Social Media Integration Essentials

Learn how to integrate and automate your social media presence while learning the features and options of HootSuite.
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  • Lectures 11
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so powerful.

You spend a lot of time generating great content for your online presence, make sure it gets as much exposure as possible by planning an efficient social media integration plan.

And save even more time by streamlining your social media tasks using automation tactics and tools.

There are many methods by which you can accomplish integration and automation, and an equal number of ways you can mess them up!

Social Media Integration Essentials outlines the different methods of integrating and automating your social media presence using best practices, while addressing common problems.

The course helps you build a well-oiled social media machine from your existing strategy, and helps you find the best integration methods and automation tools to accomplish your online marketing goals.

It is recommended that the Social Media Widgets Essentials course is taken before this course.

Topics include:

  • Sharing, integration, and embedding methods for YouTube videos and Flickr images
  • Integration methods used in media sharing communities like Pinterest and SlideShare
  • Recap of integration methods covered in the Social Media Widgets Essentials course
  • Overview of integration and automation methods such as connecting accounts
  • Overview of social media management tools like HootSuite
  • Using HootSuite for connecting social media accounts and blog posts, and for scheduling and automating updates
  • Planning your integration and automation methods and creating a social media integration plan

Social Media Integration Plan worksheet included!

What are the requirements?

  • Internet connectivity is required

What am I going to get from this course?

  • Learn how to integrate all your social media accounts
  • This course demonstrates how to use HootSuite to help automate and integrate your accounts
  • Learn how to map and plan your integration efforts so you don't get in trouble

Who is the target audience?

  • SEO managers, SEM professionals, Web Developers
  • Entrepreneurs, business owners, managers, executives
  • Social media strategists, Marketers, PR professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lesson provides an overview of the course.

Section 2: Integrating Media Sites

In this lesson, we look at the ways in which we can share YouTube videos – including sharing methods, integrating with other social media sites, and embedding video galleries into websites.


In this lesson, we look at ways to share and embed Flickr images – in blog posts, in social media accounts, and as galleries in blogs and websites.


This lesson covers some integration methods used in other media sharing communities like Pinterest, SlideShare, DocStoc, and Scribd.

Section 3: Integrating and Automating

In this lesson we have a review of all the different integration methods we have already learned, and explore additional integration and automation methods such as connecting accounts and automation tools.


This lesson introduces the social media management tool HootSuite, by offering an overview of HootSuite features and settings.


In this lesson, we learn how to utilize the HootSuite tool to connect our social media accounts and automatically add blog posts to our social media accounts.


In this lesson, we explore the automatic posting features of HootSuite – including scheduling updates and the Hootlet bookmarklet.

Section 4: Conclusion: Integration Planning

This lesson covers how to carefully plan your integration and automation methods.

Social Media Integration Plan Worksheet
3 pages
Section 5: Worksheets and Resources
Integration Resources
1 page

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Instructor Biography

Deltina Hay, Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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