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Most American businesses are using at least one social media network to promote their company; sometimes as many as four or five. But before you expand your social media usage, or begin to start promoting a company on social media, there are some important things to consider.
This course will present you with the honest pros and cons of using social media in the business setting. While there are many good reasons to use networks such as Facebook, Twitter, Instagram, Linkedin, Pinterest and more, there are also negative side effects to be aware of; and only with a true understanding of all things good and bad about social media usage can you be ready for what is ahead.
You’ll learn why using social media networks are a great idea and how far we’ve come in using digital communications to advertise companies, as well as how to deal with negative comments and new time management techniques.
It is also vital to evaluate your situation and plan how your company can get the most out of social media. This course will guide you through four key areas of planning:
In these four areas you’ll learn how to plan for the best free use of social media and how companies in the United States benchmark where they stand in the social marketplace.
Furthermore, the most important aspect of successful use of social media is covered: Content. Because social media channels must be fed constantly to appear active and credible, companies must always be planning interesting content to share. You’ll be provided with sample content types to keep your channels fresh and shareworthy enough so followers help you by re-posting, re-tweeting and spreading your content for you.The popularization of “smart” devices has allowed social media to rapidly become part of our worldwide culture. Today, a company’s involvement in social media places them directly in front of target markets on any connected device – anywhere, at any time. By using the practical knowledge this course presents, you can be sure your efforts on social media will be worth the time you invest, and the company you represent will be presented in the best light possible.
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|Section 1: What this course will cover|
You'll learn that using social media to represent a company is different than how you would use it in your personal life. Once you start using it for a business it is difficult to stop (or even pause) postings, so you'll be presented with why it's important to understand the pros and cons. You'll also be introduced to the concept of a "living brand" online and how we'll evaluate your company's potential use of social media by starting to plan for success.
|Section 2: The Good and the Bad on using Social Media for a Company - Pros and Cons|
In seven key areas of modern marketing, social media proves to be a great choice for businesses to promote ideas, services, and products: (1) Location, (2) Sharing, (3) Relationships, (4) Cost, (5) Ease of Use, (6) Compatibility, and (7) Placement. You'll learn why these areas are so important and why now, in some cases, social media may even be a better option than company websites.
Because the use of social media opens up your company to 2-way dialog (back and forth discussion) with current customers, potential customers, and the general public, there are a few areas that could be considered "cons" of promoting a business on social networks. In this lecture you'll learn the drawbacks of becoming more engaged with the public and we'll start to cover how to handle tough situations. You'll also find out which two "cons" are actually good most of the time because they offer you opportunities like no other form of communication.
|Section 3: Evaluating your Potential and Planning for Success|
In this short introduction, we’ll leave the “pros and cons” section and you’ll be briefed on why four new areas of evaluation are so important to leverage social media in the best way possible.The areas to be covered are: (1) Placement, (2) Engagement, (3) Competition, and (4) Content.
This begins the actual evaluation section of the course. You'll be presented with the question: "Where will you place your social media logos?" The answer to this question will help determine what networks to use and what content you may want to post when planning your social media usage.
The word “engagement” in social media is the fancy way of saying you’re communicating back in forth with people. Another way of describing engagement is “2-way dialog.” In this video you’ll learn why engagement is one of the most important aspects of social networks and companies who engage with fans, followers, and the public online realize the true potential of social media.
In this section you’ll also get helpful tips on how to engage with others while representing a business, and we'll also discuss how to deal with negativity on your company's networks.
Do you know what your competition is doing on social media? In this section you’ll be presented with the importance of knowing how your competitors are using social networks, and how you can benefit from performing a small amount of research. You will learn five areas to measure how you compare (benchmark).
Included in this section is a downloadable Excel spreadsheet to use to document how at least three of your competitors are using social media.
Content is by far the most important aspect of a company’s social media efforts. In this video you’ll be presented with sample content types, where to get content inspiration, how and when to set time aside for content creation, plus the importance of an editorial calendar.
Additionally, a downloadable worksheet is provided to help you discover new content ideas for your social media channels, and to fill in the types of posts that would help your business the most.
|Section 4: Conclusion and Summary|
In this summary of “Social Media for Business: The Pros, Cons and Your Potential,” you’ll receive an overview of how a company’s use of social networks differs from personal use and why it’s important to set time aside for research, planning, and content creation. You’ll also be presented with a refresher on the pros and cons of using social media for a business and how to handle negativity online.
Finally, you’ll be reminded of how important quality content is to your social media success and when people share your content they are helping to “amplify” your time spent on social media channels.
Mr. Michael DeBoer has traversed multiple industries while representing sole proprietorships, start-up companies and global corporations. With both traditional and digital communication expertise spanning a 20 year career, he specializes in integrated communications and complex marketing strategy.
Additionally, Michael has won four "ADDY" awards and has led professional creative teams in achieving international "W3" and "Communicator Award" honors.