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Social Media Marketing Bootcamp

Learn to use social media to best effect to promote your small business and gain new clients.
4.6 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
104 students enrolled
Created by Alison Wood
Last updated 11/2015
English
$15 $50 70% off
30-Day Money-Back Guarantee
Includes:
  • 7 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Student Review:

“Everything you've put together is so tight, understandable and logical. Very practical and easy to apply. I have to say bravo to you at this point for such a reasonable cost and one of the very few people I know who will give this information out. You definitely have a talent and gift in training! Thank you so much for this course to open my understanding"

Are you tired of spending time on social media and yet never seeing the results you want?

Then I have a solution for you which takes you from establishing yourself on the platforms through to more advanced techniques for growing your following.

Why a Bootcamp?

I named this course a bootcamp because, just like a fitness bootcamp, its aim is to get you results in the shortest time possible. The course is all about taking practical steps that lead to the outcome you need for your business. Namely, more traffic and greater potential to increase your sales. Just like a fitness trainer I am there to coach and motivate you - I'm in the discussion area every day to help you and to answer all your questions.

What Will The Social Media Marketing Bootcamp Cover?

  • Mindset and Approach - discover who your ideal clients are and how to market directly to them. Without knowing these vital steps, your social media efforts can go to waste.
  • Branding - How to brand your business with social media marketing. Branding is more than just your logo it's all the reasons people want to buy from you - it's about building trust and loyalty.
  • Content - How to write social content that will boost reader sharing and engagement to improve your popularity and search engine ranking.
  • Visual Appeal - How to create attractive, shareable images using super easy and free software which will help spread the word about your business almost effortlessly.
  • Tips and Tricks - Easily learn the principles of using any social media to market your business.
Who is the target audience?
  • Anyone who has a small business, whether selling products or services, who wants to increase their knowledge of social media marketing
  • The course walks you through from beginner level through to more advanced techniques step by step therefore it appeals to those who need to use social media marketing for their business but who are not already marketing experts
  • Your small business can be online only or a local brick and mortar store, both aspects are covered in the course
Students Who Viewed This Course Also Viewed
What Will I Learn?
Grow your small business through a clearly mapped out social media marketing strategy
Spend less time on social media platforms but make your marketing far more effective
Understand how to use the main social media platforms to build your audience
Increase your brand recognition and improve customer loyalty
Discover more about your clients and where they hang out online
Know how to create great content which will get increased interaction and visibility
Increase traffic to your website and give them to potential for more sales
View Curriculum
Requirements
  • You will need a small business to promote, whether that's an online marketplace, your own website, blog or brick and mortar store
  • You will need an internet connection and the desire to market through social media
Curriculum For This Course
Expand All 46 Lectures Collapse All 46 Lectures 07:26:32
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Social Media Overview
4 Lectures 27:48

This video tells you a little about my own personal background and how social media has helped my business to grow. We also look at the overall structure of the course and what we want to achieve.

Preview 03:36

This video is all about discovering who your ideal customers are. There is an associated worksheet where you can work through some questions which will help you pinpoint who you want to be marketing to - this makes your branding and content much easier to establish.

Preview 04:41

This lecture looks at branding in more depth and establishes some golden rules for your social media marketing going forward.

Social Media Overview
10:42

In this lecture I talk about establishing your social media strategy and we also look at ways to generate content ideas for using across your social media profiles.

Social Media Plan
08:49
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Facebook
11 Lectures 01:29:39

This video introduces the module and we look at why Facebook is so important in our social media strategy and how we can use it to best effect for our business.

Introduction to Facebook
15:29

This is a screen share video which walks you through setting up your Facebook page in a way that is going to get you the most attention and followers.

Creating a Facebook Page: Part 1
11:10

This is a screen share video which walks you through setting up your Facebook page in a way that is going to get you the most attention and followers.

Creating a Facebook Page: Part 2
11:46

Facebook allows us to choose a web address for our Facebook page so that we can brand our business better. This short video shows you how to do it.

Creating a Facebook Web Address
02:58

It's important not to send out posts close together on Facebook so this video shows you how to schedule them so they can be sent out throughout the day.

Scheduling Posts on Facebook
02:18

Add tabs to your Facebook page so that you can also highlight your other social media profiles, such as Pinterest, Twitter, Instagram and YouTube.

Adding Apps to Your Facebook Page
06:51

Facebook allows us to add a prominent link at the top of our page which can take visitors to our Shop or to sign up for our newsletter. This video explores the different options and shows you how to put it into place.

Preview 02:09

Using events and Facebook groups can be so important for our social media marketing. This video shows you how to do it to best effect.

Facebook Pages, Groups & Events
14:34

Using the analytics Facebook provides us with can help us plan our marketing strategy. This video shows you what is on offer in Facebook Insights.

Facebook Insights
10:34

In this video we look at the content we are creating and the importance of consistency.

Content, Spacing & Consistency
07:44

This is a super easy tip which will get you far more targeted likers of your page - for free!

Inviting More Targeted People to Your Page
04:06
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Twitter, Pinterest & Instagram
6 Lectures 01:15:46

This is an overview of Twitter and the benefits it can bring to our businesses.

Introduction to Twitter
11:10

Screen capture video which shows you the best way to set up your profile so you get found more easily in search.

Setting Up Your Twitter Profile: Part 1
12:33

Screen capture video which shows you the best way to set up your profile so you get found more easily in search.

Setting Up Your Twitter Profile: Part 2
08:38

Pinterest is the second largest platform after Facebook and is great in terms of revenue generation - this video introduces the power of Pinterest marketing.

Introduction to Pinterest
14:55

This screen capture video show you how to set up your Pinterest profile to best effect.

Setting Up Your Pinterest Profile
19:37

Instagram is on the rise and can be hugely valuable to businesses - this video introduces the platform.

Introduction to Instagram
08:53
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Google+, YouTube & LinkedIn
7 Lectures 01:26:28

An introduction to Google+ and why it is important for your business, especially in term of search traffic.

Introduction to Google+ Part 1
12:50

An introduction to Google+ and why it is important for your business, especially in term of search traffic.

Introduction to Google + Part 2
10:38

Screen capture video on setting up your Google+ profile.

Setting Up Your Google+ Profile
20:04

This video covers the benefits YouTube can bring to our business and why we might want to use it and different ideas for video creation.

Introduction to YouTube
06:31

This screen capture video shows you how to get started with YouTube and how to find your way around.

Setting Up Your YouTube Account
08:15

LinkedIn can be great for forging new connection and finding clients, This video provides an overview of the site.

Introduction to LinkedIn
13:27

This screen capture video shows you around LinkedIn and the different areas so you can use it to best effect.

Finding Your Way Around LinkedIn
14:43
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Search Engine Optimisation (SEO)
4 Lectures 34:19

Search Engine Optimisation or SEO can really help your business and products or services to get found. This video introduces the subject and we walk through the key elements step by step.

Introduction to SEO
09:23

This video explores the basic elements of SEO so you understand how it can benefit your business.

SEO 101
09:58

This two part video looks at the changes you can make to your content - including product descriptions, blog posts and social media - in order to get found more easily in the search engines.

On Page SEO (Part 1)
04:20

This two part video looks at the changes you can make to your content - including product descriptions, blog posts and social media - in order to get found more easily in the search engines.

On Page SEO (Part 2)
10:38
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Putting It All Together
9 Lectures 01:25:01

In the final module we look at bringing everything we have learned together so that you can implement your social media strategy going forward - this video stands as an overview.

Introduction to the Final Module
09:39

This video considers some other traffic generating methods you can use which are separate to social media but which all work together to best effect.

Other Traffic Generating Methods Part 1
13:13

This video considers some other traffic generating methods you can use which are separate to social media but which all work together to best effect.

Other Traffic Generating Methods Part 2
11:50

This screen capture video looks at using Rafflecopter for giveaways.

Rafflecopter for Giveaways
09:23

Click To Tweet is a great free resource which helps you spread the word about anything you want to promote across social media.

Click to Tweet
09:39

Sometimes time is against us so this video explores some of the key scheduling tools for social media.

Scheduling Tools
10:50

This two part video explores some social media mistakes you definitely want to avoid if you want to grow your following and have the potential for more sales.

Social Media Mistakes (Part 1)
12:06

This two part video explores some social media mistakes you definitely want to avoid if you want to grow your following and have the potential for more sales.

Social Media Mistakes (Part 2)
05:14

This is the final video and gives you three things to remember as your move forward with your social media strategy.

Wishing You Well
03:07
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Bonus Material
5 Lectures 32:31

A blog planner with content ideas and a daily checklist for social media updates.

Social Media & Blog Planning
15 pages

If you use Mailchimp this shows you how to add a newsletter sign up to Facebook.

Adding a Mailchimp Tab to Facebook
02:35

A two part SEO video which dives in deeper with some search strategies.

SEO Bonus (Part 1)
13:17

A two part SEO video which dives in deeper with some search strategies

SEO Bonus (Part 2)
08:47

This video gives you an overview of PicMonkey and how to create an image with a text overlay.

Introduction to PicMonkey
07:52
About the Instructor
4.4 Average rating
24 Reviews
213 Students
5 Courses
Business & Marketing Trainer

Alison Wood is a small business online strategist who loves helping people to find a path they are passionate about and then grow that business through the power of marketing.

With a background which includes a BA Honours in English & History, postgraduate studies in teaching and 16 years as a Human Resources Manager for a blue-chip company in the South-East of the UK, one of her passions is making learning accessible. 

During the last seven years Alison has created a number of successful websites and become adept at the design and administration of Wordpress sites. She is also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Alison's aim is to help you learn from her direct experience - so that you can be up and running in your business as quickly as possible. When you learn from others you can find shortcuts to make you much more effective - Alison is here to give you the map. 

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