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+++ COMPLETELY UPDATED FOR 2017+++
4 Hrs Of Video and 23 new Lectures
Today's customers are online, web savvy and socially connected. Which means they're better informed, harder to reach and harder to please. It's clear then, that the world of business has changed.
Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.
This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of: Twitter, LinkedIn, Facebook, Blogging and more. You will learn: A process for generating leads using social media; How to create content that increases conversion rates; Practical advice on incorporating mobile strategies into your marketing mix ; A step-by-step process for measuring the return on investment (ROI) of your social media campaigns. This Social Media Course will help you build a solid social media marketing strategy to generate more leads and sales, contribute to business growth and become a marketing rock star...
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30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Social Media For Business 2017|
Intro to Social Media Strategy CoursePreview
Social Media Strategy
Your Content Strategy
Audience Research - Another angle
Map the Customer Journey
Learn from Analysis
Test and Learn
Analyse the Data
|Section 2: The Social Media Environment|
Introduction to Social media-Beyond the basicsPreview
Social media environment-Different purposesPreview
Social media environment-Overview, business adoptionPreview
Social media environment-Benefits for business 1
Social media environment-Benefits for business 2
Benchmark Balance sheet
|Section 3: Engage Customers with Social Media|
Creating community & writing for social media
Engage customers-LinkedIn part 1
Engage customers-LinkedIn part 2
Engage customers-LinkedIn part 3
Engage customers-Facebook part 1
Engage customers-Facebook part 2
Engage customers-Integrated case study
Engage customers-Writing for digital media
|Section 4: Integrate and Manage|
Integrate & manage: Building social media activities into the business part 1
Integrate & manage part 2
|Section 5: Measure and Monitor|
Measure & monitor-tools for social media metrics part 1
Measure & monitor-tools for social media metrics part 2
Measure & monitor-Free tools
Measure & monitor-Paid for tools
|Section 6: Best Practice & Action Plan|
Best practice & planning for your business
Action plan-Social media objectives
|Section 7: Continue Learning Winning Marketing Strategies with Oxford Learning Lab|
Bonus Lecture with $9 Coupons to all our Courses!
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.