Social Media Strategy for Nonprofits
3.7 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
74 students enrolled
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Social Media Strategy for Nonprofits

Accelerate Your Nonprofit Social Media to Build Awareness, Foster Community and Raise More Money
3.7 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
74 students enrolled
Created by Devin D. Thorpe
Last updated 11/2016
English
Current price: $20 Original price: $200 Discount: 90% off
30-Day Money-Back Guarantee
Includes:
  • 32 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop and execute a social media strategy for nonprofits that will get the intended results.
View Curriculum
Requirements
  • Students will need only the most basic computer and internet literacy to succeed in taking this course.
Description

This powerful course by internationally recognized influencer Devin Thorpe will quickly empower you to be a hero within your nonprofit, enabling you to raise your nonprofit's profile, accelerate its fundraising and help it do more good.

This course will take you from dabbling with social media to developing a strategy that will win fans, friends and donors!

This course is intended for busy people with multiple responsibilities, including social media, for a small nonprofit with a small marketing budget. It will help you identify your goals and develop a simple and effective social media strategy.

The course will teach you:

  • How to use Twitter and a Facebook page to build awareness for your cause and attract more people to your community.
  • How to use a Facebook group to foster community among your fans and followers.
  • How to optimize your social media posts to expand your mailing list and raise more money.
  • How to be time efficient using tools like Hootesuite and Bufferapp.

The course can be completed in less than one hour and will leave you with clear and actionable tactics to execute.

Who is the target audience?
  • This course is designed for busy people who work or volunteer for a small nonprofit and have responsibility for social media. The course assumes that your nonprofit has a only a small budget to support you.
Curriculum For This Course
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Welcome and Introduction
2 Lectures 01:04

This lecture provides a quick overview of the course so you know what to expect.

Preview 00:43

This lecture is a brief introduction to the author of the course and a welcome to the students.

Preview 00:21
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Build Your Social Media Strategy
1 Lecture 01:57

This lecture will help you define goals and the outline of a social media strategy for your nonprofit.

Preview 01:57
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Using Twitter to Build Awareness
3 Lectures 05:52

This lecture will help you choose a Twitter handle. If you already have one, you can skip this short lecture.

Preview 01:11

This video explains how to find new followers on Twitter.

Preview 01:32

This lecture will provide you with ideas for what to tweet and when to tweet it.

Preview 03:09
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Using a Facebook Page to Build Awareness
4 Lectures 10:36

This lecture will coach you how to create a Facebook page. If you have one, you can skip this short lecture.

Preview 00:59

This lecture will help you get more likes on your Facebook page.

Preview 00:38

This video will help you determine what to post on your Facebook page and when to post it.

What to Post and When to Post It
01:53

Bonus Lecture: Advertising on Facebook
07:06
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Using Facebook Groups to Foster Community
3 Lectures 06:05

This lecture will help you set up a Facebook group. If you already have a group, you can skip this short lecture.

Creating a Group
00:58

This lecture will teach you how to add members to your Facebook group.

Building Membership
01:39

This lecture will help you figure out what to post in your Facebook group and when to post it.

What to Post and When to Post It
03:28
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Cultivate Your Crowd to Raise Money
1 Lecture 01:42

This lecture will teach you how to cultivate your crowd to raise more money.

Cultivate Your Crowd to Raise Money
01:42
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Use a Tool to Schedule or Queue Your Social Media Posts
1 Lecture 02:19

This lecture will help you identify tools that will make managing your social media efforts much easier.

Bufferapp and Hootsuite
02:19
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Review
1 Lecture 01:57

This lecture provides a quick recap of the course.

Review
01:57

This quiz will help you determine how well you understood and remember the content in this course.

Social Media for Nonprofits Quiz
3 questions
About the Instructor
Devin D. Thorpe
4.3 Average rating
23 Reviews
150 Students
4 Courses
Champion of Social Good

Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of third largest company on the 2009 Inc. 500 list—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World.

Now, as a journalist, author, speaker, Devin is devoted full time to championing social good, writing about, advocating for and advising those who do good. He has written about 400 articles for Forbes as well as the Deseret News, the Rotarian Magazine and other online publications. He publishes the websites YourMarkOnTheWorld, MySocialGoodNews and GoodCrowdInfo. He travels extensively, sharing inspiring messages as a keynote speaker, emcee, and trainer.

As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions.

Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship.

Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business.

Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).