How to Manage Social Media in the Workplace
4.2 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Manage Social Media in the Workplace

A Guide to Understanding Social Media Monitoring & Policy In the Workplace
4.2 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
822 students enrolled
Created by Adam Karsh
Last updated 5/2015
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the meaning of social media
  • Learn different ways social media is used and altered
  • Build and maintain a social media policy
  • Keeping your social media secure
  • Establishing rules for the social media the company posts
  • Discover the benefits and pitfalls of using social media
View Curriculum
Requirements
  • Basic knowledge of social media channels
Description

Grab this course at it's current discounted price before it goes back to $97 soon!

We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.

Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.

Learning Objectives:

  1. Learn the meaning of social media
  2. Learn different ways social media is used and altered
  3. Build and maintain a social media policy
  4. Keeping your social media secure
  5. Establishing rules for the social media the company posts
  6. Discover the benefits and pitfalls of using social media
Who is the target audience?
  • This course will be ideal for learners interested in social media management especially in a business environment
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Curriculum For This Course
32 Lectures
02:29:31
+
Introduction
1 Lecture 01:16

Workshop Objectives.

Pre-Assignment.

Preview 01:16
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Defining Social Media
9 Lectures 14:11

Online Communities.

User Created Content.

Information Sharing.

Communication Tools.

Preview 03:46


Q&A Review What Is Social Media?
10 pages

It Should be a Living Document.

Choosing an Information Officer.

What Can and Cannot Be Shared.

Legal and Ethic Specifications.

Preview 04:12

Case Study Defining Social Media (I)
00:36

Q&A Review Defining Social Media (I)
10 pages

New Hire Orientation.

Let Common Sense Guide You.

Nothing Offensive.

Rules on Soliciting and Personal Posts.

Defining Your Social Media Policy (II)
04:05

Case Study Defining Your Social Media Policy (II)
00:44

Q&A Review Defining Your Social Media Policy (II)
10 pages
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Social Media Policy
21 Lectures 33:42

What is a Living Document?.

How Often is it Revised?.

Who Will Be in Charge?.

Change Management.

Creating a Living Document
04:26

Case Study Creating a Living Document
00:33

Q&A Review Creating a Living Document
10 pages

Password Rules.

Needs Constant Monitoring.

Keeping Information Confidential

Protecting Intellectual Property.

Keeping an Eye on Security
04:52

Case Study Keeping an Eye on Security
00:30

Q&A Keeping an Eye on Security
10 pages

Always Show Respect.

Stop and Think Before You Post.

Always Be Honest.

Never Discredit or Talk Ill of Competitors.

Rules to Follow When Posting (I)
04:06

Case Study Rules to Follow When Posting (I)
00:55

Q&A Review Rules to Follow When Posting (I)
10 pages

Be Transparent.

Act Like You Would in Real Life.

Grammar and Spelling Still Counts.

Never Post When You are Angry.

Rules to Follow When Posting (II)
03:58

Case Study Rules to Follow When Posting (II)
00:39

Q&A Review Rules to Follow When Posting (II)
10 pages

From Audience to Author.

Builds Customer Loyalty.

Speed and Flexibility in Communication.

Two Way Communications.

Benefits of Social Media
04:19

Case Study Benefits of Social Media
00:35

Q&A Review Benefits of Social Media
10 pages

Bullying.

Group Think.

Trolling.

Remember, It is Out There Forever.

The Pitfalls of Social Media
04:10

Case Study The Pitfalls of Social Media
00:35

Q&A Review The Pitfalls of Social Media
10 pages

They Provide Great Feedback.

It Makes Them Happy.

Improves Your Brand.

Improves Product Development.

Listen to Your Customers
03:35

Case Study Listen to Your Customers
00:29

Q&A Review Listen To Your Customers
10 pages
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Conclusion
1 Lecture 00:22
Wrapping Up
00:22
About the Instructor
Adam Karsh
4.0 Average rating
1,738 Reviews
14,892 Students
54 Courses
Qualified Psychologist | Personal Development Coach

Adam Karsh is a qualified psychologist. Before he changed career to psychology and personal development Adam worked for 10 years training and coaching employees in some of the largest global financial institutions in the world. His mission is to deliver maximum learning value to students interested in improving or acquiring key soft skills such as communication, leadership, management, productivity, emotional intelligence, well-being, problem solving, creativity, conflict resolution and other intangible skills.