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We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.
Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.
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|Section 1: Introduction|
|Section 2: Defining Social Media|
User Created Content.
Case Study What Is Social Media?Preview
Q&A Review What Is Social Media?
It Should be a Living Document.
Choosing an Information Officer.
What Can and Cannot Be Shared.
Legal and Ethic Specifications.
Case Study Defining Social Media (I)
Q&A Review Defining Social Media (I)
New Hire Orientation.
Let Common Sense Guide You.
Rules on Soliciting and Personal Posts.
Case Study Defining Your Social Media Policy (II)
Q&A Review Defining Your Social Media Policy (II)
|Section 3: Social Media Policy|
What is a Living Document?.
How Often is it Revised?.
Who Will Be in Charge?.
Case Study Creating a Living Document
Q&A Review Creating a Living Document
Needs Constant Monitoring.
Keeping Information Confidential
Protecting Intellectual Property.
Case Study Keeping an Eye on Security
Q&A Keeping an Eye on Security
Always Show Respect.
Stop and Think Before You Post.
Always Be Honest.
Never Discredit or Talk Ill of Competitors.
Case Study Rules to Follow When Posting (I)
Q&A Review Rules to Follow When Posting (I)
Act Like You Would in Real Life.
Grammar and Spelling Still Counts.
Never Post When You are Angry.
Case Study Rules to Follow When Posting (II)
Q&A Review Rules to Follow When Posting (II)
From Audience to Author.
Builds Customer Loyalty.
Speed and Flexibility in Communication.
Two Way Communications.
Case Study Benefits of Social Media
Q&A Review Benefits of Social Media
Remember, It is Out There Forever.
Case Study The Pitfalls of Social Media
Q&A Review The Pitfalls of Social Media
They Provide Great Feedback.
It Makes Them Happy.
Improves Your Brand.
Improves Product Development.
Case Study Listen to Your Customers
Q&A Review Listen To Your Customers
|Section 4: Conclusion|
Adam Karsh is a qualified psychologist. Before he changed career to psychology and personal development Adam worked for 10 years training and coaching employees in some of the largest global financial institutions in the world. His mission is to deliver maximum learning value to students interested in improving or acquiring key soft skills such as communication, leadership, management, productivity, emotional intelligence, well-being, problem solving, creativity, conflict resolution and other intangible skills.