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Social Media for Business: Top 3 Categories of Use

Learn the top three ways companies successfully leverage social media for free; including examples and key takeaways
4.0 (5 ratings)
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1,615 students enrolled
Created by Michael DeBoer
Last updated 9/2015
$15 $20 25% off
30-Day Money-Back Guarantee
  • 40 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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How are American companies getting the most out of social media? Learn the three main categories to get the most out of social networks, without investing extra money into advertising. The categories covered include: Marketing and advertising, relationships, and recruitment.

Businesses who use social media to its fullest potential have shifted their marketing and advertising strategies to include communicating with customers and the nurturing of relationships built online. Smart companies have moved to a two-way dialog communication model to gain trust and top-of-mind status with the people they do business with. You will learn how unpaid techniques should revolve around building relationships and how to leverage social media's inherent "always on" benefits to communicate timely information; to both your current and potential customers. Furthermore, your presence on social media speaks volumes to those who would like to work for your company, so you will also take away learnings on using social media as a recruitment and Human Resource (HR) tool.

This course contains almost 40 total minutes of presentation-styled video, with five lectures containing examples and top tips. Easy to follow, and spit into logical segments, anyone who would like to learn how businesses successfully use the free aspects of social media should take this course.
Who is the target audience?
  • This social media course is meant for professionals wanting to use social media in a business setting. Since business use of social media networks differs from personal use, the three basic ways to leverage social media in a cost-effective way are covered.
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What Will I Learn?
Understand the three top categories of free social media use in the business setting
Learn the best practices for building and maintaining valuable relationships with current and prospective customers
Recognize the difference between marketing, PR, relationship-building, HR and recruitment usage
Discover tips on how to begin mastering a business communications tool which is "on" 24 hours a day, seven days a week
View Curriculum
  • An entry-level knowledge of social media networks is helpful, but not necessary
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 39:37
Intoduction to the Three Types of Use
1 Lecture 05:18

An introduction from your Instructor and a brief overview of the three main categories in which companies benefit from social media.

Preview 05:18
The Big Free Three
3 Lectures 25:49
Learn the ways in which companies use the "always on" benefits of social media to their advantage
Preview 07:46

Find out how businesses build and maintain relationships with social media. Be "top of mind" when customers need your type of service or products.


Learn the modern way to post available positions at your company, and how to make sure you future employees see the best side of your business. In addition, see how companies use social media to accept employees into their team.

Recruitment and HR
Summary of Business Use
1 Lecture 08:30

The three ways in which companies use social media each have a main takeaway; in this section we conclude with those main points.

The Key Points to Remember
About the Instructor
4.3 Average rating
7 Reviews
1,628 Students
2 Courses
Communications Expert; Digital and Traditional Media

Mr. Michael DeBoer has traversed multiple industries while representing sole proprietorships, start-up companies and global corporations. With both traditional and digital communication expertise spanning a 20 year career, he specializes in integrated communications and complex marketing strategy.

Additionally, Michael has won four "ADDY" awards and has led professional creative teams in achieving international "W3" and "Communicator Award" honors.

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