Welcome to the first-of-it's-kind online training for church social media! Want to reach people in your community without taking out ineffective phone book or newspaper ads? Want to help future members discover the life within your church? Eager to provide resources and engagement for current members? Learn all that and more with this Social Media for Churches: The Basics class!
William Sipling, a certified marketer, blogger, coach, and ministry leader, will help you discover the best ways to make use of our 21st century technology, by providing over 4 hours of video content, 18 total lectures, equaling around 80 pages of outline material! This comprehensive, all-in-one, integrated course will teach you everything you'll need to know to get started!
This course is designed comprehensively—all the principles build on one another. No one will be left having to look up industry-specific, "business and marketing 101" jargon. No one gets left behind navigating through social media—even if Twitter or Facebook is new to you!
Take this class, find new ways to engage your members, and reach out to your community!
Well, hello there! Glad we can all be here and work together. In this video, I'm just saying hi! If you'd like to get to know me, just send me some feedback, contact me, or visit me on my website at WilliamSipling.com! You can read my blog to learn about other great educational content, or check out other social media sources!
Key themes of this class:
We'll be answering some key questions, like: how do we set effective goals? Is there anything wrong with a church doing marketing? How do I get the right Biblical motivation to be a master at perception management?
Want to do more to learn about our task of "being all things to all people"? Keep studying to find out! You'll learn about:
How do I learn where people are at so I can most effectively reach them? Is it possible to reach a demographically broad audience? Is it ok to sometimes focus my efforts on one demographic? Get answers for these questions and more by watching the videos!
In this lecture, we'll start out by discussing:
To provide for your tribe, you'll have to learn about content creation, content curation, information provisions, and problem solving!
In the final section of part one, we'll talk about tying it all together, understanding personas, and setting up/planning our communication.
When it comes to tying everything together, do these things:
In this class, we'll be taking a tour of Facebook! In the Facebook class, you'll learn about:
This is part two, of our Facebook tutorial! This continues from part one, and it's focused on setting up your Facebook Fan/Like Page.
Part three of the Facebook tutorial covers the basics of setting up a new on Facebook, and the different parts of the ads analytics panel.
Welcome to the introduction to Twitter! In this class, we'll be covering:
We'll be going over everything from hashtags to setting up an account to making responsive ads!
In Twitter part two, we'll be learning all about Twitter best practices, as well as setting up some awesome ads!
In the last lecture of this module, we'll be talking about the rest of the major social networks, including:
In this class, we'll be covering the basics of discovering the branding for our church. We'll be going over topics like:
In part two of our set of branding lessons, we're going over branding best practices. We'll be wrapping up by remembering three key branding principles: 1) be clear with your messages 2) remember the importance of first impressions 3) get feedback.
In this lecture, we'll be going over what it takes to build an effective social media hub for your audience. Our topics for this lesson include:
For this quick video, we'll be going over how to set up HootSuite as your social media dashboard. We'll be covering how to set up streams, accounts, analytics, and scheduled posts!
Our two main sections that we'll be covering in this lecture are: 1) what is the purpose of your website? 2) and why our website needs to be our home base. We'll be covering point one of "What's the point of a website," which is to provide information.
For our final lecture, we'll be talking finishing our five points about the purpose of a website:
William Sipling - Focused on theology, ministry, counseling, psychology, and other topics like technology and digital media.
Experience in digital media for 5+ years. Held job titles such as corporate trainer, digital marketing director, web and social media manager.
BSc in Psychology from Liberty University. Currently a graduate student at Dallas Theological Seminary.