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---------------------NEW 2015 UPDATES + DOWNLOADABLE SLIDES-------------------------
STOP WAISTING TIME AND MONEY! Learn Winning Strategies to Implement NOW in Your Social Media for Business.
Today’s customers are online, web savvy and socially connected. Which means they’re better informed, harder to reach and harder to please.
It’s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success?
Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Social Media Channels Strategy|
Intro & HistoryPreview
How We can Make the Most from Social Media
How to Make It Work for You 1
How to Make It Work for You 2
Social Media Marketing Plan 1
Social Media Marketing Plan 2
Social Media Marketing Plan 3
Learn from Who Applies It
Summary and Resources
|Section 2: Introduction to Social media strategy|
Introduction to Social media strategy - Part 1Preview
Introduction to Social media strategy - Part 2
Key messages - Part 1
Key messages - Part 2
Key messages - Part 3
|Section 3: Targets and Strategy|
Agree targets objectives and strategy
Develop your strategyPreview
Evaluate social media tools - Part 1
Evaluate social media tools - Part 2
Create a cross functional approach - Part 1
Create a cross functional approach - Part 2
Light touch editorial approach
The psychology of sharing
Implement social media monitoring - Part 1
Implement social media monitoring - Part 2
|Section 5: Social media person or team|
Social media person or team - Part 1Preview
Social media person or team - Part 2
Social media person or team - Part 3
Social media person or team - Part 4
Social media person or team - Part 5
Conduct appropriate training
|Section 6: Define metrics and ROI|
Define metrics and ROI - Part 1Preview
Define metrics and ROI - Part 2
Define metrics and ROI - Part 3
Completing the Plan
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.