Social Media Influence for Coaches, Leaders, and Mentors
5.0 (1 rating)
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Social Media Influence for Coaches, Leaders, and Mentors

Learn how to position yourself on social media to create influence and establish authority in your industry or niche.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
728 students enrolled
Created by David Baer
Last updated 4/2016
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 5 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Fully understand what Social Media Influence is.
  • Appreciate why Social Media Influence is important.
  • Know how to use Social Media to Influence their audience.
  • Know how to build Social Media Influence.
  • Know how to mesaure Social Media Influence.
View Curriculum
Requirements
  • This course is for all levels, is user-friendly, and will easily take a complete "newbie" how to become a social media influencer.
Description

This course is designed to explain the importance of and strategies behind becoming influential using social media for your niche or industry. Why is this important?

Social media matters in reaching your ideal audience:

  • Nearly 2.1 Billion people have a social media account
  • 1.7 Billion of those people are currently active
  • 3.65 Billion people have access to social media through smartphones
  • 47% of all people are on Facebook
  • Twitter has over 284 Million active users
  • 53% of people aged 18-29 have an Instagram account

Inside this course you will learn through video and summary checklists, how to influence your audience to gain authority and to motivate people to take action, (and, ideally, to spend money with you).

Who is the target audience?
  • This course is designed for any business person who wishes to increase their social media influence among their followers, gain new followers, and become a trusted authority in their field. Specifically, the course will benefit Coaches, Leaders, and professional Mentors.
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Curriculum For This Course
26 Lectures
01:07:25
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Introduction
2 Lectures 08:48

A welcome from instructor, David Baer

Preview 01:13

An introduction to the power of social media in marketing today

Preview 07:35
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What is Social Media Influence?
4 Lectures 12:29

How the concept of "influence" can help you in your marketing online.

Preview 04:19

A look at how to use sites like LinkedIn, Twitter, & Facebook to influence your target audience.

How to Use Social Media To Influence Your Audience
03:32

What you need to know about marketing via social media channels.

Social Media Basics for Business
04:09

Takeaways from this Section
00:29
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Why Social Media Influence Matters
4 Lectures 10:46

How information can influence others

Why is Social Media Influence Important?
02:05

Your audience is conversing online about what and where they buy.

Your Buyers Decide Online
04:04

Your Buyers Live Online
03:45

Takeaways for This Section
00:52
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How to Build Your Social Media Influence
6 Lectures 16:09
Building Influence Using Social Media
01:00

What Are You Going to Say?
01:50

Turning Your Message Up Louder
02:02

The Difference Between Talking & Conversing
02:39

Examples of Great Influencers
08:08

Takeaways for This Section
00:30
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How to Measure Your Social Media Influence
8 Lectures 16:25
You're Creating Content... Now What?
01:16

Using Klout
02:03

Using Brandwatch
01:59

Using Topsy
02:58

Using UberVU
02:22

Using Kred
03:06

Using Klear
02:24

Takeaways for This Section
00:17
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Conclusion
1 Lecture 02:23
Wrapping Things Up
02:23
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BONUS FOR MY STUDENTS
1 Lecture 00:29
Bonus
00:29
About the Instructor
David Baer
4.0 Average rating
171 Reviews
12,265 Students
8 Courses
Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.