Social Media for Churches: The Basics

All-in-one social media training & strategy for churches! Be a pro communicator on Facebook, Twitter, & across the web!
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  • Lectures 18
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 10/2014 English

Course Description

Welcome to the first-of-it's-kind online training for church social media! Want to reach people in your community without taking out ineffective phone book or newspaper ads? Want to help future members discover the life within your church? Eager to provide resources and engagement for current members? Learn all that and more with this Social Media for Churches: The Basics class!

William Sipling, a certified marketer, blogger, coach, and ministry leader, will help you discover the best ways to make use of our 21st century technology, by providing over 4 hours of video content, 18 total lectures, equaling around 80 pages of outline material! This comprehensive, all-in-one, integrated course will teach you everything you'll need to know to get started!

This course is designed comprehensively—all the principles build on one another. No one will be left having to look up industry-specific, "business and marketing 101" jargon. No one gets left behind navigating through social media—even if Twitter or Facebook is new to you!

Take this class, find new ways to engage your members, and reach out to your community!

What are the requirements?

  • You will need Facebook and Twitter accounts to follow along with our social media tours
  • You should be familiar with basic church "lingo," as it will be used by the instructor

What am I going to get from this course?

  • You will learn about the "call the communicate," a "manifesto" on how the Great Commission relates to social media
  • You will be able to show, from a theological perspective, the importance of using various mediums to target different groups of people
  • You will learn that marketing is not evil, and that "perception management" (the true definition of marketing) is something that we all participate in
  • You will learn to take an integrated approach to church communication—providing a consistent message from sermons to social media
  • You will learn how to navigate and use Facebook "fan pages" to drive engagement for church's events or websites (including how to set up ads)
  • You will become an expert at navigating and interacting on Twitter, understanding the differences between this social network and others, and also setting up ads on this platform
  • You will familiarize yourself with the other major social networks (YouTube, Google Plus, LinkedIn, Instagram, and Pinterest) to learn effective strategies for use in your church
  • You will build and develop a "social media hub" for visitors to connect with, and you will develop your own social media hub, a command center for sending your social media messages
  • You will learn about integrating your "home base," your website, with social media. You will also learn effective ways to create or modify your website to aid in engagement

Who is the target audience?

  • This course is for beginners and advanced students who want to increase familiarize themselves with the theory behind "the call to communicate," who want to produce value-driven content for their social media feeds, and integrate their social media efforts across many internet platforms
  • This course is for people who want to "become all things to all people," including using social media to reach people
  • This course is for people who are already familiar with using social networks, as ad placement tools, social integration, and other advanced topics will be covered, as well

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Let's get introduced!

Well, hello there! Glad we can all be here and work together. In this video, I'm just saying hi! If you'd like to get to know me, just send me some feedback, contact me, or visit me on my website at! You can read my blog to learn about other great educational content, or check out other social media sources!

Section 2: Social Media Marketing

Key themes of this class:

  • Understanding the use of social media for churches
  • Learning about social networks and the powerhouse marketing tools that they offer
  • How to create and share compelling content (the ultimate driver behind marketing)

We'll be answering some key questions, like: how do we set effective goals? Is there anything wrong with a church doing marketing? How do I get the right Biblical motivation to be a master at perception management?


Want to do more to learn about our task of "being all things to all people"? Keep studying to find out! You'll learn about:

  • Principles from 1 Corinthians 9
  • Methods that Paul used when evangelizing
  • How the Bible speaks about doing market research
  • And much more!

How do I learn where people are at so I can most effectively reach them? Is it possible to reach a demographically broad audience? Is it ok to sometimes focus my efforts on one demographic? Get answers for these questions and more by watching the videos!


In this lecture, we'll start out by discussing:

  • What is media?
  • What is social media marketing?
  • Understanding relationships in marketing
  • The concept of "tribes" and "tribe management"

To provide for your tribe, you'll have to learn about content creation, content curation, information provisions, and problem solving!

    Hope you're ready to learn more, in section two of The Basics of Social Media! We'll continue discussing concept of providing useful content—the real reason your follows will follow you, and how you'll be able to share your message. Providing useful content includes:
    Knowing who you are
    Understanding demographics
    Setting goals and creating plans
    Setting up and learning analytics and testing
    Establishing credibility
    Truly communicating
    Would you believe there's still more? That's okay, I've got you covered in the next lecture, as we progress from talking about social media in general to media and how it pertains to church communication!

In the final section of part one, we'll talk about tying it all together, understanding personas, and setting up/planning our communication.

When it comes to tying everything together, do these things:

  • Be "all in"
  • Have a clear focus
  • Meet generational needs
  • Be missional and evangelistic
  • Plan
As for personas, understand that they are "archetypal characters created to represent different people within a demographic," according to HubSpot. This is important to learn, as we'll be focusing our efforts on those specfic personas we'll create.
Section 3: Navigating Key Social Networks

In this class, we'll be taking a tour of Facebook! In the Facebook class, you'll learn about:

  • Demographics and stats of Facebook
  • Facebook tips and best practices
  • Tour of the Facebook profile
  • Tour of the Facebook page
  • And exploring the Facebook ads panel
The tour of the Facebook Page will show you every step of the process, from start to finish when it comes to setting up your account!

This is part two, of our Facebook tutorial! This continues from part one, and it's focused on setting up your Facebook Fan/Like Page.


Part three of the Facebook tutorial covers the basics of setting up a new on Facebook, and the different parts of the ads analytics panel.


Welcome to the introduction to Twitter! In this class, we'll be covering:

  • An introduction to Twitter
  • A tour of Twitter
  • Twitter best practices and tips
  • Twitter ads

We'll be going over everything from hashtags to setting up an account to making responsive ads!


In Twitter part two, we'll be learning all about Twitter best practices, as well as setting up some awesome ads!


In the last lecture of this module, we'll be talking about the rest of the major social networks, including:

  • Google Plus
  • YouTube
  • Instagram
  • Pinterest
  • LinkedIn
For each of these networks, we'll be asking three key questions: 1) What is it? 2) Is it worth your time? 3) How do I use it effectively?
Section 4: Building Web Presence

In this class, we'll be covering the basics of discovering the branding for our church. We'll be going over topics like:

  • What is branding?
  • What branding includes (visuals, communication "voice," consistency)
  • Examples of poor branding (no/poor familiarity or attribution)
  • Creating a value proposition
  • And the essentials of branding

In part two of our set of branding lessons, we're going over branding best practices. We'll be wrapping up by remembering three key branding principles: 1) be clear with your messages 2) remember the importance of first impressions 3) get feedback.


In this lecture, we'll be going over what it takes to build an effective social media hub for your audience. Our topics for this lesson include:

  • Creating a "connect with us" page on your website
  • Setting up a Google Maps Local listing
  • Setting up the Facebook check-in feature
  • Claiming our Yelp listing
  • and setting up our YouVersion Live profile and events.

For this quick video, we'll be going over how to set up HootSuite as your social media dashboard. We'll be covering how to set up streams, accounts, analytics, and scheduled posts!


Our two main sections that we'll be covering in this lecture are: 1) what is the purpose of your website? 2) and why our website needs to be our home base. We'll be covering point one of "What's the point of a website," which is to provide information.


For our final lecture, we'll be talking finishing our five points about the purpose of a website:

  • Provides information
  • Establishes legitimacy
  • Provides/help service
  • "Landing area" for all media
  • Is a platform of your own
Lastly, we'll be going over the phases of website production, which are the planning phase, functioning phase, building phase, training phase, and the upkeeping phase.
Thank you so much for joining me for this class! Let me know if you have any comments for questions, I'd love to continue helping in whatever way I can!

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Instructor Biography

William Sipling, Social science, philosophy, and religion

William Sipling - Focused on theology, ministry, counseling, psychology, and other topics like technology and digital media.

Experience in digital media for 5+ years. Held job titles such as corporate trainer, digital marketing director, web and social media manager.

BSc in Psychology from Liberty University. Currently a graduate student at Dallas Theological Seminary.

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