As Rotary Clubs around the world learn to use social media better, clubs will grow and be able to do more good. This course will help you develop a social media strategy for your club that you can execute without spending full time on your phone or at your computer.
Social media can be fun and this course will help you learn how to make it productive as well. You can complete the course in just over 30 minutes and feel comfortable that you know enough to make your social media effort have an impact on your club.
By building awareness of your club and Rotary in general, you make Rotary membership more appealing. By building a sense of community with your members and their friends--along with other interested people--you keep people in the club and draw more into the fold.
You can do it and you can have fun doing it!
This lecture explains briefly how to set up a Facebook page. If you have one, please skip this lecture.
Students will learn how to attract "likes" on a Facebook Page.
Students will learn to post strategically on their Facebook pages.
Students will learn the basics of advertising on Facebook.
This lecture describes how to set up a Facebook group. If you already have one, skip this lecture.
This lecture will enable students to quickly grow the membership of a Facebook group.
This lecture will teach students what to post in a group and when to post it.
Students will learn to think strategically about converting fans and followers into Club members.
This lecture will help students determine if using an app like Hootsuite or Bufferapp is a fit.
This lecture provides a review of the course that allows the student to think through how all of the parts work together.
Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of third largest company on the 2009 Inc. 500 list—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World.
Now, as a journalist, author, speaker, Devin is devoted full time to championing social good, writing about, advocating for and advising those who do good. He has written about 400 articles for Forbes as well as the Deseret News, the Rotarian Magazine and other online publications. He publishes the websites YourMarkOnTheWorld, MySocialGoodNews and GoodCrowdInfo. He travels extensively, sharing inspiring messages as a keynote speaker, emcee, and trainer.
As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions.
Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship.
Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business.
Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).