Social Media Marketing 2017 - Learn PPC on 10+ Platforms
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Social Media Marketing 2017 - Learn PPC on 10+ Platforms

Learn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms!
Bestselling
4.6 (1,313 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,325 students enrolled
Created by Justin OBrien
Last updated 5/2017
English
Learn Fest Sale
Current price: $10 Original price: $120 Discount: 92% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 8.5 hours on-demand video
  • 11 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand everything about Social Media Marketing!
  • Create highly optimized and high quality PPC ads on all Social Media platforms
  • Learn Instagram A-Z and how to monetize the social platform.
  • Learn Twitter Pay Per Click strategies for LASER focus ads.
  • Understand layout, content creation and video ads on YouTube.
  • Use your LinkedIn profile and LinkedIn ads to grow your business.
  • Use Web 2.0 blogs to further expand you reach with SEO and content online.
  • Learn SMM posting automation via IFTTT.
  • Learn the power of Pinterest promoted pins.
  • Use Google+ to benefit your local business and SEO.
View Curriculum
Requirements
  • Ask me ANY questions in the discussion section, I'm here to help you master SMM!
  • A desire to grow your businesses via Social Media Marketing
Description

If you want to be successful with Social Media Marketing you will LOVE this Udemy course! You will learn the principles and strategies that work for us and that we have used to build PPC ads for over 500 businesses successfully! Facebook, Twitter, Instagram, Pinterest, Google +, YouTube, LinkedIn, Tumblr, Wordpress, Blogger... any marketing via social media, we have you covered!

JOIN THE 20,000+ HAPPY STUDENTS I HAVE TAUGHT AND CONSULTED ON SOCIAL MEDIA MARKETING!

Do you want to partake in a CONSTANTLY updated Social Media Marketing course that teaches you PPC (Pay-Per-Click) marketing on over 10 Social Media Platforms from A to Z?!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added constantly as updates to social networks roll out).
  2. You can ask me questions and see me respond to every single one of them thoughtfully!
  3. What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your paid ad strategy on all the social media networks and enable you to reach any type of target market! Make the most of social media marketing and make it easy, so you can get back to what you do best, running your business!

In this course, you will learn Pay-Per-Click Social Media Marketing from beginner level to advanced!

You will be able to optimize your ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of SMM ad. You will be able to grow your page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via social marketing. Join this course now to learn how to take your brand, product or service to the next level with the power of Social Media Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND LEARN HOW SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME! ENROLL NOW!

Who is the target audience?
  • ANYONE looking for the most highly targeted and cheapest advertsing strategies
  • New or Advanced Marketers looking to learn how to create Pay-Per-Click ads on all the Social Media networks
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 82 Lectures Collapse All 82 Lectures 08:56:33
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Introduction
3 Lectures 10:48
Learn why Social Media Marketing is a fundamental element for any business or brand!
Preview 03:19

First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

Preview 06:04

Watch this trick I use to simplify my Social Media posting time!

Begin with the End in Mind
01:25
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Social Media Marketing
5 Lectures 25:59

Learn the importance of SMM to SEO!

Why is Social Media Marketing Important?
04:56

Learn the golden rules of content and what to share and when on you social media channels!
What Content Should I Share on Social Media?
04:27

Learn how to speed up your social media marketing and posting time.
Social Media Management Tools: How to Cut Posting Time in Half!
02:25

AUTOMATION HACK - If This Then That!
14:07

What are the Optimal Social Media Image Sizes?
00:04
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Facebook
16 Lectures 02:07:21
How to Create and Optimize a Facebook Page
19:42

Search Engine Optimization is CRUCIAL for your Facebook page success! Check out these top 5 SEO tips!

Top 5 SEO Tips for your Facebook Page
04:39

How to Change your Facebook Page Category
01:36

Create a Google Adwords Account
00:22

Keywords 101 - How to Use Google Keyword Planner
19:47

How to Use Keywords in your Facebook Page Description
01:54

If you can't answer that question...this lecture is a must watch!
What Makes your Facebook Page Awesome?
08:10

Marketing 101
00:58

Learn how to create an ad on Facebook.
How to Create a Paid Facebook Ad
08:12

Step 1 Facebook Ads - Campaign Marketing Objectives
05:56

Step 2 Facebook Ads - AD SET - Facebook Ad Targeting
18:17

4 Elements of the Perfect Facebook Ad
07:26

Facebook Pixel 101
16:51

Creating an Audience on Facebook
06:43

Standard Events or Custom Conversions on Facebook?
06:37

See the last lecture titled "BONUS!!!" for a discount price to our full Facebook Marketing course.

Continue Learning Facebook Paid Advertising
00:10
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Instagram
15 Lectures 01:13:43

Let's start with the basics and learn why and how to start an Instagram account. Also, let's look at the 5 tabs available to you within Instagram.

Preview 04:45

Watch me LAUNCH a New Instagram Account - 2017
09:02

One of the best tips I can give you is to go follow the top 5 brands in your field on Instagram. They have big budgets and a team assigned to handle just social media. Let's learn by looking over their shoulder!

ASSIGNMENT - Follow Top Influencers!
00:49

A great bio and profile image will make your Instagram account stand out and act as a call to action for your funnel or sales page to your website, etc lead capture page!

Optimize your Instagram Bio & Profile Image
08:40

Make your handle and bio PERFECT on Instgram!

ASSIGNMENT - Instagram Setup Help!
00:09

Learn about themes, content, photo/video licensing and posting timing.

TOP 10 Things to Post on Instagram and When to Post!
07:17

Learn how to promote your Instagram to your target audience via hashtags, tagging and proper captions!

Instagram Captions & Hashtags 101
11:09

When starting an Instagram account, you will want to get your account fleshed out with content. You can do with via reposting other people videos and content, but you will want to follow these Instagram rules about photo credit.

Reposting Instagram Content
01:02

Learn how to engage and attract an Instagram following! Also try apps like CrowdFire, Instagress, Cleaner and InstaFollowers to manage your Instagram following (they will help you speed up following and unfollowing users!)

How to Increase your Instagram Followers & Exposure
08:56

Once you start building a following and have a nice fleshed out Instagram page, you will want to learn how to capture and/or drive this traffic to your own website!

Top 5 Ways to Convert Instagram Followers to Sales & Leads
12:35

Ok, so you have grown your Instagram following and want to start monetizing your posts? Check out this guide!

Sponsored Posts - Pay & Get Paid for Instagram Posts
04:59

Learn how to advertise "Sponsored" posts in Instagram feeds!

Create Instagram Ads via Facebook!
01:42

Check out these amazing stats from this Mercedes Instagram ad!

Mercedes Instagram Sponsored Ad Case Study
1 page

Monitoring your Instagram marketing efforts are crucial! Iconosquare.com, SocialBlade.com and SocialRank.com.

Instagram Analytics
02:13

TAKE ACTION with Instagram!
00:23
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Twitter
16 Lectures 01:58:04

Follow along as I help you create your Twitter account, navigate the newsfeed, set up your account settings and preferences and direct messaging. Learn how to optimize your Twitter profile image, header image, background, and bio! We will also look at some of the BEST Twitter accounts out there!

Preview 05:53

Twitter is amazing with the fact that you can approach truly ANY celeb, public figure and so on all via "tweeting at" the person! Let's talk shop on pinned tweets, tweeting layout and quality Tweet content!

What to Tweet & How to Interact on Twitter
13:39

Increase your follwing by following the Twitter trends!

Twitter Hashtags & Trends
08:27

How to Grow your Twitter Following!
06:19

Paid promotions via Twitter are very effective as the targeting can be extremely focused!

Setting up a Twitter Ads Account & Types of Twitter Ads
08:53

Twitter Audience Manager & How to Install Universal Tag
10:12

Twitter Conversion Tracking & Remarketing
13:55

Watch and learn as I create "Tweet Engagements" ads on Twitter!
Twitter Ads - Tweet Engagements
11:07

Twitter Ads - Video Views
02:42

Watch and learn as I create "Website Clicks or Conversions" ads on Twitter!

Twitter Ads - Clicks & Conversions - 2016 Twitter Interface
07:59

Watch and learn as I create "App Installs" ads on Twitter!

Twitter Ads - App Installs & App Engagement - 2016 Twitter Interface
03:52

Twitter Ads - Followers
04:15

Watch and learn as I create "Leads" ads on Twitter!

Twitter Ads - Leads
06:45

Check out this great PINNED lead capture hack!

The Pinned Tweet Hack
01:57

Learn how to use Twitter reporting and analytics within Twitter Ads.

Twitter Reporting & Analytics
12:02

Track your Twitter success with various applications and Twitter based tools!

Twitter Tools
00:07
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Pinterest
9 Lectures 59:32
Pinterest 101
12:02

Buyable Pins & Rich Pins
02:30

Learn about paid promotions via Pinterest and how they are very effective for increasing pin egagement and website clicks.

Setting up a Pinterest Business Account & Types of Pinterest Ads
02:09

Pinterest Conversion Tracking
10:00

Follow these tips for creating perfect pins that will be quickly approved for Pinterest Promoted Pins.

Pinterest Ads - Create Amazing Pins for Promoted Pins
06:33

Pinterest Ads - How to Create Promoted Pins (2016)
11:17

Pinterest Ads - How to Create Promoted Pins (2017)
06:59

Pinterest Audiences
08:02

Understand your Pinterest analytics so you can increase your CTR, while lowing your ad costs.

Pinterest Analytics
18 pages
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Google+ and Google My Business
3 Lectures 10:24

Learn the benefits of your Google Business account and how it is crucial for local brick and mortar businesses!

Build and Optimize your Google Business Account
05:17

Build your local business reviews via Google Business.

How to Get Google Business Reviews
05:07

Take advantage of great backlinks by posting on your Google+ page!

Google+ Profile Posts Create DOFOLLOW Backlinks!
1 page
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YouTube
6 Lectures 48:07

Make your YouTube page look professional. Follow these keys to continued success on YouTube.

Build and Optimize your YouTube Account
11:08

Follow these simple steps to optimize your YouTube video content. Make use of video "tags", create GREAT thumbnail images, and learn how to increase your subscribe button clicks with annotations! YouTube is OWNED by Google, so by default you are going to get some great organic search traffic with YouTube.

Optimize your YouTube Videos
15:08

Follow these tips to ensure your videos go viral!

9 Steps for YouTube SEO & YouTube Channel Mastery
13:58

Learn how to drive new people to your YouTube videos OR website with Google Adwords video ads.
Paid YouTube Video Ads via Google Adwords
02:06

Learn how YouTube offers you the best option for SEO in Google's eyes!

SEO & YouTube - Repuposing Content
05:33

Track what is working and create more content like that on YouTube!

YouTube Reports & Analytics
00:14
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LinkedIn
4 Lectures 30:06

Learn how LinkedIn can bring you more work and website traffic then you ever imagined! Optimize your personal LinkedIn profile for your current business or career goals. Choose your BIG 6 skills carefully!

Optimize your LinkedIn Profile for Sales
1 page

Expand your network with LinkedIn Groups!
LinkedIn Groups
07:05

Learn how to optimize your LinkedIn company page.
Create your LinkedIn Business Page
11:26

Learn how to advertise native ads and PPC campaigns on LinkedIn.
LinkedIn Ads
11:35
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Tumblr, Wordpress, Weebly & Blogger
3 Lectures 09:13

Learn how to capture leads on your blogs.

Lead Capture Pages
00:24

Understand the Fundamentals of SEO, so you can get your blogs organically ranking!

Search Engine Optimization Fundamentals for Blogging
05:51

Harness the power of long tail keywords!

Posts and Web 2.0 Domain Name Ideas - Long Tail Keywords!
02:58
1 More Section
About the Instructor
Justin OBrien
4.6 Average rating
5,790 Reviews
68,987 Students
13 Courses
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