Social Media Guidelines and Policies

Prepare social media guidelines, policies, and listening programs while exploring digital ethics issues.
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  • Lectures 10
  • Contents Video: 1 hour
    Other: 15 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

Social media guidelines and policies can be as important as your social media plan.

Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.

Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.

In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.

Topics include:

  • Developing listening and engagement programs
  • The 8 stages of social media listening
  • Ethics issues relevant to blogs
  • An overview of blogging codes of conduct
  • Copyright issues relevant to media communities
  • An introduction to Creative Commons
  • Copyright infringement issues and how to handle them
  • An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines
  • Social networking privacy issues
  • Preparing social media guidelines and policies

Worksheets, templates, and resources included!

What are the requirements?

  • Internet connectivity is required

What am I going to get from this course?

  • Learn how to prepare social media guidelines for your business or organization
  • This course shows you how to prepare social media policies for a business or organization
  • Learn about social media copyright issues and creative commons
  • Explore digital ethics issues
  • This course explains social networking terms of use and privacy policies

What is the target audience?

  • Entrepreneurs, business owners, managers, executives
  • Social media strategists, Marketers, PR professionals
  • Human resource managers, customer service teams, legal departments

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:30

This lesson provides an overview of the course.

Section 2: Listening and Engagement
12:32

In this lesson, we discuss listening and engagement programs by proving an overview of the 8 stages of social media listening, an introduction to listening tools, and a discussion of consumer attitudes to social media listening.

Section 3: Blogging, Social Networking, and Media Issues
08:27

In this lesson, we discuss ethics issues relevant to blogs, have an overview of blogging codes of conduct, and explore some case studies.

06:22

In this lesson we discuss copyright issues relevant to media communities, have an introduction to Creative Commons, and address copyright infringement issues and how to handle them.

08:20

In this lesson, we have an overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines, and explore social networking privacy issues.

Section 4: Preparing Guidelines and Policies
12:23

In this lesson, we pull everything together and discuss preparation of overall social media guidelines and policies.

Section 5: Worksheets and Resources
Social Media Guidelines Template Moderate
1 page
Social Media Guidelines Template Unrestricted
1 page
Social Media Policies
11 pages
Guidelines Resources
2 pages

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Instructor Biography

Deltina Hay, Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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