Social Media Marketing: Analytics and User Engagement
4.1 (10 ratings)
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Social Media Marketing: Analytics and User Engagement

Learn how to analyze and effectively carry out your brand's Social Media Campaigns!
4.1 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
151 students enrolled
Created by Gradberry Academy
Last updated 11/2013
English
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course, the student will be able to recognize the concepts of social media analytics and insights
  • Be able to extrapolate real consumer behavior from data
  • Understand virality and user engagement metrics
  • Implement, run and monitor ad campaigns on Facebook
  • Learn to measure the effectiveness of current social media strategy and manage content accordingly
  • Use 3rd party apps to find your target audience and increase following
  • Be able to create reports from extracted data, to determine user engagement
View Curriculum
Requirements
  • Social Media Marketing 101
  • OR a complete understanding of the concepts covered in SMM 101
Description

Course Overview

In this course, we cover social media analytics and insights, how to extrapolate from user data on Facebook and Twitter, and determine user engagement. Third-party analytics and management platforms will also be covered, along with CPC models for Facebook ads and sponsored stories.

Section 1 - Facebook and Twitter ad management

1) Twitter and Facebook Advertising APIs

2) Ad structures and creating “click-friendly” ads

3) Page post, domain and sponsored stories

4) CPC vs CPM models

5) Creation of effective ad copy and graphics

6) Measuring the efficiency of ad campaigns

Section 2 - Facebook + Twitter insights and analytics

1) Page Insights and Reach

2) ‘Talking about this’ function

3) Virality and engagement metrics

4) Measuring impact

5) Edgerank algorithm

6) Twitter analytics and using ow.ly OR bit.ly to measure page clicks

Section 3 - Tools to use Facebook and Twitter even more effectively: 3rd party apps

1) Hootsuite Vs Tweetdeck

2) Extrapolating data to determine user behavior

3) Reporting within 3rd party apps

4) The best list managers around

5) Using Tweetadder to find your target audience and increase followers

About The Instructor

Iba Masood is currently the account director, at the Australian based social media and web design firm, 3elements Digital. She is also a co-founder of Gradberry.com, and has received several awards for her work in digital marketing, including being nominated alongside international and regional marketing campaigns for the Internet Awards, for the Gradberry.com launch. She started Gradberry.com and The Fruit Bowl (a leading careers blog for students) with a $0 social media marketing budget. Iba is a recipient of the Cartier Women's Initiative Award, and has written for the Huffington Post on digital marketing and entrepreneurship.

Who is the target audience?
  • Companies that are looking to target specific users or target markets via Social Media
  • Brands who want to find out how effective their current Social Media Campaigns are
  • Firms looking to improve their Social Media strategy and carry out more effective campaigns
  • Those looking to add additional skills and qualifications to their résumé
  • Individuals interested in being more adept at Social Media Marketing
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Curriculum For This Course
8 Lectures
02:14:23
+
Facebook and Twitter Management
2 Lectures 45:30

Lesson Summary:

1) Introduction to Facebook Ads

2) Key Terms and Definitions

3) Exploring your ‘Dashboard’

4) Recommended for Ad Success

Preview 32:15

Lesson Summary:

1) Facebook Ads: Domain and Page Post Ads

2) Sponsored Stories

3) Twitter Ads

4) Four Steps to a Success Campaign on Twitter

Facebook Ad Types and Twitter Advertising Management
13:15
+
Facebook + Twitter Insights and Analytics
3 Lectures 55:35

Lesson Summary:

1) Facebook Algorithms

2) Content Timing

Edgerank and Content Timing
16:51

Lesson Summary:

1) Page Insights:

- Demographic

- Reach

- Takeaway

Page Insights
30:03

Lesson Summary:

1) Exploring Twitter Analytics:

- twitonomy

- Twitter Counter

- bit.ly

Twitter Analytics
08:41
+
Tools to use Facebook and Twitter even more effectively
3 Lectures 31:18

Lesson Summary:

1) Introduction to Hootsuite

2) User Behavior and Reporting

Using Hootsuite
23:00

Lesson Summary:

1) Tweetdeck

2) The Best List Manager

Other Tools For List Management
08:18

Course Outcome
2 pages
About the Instructor
Gradberry Academy
3.5 Average rating
38 Reviews
550 Students
8 Courses
The Courses and Careers Platform

The Gradberry Academy, by the leading skills and jobs website Gradberry.com, offers live, interactive courses in new and emerging industries to over 25,000 users from field experts. Current courses available are in social media, digital marketing, SEO, SEM, Google analytics and web design, and new courses are offered on a monthly basis at http://courses.gradberry.com/

For more info on gradberry, visit

http://gradberry.com/