Social Media Guidelines and Policies
3.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
113 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Social Media Guidelines and Policies to your Wishlist.

Add to Wishlist

Social Media Guidelines and Policies

Prepare social media guidelines, policies, and listening programs while exploring digital ethics issues.
3.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
113 students enrolled
Created by Deltina Hay
Last updated 4/2014
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Learn how to prepare social media guidelines for your business or organization
This course shows you how to prepare social media policies for a business or organization
Learn about social media copyright issues and creative commons
Explore digital ethics issues
This course explains social networking terms of use and privacy policies
View Curriculum
Requirements
  • Internet connectivity is required
Description

Social media guidelines and policies can be as important as your social media plan.

Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.

Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.

In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.

Topics include:

  • Developing listening and engagement programs
  • The 8 stages of social media listening
  • Ethics issues relevant to blogs
  • An overview of blogging codes of conduct
  • Copyright issues relevant to media communities
  • An introduction to Creative Commons
  • Copyright infringement issues and how to handle them
  • An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines
  • Social networking privacy issues
  • Preparing social media guidelines and policies

Worksheets, templates, and resources included!

Who is the target audience?
  • Entrepreneurs, business owners, managers, executives
  • Social media strategists, Marketers, PR professionals
  • Human resource managers, customer service teams, legal departments
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 01:05:34
+
Introduction
1 Lecture 02:30

This lesson provides an overview of the course.

Preview 02:30
+
Listening and Engagement
1 Lecture 12:32

In this lesson, we discuss listening and engagement programs by proving an overview of the 8 stages of social media listening, an introduction to listening tools, and a discussion of consumer attitudes to social media listening.

Preview 12:32
+
Blogging, Social Networking, and Media Issues
3 Lectures 23:09

In this lesson, we discuss ethics issues relevant to blogs, have an overview of blogging codes of conduct, and explore some case studies.

Blogging Ethics and Policies
08:27

In this lesson we discuss copyright issues relevant to media communities, have an introduction to Creative Commons, and address copyright infringement issues and how to handle them.

Media Sharing Guidelines and Copyright
06:22

In this lesson, we have an overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines, and explore social networking privacy issues.

Social Networking Guidelines and Privacy
08:20
+
Preparing Guidelines and Policies
1 Lecture 12:23

In this lesson, we pull everything together and discuss preparation of overall social media guidelines and policies.

Conclusion: Preparing Guidelines and Policies
12:23
+
Worksheets and Resources
4 Lectures 00:00
Social Media Guidelines Template Moderate
1 page

Social Media Guidelines Template Unrestricted
1 page

Social Media Policies
11 pages

Guidelines Resources
2 pages
About the Instructor
Deltina Hay
3.8 Average rating
262 Reviews
12,178 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.