Social Media for Business Growth: Create a Winning Strategy
3.5 (1 rating)
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Social Media for Business Growth: Create a Winning Strategy

A Strategic Guide to use Social Media to Generate Credible Leads and New Customers
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
79 students enrolled
Last updated 12/2016
English
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • A process for generating leads using social media
  • How to create content that increases conversion rates
  • Practical advice on incorporating mobile strategies into your marketing mix
  • A step–by–step process for measuring the return on investment (ROI) of your social media campaigns
View Curriculum
Requirements
  • General Internet Marketing Knowledge
Description


STOP WAISTING TIME AND MONEY! Learn Winning Strategies to Implement NOW in Your Social Media for Business.

Today’s customers are online, web savvy and socially connected. Which means they’re better informed, harder to reach and harder to please.

It’s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success?

Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of:

· Twitter

· LinkedIn

· Facebook

· Blogging and more…

Who is the target audience?
  • Marketing managers and their team members
  • Sales people
  • Business Development teams
  • Online Marketing, Social Media and PR consultants
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Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 07:22:30
+
Social Media Channels Strategy
10 Lectures 01:17:00

How We can Make the Most from Social Media
11:37

How to Make It Work for You 1
06:25

How to Make It Work for You 2
09:11

Social Media Marketing Plan 1
10:05

Social Media Marketing Plan 2
09:50

Social Media Marketing Plan 3
10:29

Learn from Who Applies It
06:30

Summary and Resources
07:30

Slides
79 pages
+
Introduction to Social media strategy
5 Lectures 48:38

Introduction to Social media strategy - Part 2
09:24

Key messages - Part 1
10:19

Key messages - Part 2
11:28

Key messages - Part 3
08:18
+
Targets and Strategy
8 Lectures 01:25:03
Agree targets objectives and strategy
12:23


Evaluate social media tools - Part 1
08:36

Evaluate social media tools - Part 2
09:41

Create a cross functional approach - Part 1
13:25

Create a cross functional approach - Part 2
07:02

Light touch editorial approach
10:55

The psychology of sharing
09:46
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Internal policies and terms of use
6 Lectures 01:04:45

Internal policies and terms of use - Part 2
07:37

Internal policies and terms of use - Part 3
12:55

Internal policies and terms of use - Part 4
14:57

Implement social media monitoring - Part 1
12:08

Implement social media monitoring - Part 2
08:41
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Social media person or team
6 Lectures 50:16

Social media person or team - Part 2
10:13

Social media person or team - Part 3
12:51

Social media person or team - Part 4
07:48

Social media person or team - Part 5
07:41

Conduct appropriate training
04:10
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Define metrics and ROI
4 Lectures 37:48

Define metrics and ROI - Part 2
12:13

Define metrics and ROI - Part 3
09:55

Completing the Plan
05:12
About the Instructor
Oxford Learning Lab
4.3 Average rating
539 Reviews
16,312 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.