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Social Media Ethics

Just because you can tweet it, doesn't mean you should. Learn to do the right thing on social media.
4.1 (86 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,758 students enrolled
Published 1/2015
English
Free
Includes:
  • 33 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

Social media ethics training course explains the requirements of the law, how ethics policy applies to social networking and how to engage in ethical conversations on social networks.

Promote ethical conduct online in this self-paced employee training on social media ethics. Certify employees and professionals to use social media effectively while enhancing ethics and compliance. This course is appropriate for anyone who wants to learn to use social media for business without violating Federal, State and local rules and regulations.

Covers liability for unethical behavior, how the National Labor Relations Act governs social media use at work, professional netiquette standards, rules concerning work related social media use on personal vs. branded social networking accounts, how to avoid provoking defamation, discrimination and harassment claims on social networks, the risks associated with confidentiality and confidential sources and much more.

Who is the target audience?
  • This course for anyone who wants to learn ethical behavior on social networks.
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What Will I Learn?
Exercise good judgment when using social networks for work
Avoid tweeting something that could get you sued or fired
Understand what constitutes ethical, respectful behavior on social media
Demonstrate tolerance and consideration for others on social networks
View Curriculum
Requirements
  • No prior knowledge of social media ethics is required.
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 32:44
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Social Media Ethics Course Materials
11 Lectures 32:44

This course introduces employees to ethical principles and legal compliance when they use social media for work. The training explain what is considered discrimination, harassment and defamation online, and how to demonstrate appropriate behavior on social networks.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn Social Media Compliance Certification.

Tweet the instructor at http://twitter.com/ericschwartzman

Overview to Social Media Ethics
02:29

This course provides insight into the benefits and risks of using digital communications in accordance with the FTC social media disclosure guidelines. It provides an overview of how to make the proper disclosures when you use social media for work.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so that you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different states, cities, and companies have different laws and rules that apply. If you're not sure, ask before you act.

Introduction: What to Expect from this Course
01:59

This lecture explains the difference between disclosure responsibilities that individuals have on personal social media profiles versus the responsibilities they have when they communicate through an employer's official social media profile.

Why Social Media is Different
01:58

This lecture explains why and how the material employees share on social media could be mistaken as official corporate communications, even if the employee is not an authorized spokesperson.

Understanding Agency Law
02:28

This lecture explains the circumstances under which the National Labor Relations Act protects employee communications on social media.

The National Labor Relations Act (NLRA)
02:24

This lecture explains why information shared on social networks is rarely private, even if you think it should be and outlines a rationale by which employees can decide between information that can be shared publicly on social networks, and information that should be kept private or off of public communications channels.

Distinguishing Public from Private Information
05:18

This lecture provides a summary overview of what type of behavior constitutes respectfulness on social media, and what would be seen as disrespectful online.

Good Netiquette
03:05

This lecture is an introduction to the concept of defamation and explains what type of online social networking behavior could be likely to provoke a defamation claim.

Understanding Defamation
06:49

This lecture explains what is considered illegal harassment and discrimination at work.

Understanding Discrimination and Harassment
03:48

This lecture explains the risks associated with promising confidentiality to source, your responsibility to live up to your promise and situations where you could be legally required reveal your source.

Risks of Working with Confidential Sources
01:32

This lecture summarizes the personal responsibilities individuals have when they use social media at work.

Conclusion and Next Steps
00:54
About the Instructor
4.1 Average rating
2,197 Reviews
36,058 Students
21 Courses
Multidisciplinary team leader

After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.

I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD.  Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.

I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms. 

In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.

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