Social media guidelines and policies can be as important as your social media plan.
Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.
Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.
In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.
Worksheets, templates, and resources included!
In this lesson, we discuss ethics issues relevant to blogs, have an overview of blogging codes of conduct, and explore some case studies.
In this lesson we discuss copyright issues relevant to media communities, have an introduction to Creative Commons, and address copyright infringement issues and how to handle them.
In this lesson, we pull everything together and discuss preparation of overall social media guidelines and policies.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.