Social Media Marketing for Business, Startups & Specialists

The complete course – social media, content, newsletter & blogging.
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  • Lectures 102
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

The Complete Course – social media, content, newsletter & blogging. From total beginner to Social Media Ninja.

Everything from Facebook, Twitter and Foursquere to social media managment, blogging and newsletter (e-mail marketing).

With this video course you will see how to squeeze more from social media!

  • You will learn how to act at once on multiple social media platforms, blogging and newsletter.
  • You will learn how to stay on top in social media.
  • You will learn how to use social media managment & automation.

How to stay on top in social media?

This course is compendium of knowledge about social media marketing. I want to show you how to market in social media.

After this course you will be well-equipped to do marketing at any social media website. You can be on top in: Facebook, Twitter, Google+, Pinterest or a platform that has not yet been put on the web.


How to use social media automation?

Using social media is free. Is it really?

Partially it's true, you don't have to pay anything for setting up a Facebook fanpage, a YouTube channel or Pinterest, Foursquare, LinkedIn.

But to say social media are cost-free is only true if your time is free as well.

What this is about is not simply being on Facebook, it's about a strategy for a social media presence. It takes time. I want to show in this course how to plan and go through with your presence strategy using tools that can help you squeeze more from social media and save your time.

If your time is free, you can do this manually. You can grab a mug of coffee, open your Facebook page, answer comments and think about what you'll post next. But if you have errands to run and business to do, wait for the tools I'm going to show you.


What does this course give you?

  • Learn how to market in social media: especially Facebook and Twitter.
  • How to build audience in social media and engage them?
  • Strategy & communication in social media – tips&tools.
  • Facebook – successful fanpage, admin panel, apps, offer and contest.
  • Twitter – success within a 140-character tweet.
  • Foursquere – idea for marketing of places.
  • Content - how to create good content on blog, Twitter or Facebook to get the best engagement.
  • Get better at blogging – create good post, improve your authority and find great traffic sourece.
  • Power of newsletters – idea & tips.
  • Media Monitoring - be prepared to respond to customers and react to a crisis in social media
  • Social Media Managment - how to optimize and do stuff as efficiently as possible.
  • Save your time – Social Media Automation – tools & tips.
In this 89 part social media course you will learn how to use Social Media Marketing in effectively and smart way.

What are the requirements?

  • All you need you will learn from the course

What am I going to get from this course?

  • Discover what is the best way to success on social media
  • Grow your business using social media
  • Understand how to do marketing at Facebook, Twitter, Foursquare and other platforms
  • How to build Influence in a social media
  • Learn how to act at once on multiple social media platforms, blogging and newsletter.
  • Get better at blogging
  • Create good content to get the best engagement.
  • Power of newsletters – idea & tips
  • Build audience in social media and engage your customers.
  • How to respond to customers and react to a crisis in social media.
  • See how to use social media automation & management tools.

Who is the target audience?

  • Advertising & Marketing Professionals
  • PR professionals & HR people
  • Salespeople and Business Development Professionals
  • Startups
  • Business owners, small businesses
  • Entrepreneurs and CXOs
  • Customer services teams
  • Experts, coaches
  • Brand managers and product managers
  • Bloggers, writers, authors
  • Those interested in a social media education

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: How you can make use of social media mechanisms.
Social media – how they work?
Communication in social media.
The concept of networking and relationships in social media.
How you can make use of social media mechanisms - additional notes
17 pages
Section 3: How to market in social media.
The problems in social media.
Do you need Linkedin?
The silliest thing you can do on Facebook.
Marketing on Foursquare.
How do you market on Twitter?
How to market in social media -additional notes
15 pages
Section 4: Maintaining relationships in social media.
Make sure you don’t get confused.
Your social graph.
Excercise for you.
Great tool for maintaining meaningful relationships.
The factors in social media that are crucial for marketing.
Maintaining relationships in social media - additional notes
17 pages
Section 5: Influence in social media.
Influence in social media.
How can you counteract the side-effects of clustering?
How to build authority in a social media context?
Why Facebook is so important?
Influence in social media - additional notes.
9 pages
Section 6: The attention economy.
How do you operate inside the attention economy?
Filtering information.
A social news sites.
The most important thing on Twitter.
The attention economy - additional notes
6 pages
Section 7: Successful fanpage on Facebook.
How to engage your fanpage audience?
How to run a successful fanpage?
Successful fanpage on Facebook - additional notes
5 pages
Section 8: Rules in social media.
How do you do a campaign in social media?
How should you trouble-shoot PR problems on social media websites?
Case study - a crisis in social media.
What people want from fanpage?
Section 9: Social Media Myths.
Social Media Myth #1
Social Media Myth #2
Rules in social media - additional notes
16 pages
Section 10: Media monitoring of your brand in the Internet.
Free tool for media monitoring.
Media monitoring – how it works.
Free monitoring – worhshop.
Good & weak points.
Media monitoring - additional notes
2 pages
Section 11: How to blogging successfully.
Why a blog if you are already running a Facebook fan page.
Important thing in your social media strategy.
How to run a blog successfully
How to write a good content.
Section 12: How to create a good content.
A valuable news source.
The content you share.
Good content on Twitter or Facebook.
Problems with content on Facebook.
When to post your content to get the best engagement.
How to create a good content - additional notes
2 pages
Section 13: Social media automation.
Social media automation - how does it work?
Social media automation - tool.
Social media automation - additional notes.
2 pages
Section 14: Way to optimize your social media.
How to run good Fanpage and save your time.
How to optimize and do stuff as efficiently as possible.
Section 15: Blogging – tools, analytics, traffic source.
Set up your own blog.
This tool you will need if you’re running social media profiles.
Blogging - the most importnant thing.
Great traffic sourece for blog.
Get better at blogging.
Blogging - additional notes.
2 pages
Section 16: Facebook – fanpage and consumers engagement.
Get the how-to on getting your consumers engagement.
How do you set up a Facebook fanpage.
Facebook - statistics.
Fanpage - admin panel.
Section 17: Facebook admin panel & apps.
Admin panel on Facebook.
Conect your fanpage to Twitter.
Facebook apps
A fantastic way of building audience.
Section 18: A great ways of engaging users and getting a bigger audience.
Contest on Facebook.
Creating a contest.
Example how to engaging users
Creat great offers.
Section 19: Twitter – success within a 140-character tweet.
Twitter - how it works, what it is like and how you should use it.
Tweets and hastags.
What can you use Twitter for in your marketing.
What other goals can you harness Twitter for?
Twitter’s golden rule.
Twitter - additional notes.
2 pages

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Instructor Biography

Infolia Business Academy, Let your business cross the limits.

Running own business is not easy - we know it. Many people want to "write their own story" - it's not worth it. Instead of wasting money for trying - avoid common mistakes and learn best practices in marketing from Infolia Business Academy experts.

Simply: let your business cross the limits.

We expertise in gamification, copywriting, marketing and using social media in business purposes. With the group of experts who used to work for the biggest companies like Intel, Bayer or PwC we have created stunning courses recorded in professional studio.

From 2011 we helped more than a five thousand people by sharing our knowledge. Our trainings are narrated by english native speakers to provide best quality of videos for international audience.

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