Social Media Marketing Bootcamp

Learn to use social media to best effect to promote your small business and gain new clients.
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  • Lectures 46
  • Length 7.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Student Review:

“Everything you've put together is so tight, understandable and logical. Very practical and easy to apply. I have to say bravo to you at this point for such a reasonable cost and one of the very few people I know who will give this information out. You definitely have a talent and gift in training! Thank you so much for this course to open my understanding"

Are you tired of spending time on social media and yet never seeing the results you want?

Then I have a solution for you which takes you from establishing yourself on the platforms through to more advanced techniques for growing your following.

Why a Bootcamp?

I named this course a bootcamp because, just like a fitness bootcamp, its aim is to get you results in the shortest time possible. The course is all about taking practical steps that lead to the outcome you need for your business. Namely, more traffic and greater potential to increase your sales. Just like a fitness trainer I am there to coach and motivate you - I'm in the discussion area every day to help you and to answer all your questions.

What Will The Social Media Marketing Bootcamp Cover?

  • Mindset and Approach - discover who your ideal clients are and how to market directly to them. Without knowing these vital steps, your social media efforts can go to waste.
  • Branding - How to brand your business with social media marketing. Branding is more than just your logo it's all the reasons people want to buy from you - it's about building trust and loyalty.
  • Content - How to write social content that will boost reader sharing and engagement to improve your popularity and search engine ranking.
  • Visual Appeal - How to create attractive, shareable images using super easy and free software which will help spread the word about your business almost effortlessly.
  • Tips and Tricks - Easily learn the principles of using any social media to market your business.

What are the requirements?

  • You will need a small business to promote, whether that's an online marketplace, your own website, blog or brick and mortar store
  • You will need an internet connection and the desire to market through social media

What am I going to get from this course?

  • Grow your small business through a clearly mapped out social media marketing strategy
  • Spend less time on social media platforms but make your marketing far more effective
  • Understand how to use the main social media platforms to build your audience
  • Increase your brand recognition and improve customer loyalty
  • Discover more about your clients and where they hang out online
  • Know how to create great content which will get increased interaction and visibility
  • Increase traffic to your website and give them to potential for more sales

What is the target audience?

  • Anyone who has a small business, whether selling products or services, who wants to increase their knowledge of social media marketing
  • The course walks you through from beginner level through to more advanced techniques step by step therefore it appeals to those who need to use social media marketing for their business but who are not already marketing experts
  • Your small business can be online only or a local brick and mortar store, both aspects are covered in the course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Social Media Overview
03:36

This video tells you a little about my own personal background and how social media has helped my business to grow. We also look at the overall structure of the course and what we want to achieve.

04:41

This video is all about discovering who your ideal customers are. There is an associated worksheet where you can work through some questions which will help you pinpoint who you want to be marketing to - this makes your branding and content much easier to establish.

10:42

This lecture looks at branding in more depth and establishes some golden rules for your social media marketing going forward.

08:49

In this lecture I talk about establishing your social media strategy and we also look at ways to generate content ideas for using across your social media profiles.

Section 2: Facebook
15:29

This video introduces the module and we look at why Facebook is so important in our social media strategy and how we can use it to best effect for our business.

11:10

This is a screen share video which walks you through setting up your Facebook page in a way that is going to get you the most attention and followers.

11:46

This is a screen share video which walks you through setting up your Facebook page in a way that is going to get you the most attention and followers.

02:58

Facebook allows us to choose a web address for our Facebook page so that we can brand our business better. This short video shows you how to do it.

02:18

It's important not to send out posts close together on Facebook so this video shows you how to schedule them so they can be sent out throughout the day.

06:51

Add tabs to your Facebook page so that you can also highlight your other social media profiles, such as Pinterest, Twitter, Instagram and YouTube.

02:09

Facebook allows us to add a prominent link at the top of our page which can take visitors to our Shop or to sign up for our newsletter. This video explores the different options and shows you how to put it into place.

14:34

Using events and Facebook groups can be so important for our social media marketing. This video shows you how to do it to best effect.

10:34

Using the analytics Facebook provides us with can help us plan our marketing strategy. This video shows you what is on offer in Facebook Insights.

07:44

In this video we look at the content we are creating and the importance of consistency.

04:06

This is a super easy tip which will get you far more targeted likers of your page - for free!

Section 3: Twitter, Pinterest & Instagram
11:10

This is an overview of Twitter and the benefits it can bring to our businesses.

12:33

Screen capture video which shows you the best way to set up your profile so you get found more easily in search.

08:38

Screen capture video which shows you the best way to set up your profile so you get found more easily in search.

14:55

Pinterest is the second largest platform after Facebook and is great in terms of revenue generation - this video introduces the power of Pinterest marketing.

19:37

This screen capture video show you how to set up your Pinterest profile to best effect.

08:53

Instagram is on the rise and can be hugely valuable to businesses - this video introduces the platform.

Section 4: Google+, YouTube & LinkedIn
12:50

An introduction to Google+ and why it is important for your business, especially in term of search traffic.

10:38

An introduction to Google+ and why it is important for your business, especially in term of search traffic.

20:04

Screen capture video on setting up your Google+ profile.

06:31

This video covers the benefits YouTube can bring to our business and why we might want to use it and different ideas for video creation.

08:15

This screen capture video shows you how to get started with YouTube and how to find your way around.

13:27

LinkedIn can be great for forging new connection and finding clients, This video provides an overview of the site.

14:43

This screen capture video shows you around LinkedIn and the different areas so you can use it to best effect.

Section 5: Search Engine Optimisation (SEO)
09:23

Search Engine Optimisation or SEO can really help your business and products or services to get found. This video introduces the subject and we walk through the key elements step by step.

09:58

This video explores the basic elements of SEO so you understand how it can benefit your business.

04:20

This two part video looks at the changes you can make to your content - including product descriptions, blog posts and social media - in order to get found more easily in the search engines.

10:38

This two part video looks at the changes you can make to your content - including product descriptions, blog posts and social media - in order to get found more easily in the search engines.

Section 6: Putting It All Together
09:39

In the final module we look at bringing everything we have learned together so that you can implement your social media strategy going forward - this video stands as an overview.

13:13

This video considers some other traffic generating methods you can use which are separate to social media but which all work together to best effect.

11:50

This video considers some other traffic generating methods you can use which are separate to social media but which all work together to best effect.

09:23

This screen capture video looks at using Rafflecopter for giveaways.

09:39

Click To Tweet is a great free resource which helps you spread the word about anything you want to promote across social media.

10:50

Sometimes time is against us so this video explores some of the key scheduling tools for social media.

12:06

This two part video explores some social media mistakes you definitely want to avoid if you want to grow your following and have the potential for more sales.

05:14

This two part video explores some social media mistakes you definitely want to avoid if you want to grow your following and have the potential for more sales.

03:07

This is the final video and gives you three things to remember as your move forward with your social media strategy.

Section 7: Bonus Material
15 pages

A blog planner with content ideas and a daily checklist for social media updates.

02:35

If you use Mailchimp this shows you how to add a newsletter sign up to Facebook.

13:17

A two part SEO video which dives in deeper with some search strategies.

08:47

A two part SEO video which dives in deeper with some search strategies

07:52

This video gives you an overview of PicMonkey and how to create an image with a text overlay.

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Instructor Biography

Alison Wood, Business & Marketing Trainer

I love to help people grow their businesses through the power of marketing.

My background includes a BA Honours in English & History and postgraduate studies in teaching. Before I took my business full-time I spent 16 years as a Human Resources Manager for a blue-chip company in the South East of the UK.

During the last six years I have created a number of successful websites and I have become adept at the design and administration of Wordpress sites. I am also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Take a look at my courses and learn from my direct experience, so that you don't have to invest the same amount of time and can be up to speed much more quickly. I look forward to working with you.

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