helps parents and players connect with basketball camps all over the world. Using SEO and organic traffic, Youth-Basketball-Camps(dot)com has over 2.5 million page views.
As a freelance digital consultant Blake helped an e-commerce company 4x their online sales in less than 3 months. This was done through a custom marketing mix placing the business in front of their ideal customers online.
Blake also is an avid reader and researcher, constantly staying up to date with the latest in digital marketing, social media and SEO.
Blake's passion is helping business owners learn about digital marketing and using that knowledge to not waste their time and grow their business.