Social Media for Rotary Clubs
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Social Media for Rotary Clubs

Learn how social media can help you grow your club and do more good!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
35 students enrolled
Created by Devin D. Thorpe
Last updated 11/2016
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 35 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students who complete the course will be able to lead the social media effort for their Club or District.
View Curriculum
Requirements
  • Students should know how to use Facebook personally before enrolling in this course.
Description

As Rotary Clubs around the world learn to use social media better, clubs will grow and be able to do more good. This course will help you develop a social media strategy for your club that you can execute without spending full time on your phone or at your computer.

Social media can be fun and this course will help you learn how to make it productive as well. You can complete the course in just over 30 minutes and feel comfortable that you know enough to make your social media effort have an impact on your club.

By building awareness of your club and Rotary in general, you make Rotary membership more appealing. By building a sense of community with your members and their friends--along with other interested people--you keep people in the club and draw more into the fold.

You can do it and you can have fun doing it!

Who is the target audience?
  • The target student is a Rotary Club or District leader who has responsibility for social media.
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Curriculum For This Course
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Start Here
2 Lectures 00:57

This video provides an overview of the course.

Preview 00:40

This video provides a brief introduction and welcome from the author.

Preview 00:17
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Build Your Social Media Strategy
1 Lecture 01:20
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Using Twitter to Build Awareness
3 Lectures 08:17

Students will learn how to choose an appropriate Twitter handle for their club.

Preview 02:01

Students will learn how to quickly build a Twitter following.

Preview 02:28

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Using a Facebook Page to Build Awareness
4 Lectures 10:44

This lecture explains briefly how to set up a Facebook page. If you have one, please skip this lecture.

Creating a Page
01:25

Students will learn how to attract "likes" on a Facebook Page.

Attracting "Likes"
00:50

Students will learn to post strategically on their Facebook pages.

What to Post and When to Post It
02:23

Students will learn the basics of advertising on Facebook.

Bonus Lecture: Advertising on Facebook
06:06
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Using Facebook Groups to Foster Community
3 Lectures 08:04

This lecture describes how to set up a Facebook group. If you already have one, skip this lecture.

Creating a Group
01:22

This lecture will enable students to quickly grow the membership of a Facebook group.

Adding Group Members
01:54

This lecture will teach students what to post in a group and when to post it.

What to Post and When to Post It
04:48
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Cultivate Your Crowd
1 Lecture 02:02

Students will learn to think strategically about converting fans and followers into Club members.

Cultivate Your Crowd
02:02
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Use a Tool to Schedule Your Social Media Posts
1 Lecture 01:48

This lecture will help students determine if using an app like Hootsuite or Bufferapp is a fit.

Bufferapp and Hootsuite
01:48
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Review
1 Lecture 01:55

This lecture provides a review of the course that allows the student to think through how all of the parts work together.

Review
01:55
About the Instructor
Devin D. Thorpe
4.3 Average rating
23 Reviews
146 Students
4 Courses
Champion of Social Good

Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of third largest company on the 2009 Inc. 500 list—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World.

Now, as a journalist, author, speaker, Devin is devoted full time to championing social good, writing about, advocating for and advising those who do good. He has written about 400 articles for Forbes as well as the Deseret News, the Rotarian Magazine and other online publications. He publishes the websites YourMarkOnTheWorld, MySocialGoodNews and GoodCrowdInfo. He travels extensively, sharing inspiring messages as a keynote speaker, emcee, and trainer.

As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions.

Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship.

Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business.

Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).