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SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps to using digital marketing tools and how they can generate business for you.
SOCIAL MEDIA ENVIRONMENT This section looks at an overview of the social media environment and why there is a lack of adoption by businesses. BENCHMARK: HOW TO USE THE SOCIAL MEDIA FOR BUSINESS: BALANCE SHEET We look at a tool to benchmark social media activity within an organization and its external application. ENGAGE CUSTOMERS Engaging customers is an issue on social media. This section reviews ways to create community and write for social media. Different tools are considered including LinkedIn, Facebook, Twitter, YouTube and Blogging.
INTEGRATE & MANAGE We look at how to build Social Media activities into the business, management issues and software available to integrate social media platforms. MEASURE & MONITOR This section showcases different tools for social media metrics. From understanding what should be measured, to monitoring social conversations. ACTION PLAN The workshop finishes with a review of best practice and creating a practical action plan for your business.
Take this Social Media and Business course and learn how to use social media for business.</p>
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|Section 1: The Social Media Environment|
Introduction to Social media-Beyond the basicsPreview
Social media environment-Different purposesPreview
Social media environment-Overview, business adoptionPreview
Social media environment-Benefits for business 1
Social media environment-Benefits for business 2
Benchmark Balance sheet
|Section 2: Engage Customers with Social Media|
Creating community & writing for social media
Engage customers-LinkedIn part 1
Engage customers-LinkedIn part 2
Engage customers-LinkedIn part 3
Engage customers-Facebook part 1
Engage customers-Facebook part 2
Engage customers-Integrated case study
Engage customers-Writing for digital media
|Section 3: Integrate and Manage|
Integrate & manage: Building social media activities into the business part 1
Integrate & manage part 2
|Section 4: Measure and Monitor|
Measure & monitor-tools for social media metrics part 1
Measure & monitor-tools for social media metrics part 2
Measure & monitor-Free tools
Measure & monitor-Paid for tools
|Section 5: Best Practice & Action Plan|
Best practice & planning for your business
Action plan-Social media objectives
|Section 6: Continue Learning Winning Marketing Strategies with Oxford Learning Lab|
Bonus Lecture with $9 Coupons to all our Courses!
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.