This course is intended for busy people with multiple responsibilities, including social media for a small nonprofit with a small marketing budget. It will help you identify your goals and develop a simple and effective social media strategy.
The course will teach you:
The course can be completed in less than one hour and will leave you with clear and actionable tactics to execute.
This lecture will help you choose a Twitter handle. If you already have one, you can skip this short lecture.
This lecture will coach you how to create a Facebook page. If you have one, you can skip this short lecture.
This video will help you determine what to post on your Facebook page and when to post it.
This lecture will help you set up a Facebook group. If you already have a group, you can skip this short lecture.
This lecture will teach you how to add members to your Facebook group.
This lecture will help you figure out what to post in your Facebook group and when to post it.
This lecture will teach you how to cultivate your crowd to raise more money.
This lecture will help you identify tools that will make managing your social media efforts much easier.
This lecture provides a quick recap of the course.
This quiz will help you determine how well you understood and remember the content in this course.
Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of third largest company on the 2009 Inc. 500 list—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World.
Now, as a journalist, author, speaker, Devin is devoted full time to championing social good, writing about, advocating for and advising those who do good. He has written about 400 articles for Forbes as well as the Deseret News, the Rotarian Magazine and other online publications. He publishes the websites YourMarkOnTheWorld, MySocialGoodNews and GoodCrowdInfo. He travels extensively, sharing inspiring messages as a keynote speaker, emcee, and trainer.
As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions.
Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship.
Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business.
Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).