Social Media Ethics

Just because you can tweet it, doesn't mean you should. Learn to do the right thing on social media.
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  • Lectures 11
  • Contents Video: 33 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Social media ethics training course explains the requirements of the law, how ethics policy applies to social networking and how to engage in ethical conversations on social networks.

Promote ethical conduct online in this self-paced employee training on social media ethics. Certify employees and professionals to use social media effectively while enhancing ethics and compliance. This course is appropriate for anyone who wants to learn to use social media for business without violating Federal, State and local rules and regulations.

Covers liability for unethical behavior, how the National Labor Relations Act governs social media use at work, professional netiquette standards, rules concerning work related social media use on personal vs. branded social networking accounts, how to avoid provoking defamation, discrimination and harassment claims on social networks, the risks associated with confidentiality and confidential sources and much more.

What are the requirements?

  • No prior knowledge of social media ethics is required.

What am I going to get from this course?

  • Exercise good judgment when using social networks for work
  • Avoid tweeting something that could get you sued or fired
  • Understand what constitutes ethical, respectful behavior on social media
  • Demonstrate tolerance and consideration for others on social networks

What is the target audience?

  • This course for anyone who wants to learn ethical behavior on social networks.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Social Media Ethics Course Materials
02:29

This course introduces employees to ethical principles and legal compliance when they use social media for work. The training explain what is considered discrimination, harassment and defamation online, and how to demonstrate appropriate behavior on social networks.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn Social Media Compliance Certification.

Tweet the instructor at http://twitter.com/ericschwartzman

01:59

This course provides insight into the benefits and risks of using digital communications in accordance with the FTC social media disclosure guidelines. It provides an overview of how to make the proper disclosures when you use social media for work.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so that you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different states, cities, and companies have different laws and rules that apply. If you're not sure, ask before you act.

01:58

This lecture explains the difference between disclosure responsibilities that individuals have on personal social media profiles versus the responsibilities they have when they communicate through an employer's official social media profile.

02:28

This lecture explains why and how the material employees share on social media could be mistaken as official corporate communications, even if the employee is not an authorized spokesperson.

02:24

This lecture explains the circumstances under which the National Labor Relations Act protects employee communications on social media.

05:18

This lecture explains why information shared on social networks is rarely private, even if you think it should be and outlines a rationale by which employees can decide between information that can be shared publicly on social networks, and information that should be kept private or off of public communications channels.

03:05

This lecture provides a summary overview of what type of behavior constitutes respectfulness on social media, and what would be seen as disrespectful online.

06:49

This lecture is an introduction to the concept of defamation and explains what type of online social networking behavior could be likely to provoke a defamation claim.

03:48

This lecture explains what is considered illegal harassment and discrimination at work.

01:32

This lecture explains the risks associated with promising confidentiality to source, your responsibility to live up to your promise and situations where you could be legally required reveal your source.

00:54

This lecture summarizes the personal responsibilities individuals have when they use social media at work.

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Instructor Biography

I'm an entrepreneurial project manager and digital product developer currently managing the Center for Digital Innovation at Howard Industries in Santa Monica.

I have a lot of experience in big data analytics and digital compliance, as well as a background in sales and marketing.  And I cowrote the best-seller “Social Marketing to the Business Customer" with Paul Gillin.

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