Social Media For Business Strategy 2017

Learn how to use Social Media Strategies to achieve your business goals.
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  • Lectures 50
  • Length 7 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

+++ COMPLETELY UPDATED FOR 2017+++

4 Hrs Of Video and 23 new Lectures

Today's customers are online, web savvy and socially connected. Which means they're better informed, harder to reach and harder to please. It's clear then, that the world of business has changed. 

  1. But have you kept up? 
  2. Do you have the tactics, tools and training to leverage social media for business success? 

Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of: Twitter, LinkedIn, Facebook, Blogging and more. You will learn: A process for generating leads using social media; How to create content that increases conversion rates; Practical advice on incorporating mobile strategies into your marketing mix ; A step-by-step process for measuring the return on investment (ROI) of your social media campaigns. This Social Media Course will help you build a solid social media marketing strategy to generate more leads and sales, contribute to business growth and become a marketing rock star...



What are the requirements?

  • General Internet and Social Media Awarness

What am I going to get from this course?

  • Understand Social Media for your Business
  • Create a Social Media Strategy
  • Measure and Monitor the Results

Who is the target audience?

  • Internet Marketers
  • Professional Marketers
  • Business Owners
  • CMO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Social Media For Business 2017
Intro to Social Media Strategy Course
Preview
11:08
Key Principles
Preview
19:23
Social Media Strategy
07:24
Situation Analysis
09:03
Stakeholders
08:34
The Competition
03:44
Audience Research
20:00
Objectives
14:38
Strategy
10:46
Tactics
10:16
Your Content Strategy
12:22
Content Audits
09:41
Audience Research - Another angle
09:34
Content Ideas
08:01
Map the Customer Journey
12:15
Content Distribution
05:53
Actions
15:57
Controls
07:52
Learn from Analysis
06:17
Test and Learn
06:57
Show ROI
09:37
Analyse the Data
16:09
Conclusions
03:15
Section 2: The Social Media Environment
Introduction to Social media-Beyond the basics
Preview
01:50
Social media environment-Different purposes
Preview
05:38
Social media environment-Overview, business adoption
Preview
05:40
Social media environment-Benefits for business 1
05:05
Social media environment-Benefits for business 2
10:03
Benchmark Balance sheet
10:53
Section 3: Engage Customers with Social Media
Creating community & writing for social media
05:02
Engage customers-LinkedIn part 1
10:31
Engage customers-LinkedIn part 2
08:02
Engage customers-LinkedIn part 3
05:09
Engage customers-Facebook part 1
09:40
Engage customers-Facebook part 2
06:29
Engage customers-Twitter
11:27
Engage customers-YouTube
04:59
Engage customers-Blogs
06:12
Engage customers-Foursquare
09:31
Engage customers-Integrated case study
07:05
Engage customers-Writing for digital media
09:13
Section 4: Integrate and Manage
Integrate & manage: Building social media activities into the business part 1
10:17
Integrate & manage part 2
07:03
Section 5: Measure and Monitor
Measure & monitor-tools for social media metrics part 1
07:50
Measure & monitor-tools for social media metrics part 2
04:41
Measure & monitor-Free tools
06:55
Measure & monitor-Paid for tools
02:16
Section 6: Best Practice & Action Plan
Best practice & planning for your business
08:42
Action plan-Social media objectives
07:42
Section 7: Continue Learning Winning Marketing Strategies with Oxford Learning Lab
Bonus Lecture with $9 Coupons to all our Courses!
2 pages

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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