Social Media Crisis Prevention
4.4 (82 ratings)
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3,442 students enrolled
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Social Media Crisis Prevention

Get practical skills to protect your reputation and your organization against a social media meltdown.
4.4 (82 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,442 students enrolled
Created by Eric Schwartzman
Last updated 1/2015
English
Price: Free
Includes:
  • 42 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • What is considered reckless misconduct on social media
  • Use social media without violating federal, state and local laws
  • Use social media without infringing on intellectual property rights
  • Identify your free speech rights, anti-discrimination and harassment and much more
  • Identify your free speech rights and anti-discrimination and harassment best practices
  • Understand the issues that could impact your physical security and safety
View Curriculum
Requirements
  • No prior knowledge of social media governance is required.
Description

Did you know that name calling and character assassination on social media -- even if it's just your personal opinion -- can get you fired and cost hundreds of thousands of dollars in attorney’s fees and damages?

Do you know when it’s safe to share a copyrighted work online without the owner’s permission?

Did you know you can be fined up to $11,000 per incident for tweeting at work without making the required disclosures?

Are you aware of your privacy rights online, and the rights organization’s have to monitor other people’s social media use?

Avoid becoming the next social media meltdown by learning how to use social networks lawfully and responsibly.

Who is the target audience?
  • This course for anyone who wants to use social media for work.
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Curriculum For This Course
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Getting Started with Social Media Compliance
2 Lectures 04:47

This course helps employees minimize social media risk at work by providing a basic overview of the safety, security and risk issues that impact public, discoverable communications.

This course is accessible via desktop and mobile device, and includes an assessment component. Those who successfully complete the course will earn Social Media Compliance Certification.

Tweet the instructor at http://twitter.com/ericschwartzman

Intro to Social Media Crisis Prevention
02:48

This course provides insight into the benefits and risks of using social media in digital communications in general, and social networks specifically. It provides an overview of how to use social media and other communication channels effectively and responsibly, and should help you see and avoid unintended consequences.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different laws and rules apply in different states, cities, and companies. If you're not sure, ask before you act.

What to Expect from this Course
01:59
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Social Media Compliance Best Practices
4 Lectures 10:41

This lecture discusses the responsibilities that individuals have when they use a personal social media profile for work, and how those responsibilities change when they communicate via an employer's official social media profile.

Sharing on Personal vs. Branded Social Media Accounts
02:22

This lecture explains specific instances that limit the right to free speech in the workplace.

Free Speech Rights on Social Media
03:05

This lecture defines what employers consider to be "confidential" information that employees should NOT share on social networks without permission.

Respecting Confidentiality on Social Media
02:14

This lecture is focused on teaching employees how to decide what's generally okay to share on social networks and what's off limits. Using the analogy of a traffic light, the discussion centers around what's considered red or off-limits, what's yellow and requires good judgment and what's green or generally acceptable to discuss in public online forums.

Distinguishing Public from Private Information
03:00
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US Rules & Regulations Impacting Social Media
4 Lectures 08:32

This lecture distinguishes illegal hacking from problem solving, explains how the Computer Fraud & Abuse Act governs what's considered to be authorized access to a computer system and how that applies to accessing social networking accounts.

Understanding the Computer Fraud & Abuse Act
01:24

This lecture covers how sections 7 and 8 of the National Labor Relations Act apply to an employee's right to discuss wages, hours and working conditions on social media.

Understanding Workers Rights on Social Media
02:40

This lecture explains when employers have the right to discipline employees for off-duty conduct on social media.

Sharing on Social Media at Work and from Home
01:11

This lecture is a basic introduction to an employee's right to privacy in the workplace, what employers are allowed to monitor, and laws covering social media passwords.

Personal Privacy Rights at Work on Social Media
03:17
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Preventing Cybercrime
3 Lectures 11:35

This lecture provides a basic overview of the personal security risks digital communications pose to individuals and organizations.

Impact on Physical Safety and Mobile Security
04:18

This lecture provides a basic overview of the data security risks digital communications pose to individuals and organizations.

Impact on Safety and Security of Data
03:04

This lecture is an introduction to the concept of intellectual property ownership -- including copyright, trademarks, trade secrets and patents -- and an explanation of how not to infringe on the rights of intellectual property owners.

It covers how the Digital Millennium Copyright Act impacts the sharing of copyrighted works on social networks, how copyright owners protect their works online, penalties for intellectual property theft and more.

Impact of Copyright and Intellectual Property Law
04:13
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Dispute Resolution Strategies
2 Lectures 06:23

The lecture discusses the use of disclaimers on personal social media profiles to protect individual and organizations, common rights forfeited by accepting terms of service agreements and the obligations users have to comply with Terms of Service agreements.

Who is Responsible When There's a Problem
05:29

This lecture summarizes the personal responsibilities individuals have when they use social media at work.

Conclusion
00:54
About the Instructor
Eric Schwartzman
4.2 Average rating
3,795 Reviews
54,223 Students
21 Courses
Multidisciplinary team leader

After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.

I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD.  Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.

I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms. 

In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.