Social Media for Business Growth: Create a Winning Strategy

A Strategic Guide to use Social Media to find New Customers, Generate Credible Leads and Make More Money.
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  • Lectures 39
  • Contents Video: 6 hours
    Other: 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2013 English

Course Description

---------------------NEW 2015 UPDATES + DOWNLOADABLE SLIDES-------------------------

STOP WAISTING TIME AND MONEY! Learn Winning Strategies to Implement NOW in Your Social Media for Business.

Today’s customers are online, web savvy and socially connected. Which means they’re better informed, harder to reach and harder to please.

It’s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success?

Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of:

· Twitter

· LinkedIn

· Facebook

· Blogging and more…

What are the requirements?

  • General Internet Marketing Knowledge

What am I going to get from this course?

  • A process for generating leads using social media
  • How to create content that increases conversion rates
  • Practical advice on incorporating mobile strategies into your marketing mix
  • A step–by–step process for measuring the return on investment (ROI) of your social media campaigns

What is the target audience?

  • Marketing managers and their team members
  • Sales people
  • Business Development teams
  • Online Marketing, Social Media and PR consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Social Media Channels Strategy 2015
Intro & History
Preview
05:23
How We can Make the Most from Social Media
11:37
How to Make It Work for You 1
06:25
How to Make It Work for You 2
09:11
Social Media Marketing Plan 1
10:05
Social Media Marketing Plan 2
09:50
Social Media Marketing Plan 3
10:29
Learn from Who Applies It
06:30
Summary and Resources
07:30
Slides
79 pages
Section 2: Introduction to Social media strategy
Introduction to Social media strategy - Part 1
Preview
09:09
Introduction to Social media strategy - Part 2
09:24
Key messages - Part 1
10:19
Key messages - Part 2
11:28
Key messages - Part 3
08:18
Section 3: Targets and Strategy
Agree targets objectives and strategy
12:23
Develop your strategy
Preview
13:15
Evaluate social media tools - Part 1
08:36
Evaluate social media tools - Part 2
09:41
Create a cross functional approach - Part 1
13:25
Create a cross functional approach - Part 2
07:02
Light touch editorial approach
10:55
The psychology of sharing
09:46
Section 4: Internal policies and terms of use
Internal policies and terms of use - Part 1
Preview
08:27
Internal policies and terms of use - Part 2
07:37
Internal policies and terms of use - Part 3
12:55
Internal policies and terms of use - Part 4
14:57
Implement social media monitoring - Part 1
12:08
Implement social media monitoring - Part 2
08:41
Section 5: Social media person or team
Social media person or team - Part 1
Preview
07:33
Social media person or team - Part 2
10:13
Social media person or team - Part 3
12:51
Social media person or team - Part 4
07:48
Social media person or team - Part 5
07:41
Conduct appropriate training
04:10
Section 6: Define metrics and ROI
Define metrics and ROI - Part 1
Preview
10:28
Define metrics and ROI - Part 2
12:13
Define metrics and ROI - Part 3
09:55
Completing the Plan
05:12

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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