Social Media For Business Strategy 2017
4.5 (98 ratings)
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Social Media For Business Strategy 2017

Create a compelling mix with the latest Social Media Strategies. Achieve business growth goals stay ahead of competitors
4.5 (98 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,449 students enrolled
Last updated 1/2017
English
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Current price: $10 Original price: $95 Discount: 89% off
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Includes:
  • 7 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a complete Social Media Strategy for your business
  • Generate leads using Social Media
  • Practical advice on incorporating mobile strategies into your marketing mix
  • Create content that increases conversion rates
  • Measure and Monitor the Results
View Curriculum
Requirements
  • General Internet and Social Media Awarness
Description

+++ COMPLETELY UPDATED FOR 2017+++

4 Hrs Of Video and 23 new Lectures

Today's customers are online, web savvy and socially connected. Which means they're better informed, harder to reach and harder to please. It's clear then, that the world of business has changed. 

  1. But have you kept up? 
  2. Do you have the tactics, tools and training to leverage social media for business success? 

Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of: Twitter, LinkedIn, Facebook, Blogging and more. You will learn: A process for generating leads using social media; How to create content that increases conversion rates; Practical advice on incorporating mobile strategies into your marketing mix ; A step-by-step process for measuring the return on investment (ROI) of your social media campaigns. This Social Media Course will help you build a solid social media marketing strategy to generate more leads and sales, contribute to business growth and become a marketing rock star...



Who is the target audience?
  • Internet Marketers
  • Professional Marketers
  • Business Owners
  • CMO
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Curriculum For This Course
Expand All 50 Lectures Collapse All 50 Lectures 07:08:41
+
Social Media For Business 2017
23 Lectures 03:58:46


Social Media Strategy
07:24

Situation Analysis
09:03

Stakeholders
08:34

The Competition
03:44

Audience Research
20:00

Objectives
14:38

Strategy
10:46

Tactics
10:16

Your Content Strategy
12:22

Content Audits
09:41

Audience Research - Another angle
09:34

Content Ideas
08:01

Map the Customer Journey
12:15

Content Distribution
05:53

Actions
15:57

Controls
07:52

Learn from Analysis
06:17

Test and Learn
06:57

Show ROI
09:37

Analyse the Data
16:09

Conclusions
03:15
+
The Social Media Environment
6 Lectures 39:09



Social media environment-Benefits for business 1
05:05

Social media environment-Benefits for business 2
10:03

Benchmark Balance sheet
10:53
+
Engage Customers with Social Media
12 Lectures 01:33:20
Creating community & writing for social media
05:02

Engage customers-LinkedIn part 1
10:31

Engage customers-LinkedIn part 2
08:02

Engage customers-LinkedIn part 3
05:09

Engage customers-Facebook part 1
09:40

Engage customers-Facebook part 2
06:29

Engage customers-Twitter
11:27

Engage customers-YouTube
04:59

Engage customers-Blogs
06:12

Engage customers-Foursquare
09:31

Engage customers-Integrated case study
07:05

Engage customers-Writing for digital media
09:13
+
Integrate and Manage
2 Lectures 17:20
Integrate & manage: Building social media activities into the business part 1
10:17

Integrate & manage part 2
07:03
+
Measure and Monitor
4 Lectures 21:42
Measure & monitor-tools for social media metrics part 1
07:50

Measure & monitor-tools for social media metrics part 2
04:41

Measure & monitor-Free tools
06:55

Measure & monitor-Paid for tools
02:16
+
Best Practice & Action Plan
2 Lectures 16:24
Best practice & planning for your business
08:42

Action plan-Social media objectives
07:42
+
Continue Learning Winning Marketing Strategies with Oxford Learning Lab
1 Lecture 00:00
Bonus Lecture with $9 Coupons to all our Courses!
2 pages
About the Instructor
Oxford Learning Lab
4.3 Average rating
554 Reviews
16,479 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.