Social Media Influence for Coaches, Leaders, and Mentors

Learn how to position yourself on social media to create influence and establish authority in your industry or niche.
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  • Lectures 26
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

This course is designed to explain the importance of and strategies behind becoming influential using social media for your niche or industry. Why is this important?

Social media matters in reaching your ideal audience:

  • Nearly 2.1 Billion people have a social media account
  • 1.7 Billion of those people are currently active
  • 3.65 Billion people have access to social media through smartphones
  • 47% of all people are on Facebook
  • Twitter has over 284 Million active users
  • 53% of people aged 18-29 have an Instagram account

Inside this course you will learn through video and summary checklists, how to influence your audience to gain authority and to motivate people to take action, (and, ideally, to spend money with you).

What are the requirements?

  • This course is for all levels, is user-friendly, and will easily take a complete "newbie" how to become a social media influencer.

What am I going to get from this course?

  • Fully understand what Social Media Influence is.
  • Appreciate why Social Media Influence is important.
  • Know how to use Social Media to Influence their audience.
  • Know how to build Social Media Influence.
  • Know how to mesaure Social Media Influence.

What is the target audience?

  • This course is designed for any business person who wishes to increase their social media influence among their followers, gain new followers, and become a trusted authority in their field. Specifically, the course will benefit Coaches, Leaders, and professional Mentors.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:13

A welcome from instructor, David Baer

07:35

An introduction to the power of social media in marketing today

Section 2: What is Social Media Influence?
04:19

How the concept of "influence" can help you in your marketing online.

03:32

A look at how to use sites like LinkedIn, Twitter, & Facebook to influence your target audience.

04:09

What you need to know about marketing via social media channels.

Takeaways from this Section
Article
Section 3: Why Social Media Influence Matters
02:05

How information can influence others

04:04

Your audience is conversing online about what and where they buy.

Your Buyers Live Online
03:45
Takeaways for This Section
Article
Section 4: How to Build Your Social Media Influence
Building Influence Using Social Media
01:00
What Are You Going to Say?
01:50
Turning Your Message Up Louder
02:02
The Difference Between Talking & Conversing
02:39
Examples of Great Influencers
08:08
Takeaways for This Section
Article
Section 5: How to Measure Your Social Media Influence
You're Creating Content... Now What?
01:16
Using Klout
02:03
Using Brandwatch
01:59
Using Topsy
02:58
Using UberVU
02:22
Using Kred
03:06
Using Klear
02:24
Takeaways for This Section
Article
Section 6: Conclusion
Wrapping Things Up
02:23
Section 7: BONUS FOR MY STUDENTS
Bonus
Article

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Instructor Biography

David Baer, Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.

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