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The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so powerful.
You spend a lot of time generating great content for your online presence, make sure it gets as much exposure as possible by planning an efficient social media integration plan.
And save even more time by streamlining your social media tasks using automation tactics and tools.
There are many methods by which you can accomplish integration and automation, and an equal number of ways you can mess them up!
Social Media Integration Essentials outlines the different methods of integrating and automating your social media presence using best practices, while addressing common problems.
The course helps you build a well-oiled social media machine from your existing strategy, and helps you find the best integration methods and automation tools to accomplish your online marketing goals.
It is recommended that the Social Media Widgets Essentials course is taken before this course.
Social Media Integration Plan worksheet included!
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Certificate of completion.
|Section 1: Introduction|
This lesson provides an overview of the course.
|Section 2: Integrating Media Sites|
In this lesson, we look at the ways in which we can share YouTube videos – including sharing methods, integrating with other social media sites, and embedding video galleries into websites.
In this lesson, we look at ways to share and embed Flickr images – in blog posts, in social media accounts, and as galleries in blogs and websites.
This lesson covers some integration methods used in other media sharing communities like Pinterest, SlideShare, DocStoc, and Scribd.
|Section 3: Integrating and Automating|
In this lesson we have a review of all the different integration methods we have already learned, and explore additional integration and automation methods such as connecting accounts and automation tools.
This lesson introduces the social media management tool HootSuite, by offering an overview of HootSuite features and settings.
In this lesson, we learn how to utilize the HootSuite tool to connect our social media accounts and automatically add blog posts to our social media accounts.
In this lesson, we explore the automatic posting features of HootSuite – including scheduling updates and the Hootlet bookmarklet.
|Section 4: Conclusion: Integration Planning|
This lesson covers how to carefully plan your integration and automation methods.
Social Media Integration Plan Worksheet
|Section 5: Worksheets and Resources|
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.