What you'll learn

By the end of this course, you will be to create engaging and effective content for your social media platforms!

Course content

3 sections • 11 lectures • 1h 4m total length

Introductions and Course Outline1:38
This lecture consists of a video that covers an introduction from the teacher, teaching qualifications, and the course outline.

An Introduction to Content Creation2:43
This lecture consists of a video that introduces what content creation is, as well as how we will follow a six step content creation process.
Identifying Social Media Platforms10:49
This lecture consists of a video that covers the top 3 social media platforms and the type of content that can be created for each. Facebook, Twitter, and Pinterest will be the focus of this lecture.
Defining The Content Mix15:14
This lecture consists of a video that covers the content mix. It explores the balance between sales posts, interactive posts, and informative posts on the social media platforms.
Organizing and Planning Content14:58
This lecture covers how to organize and plan out the content that you have created for each platform. You will see the content calendar and automated posting tools in the section. The content calendar shown is available for download at the end of the course.
Tracking Posts1:51
This course is a video that covers posting follow up. It stresses the importance of following up on all content posted to social media sites to ensure that it posts the way you want it to.
Moderating7:41
This lecture consists of a video that covers moderating your posts on various social media platforms. It covers how to deal with positive and negative feedback.
Collecting Feedback5:44
This lecture consists of a video that covers how to collect feedback, analyze it, and apply changes to your content and overall social media strategy.
Wrapping Up3:22
This lecture consists of a video that wraps up the course. Key takeaways and a comprehensive review are included in this section.

Requirements

This course requires a computer and internet connection.

Description

Having trouble coming up with the right mix of posts? Don’t know what to say or don’t have the time to post it? Is social media becoming too much work?

This workshop will cover everything you need to know about creating killer content for the top social media platforms like Facebook, Twitter, Pinterest, and Instagram!

In this class you will learn:

-A content mix- how to balance sales posts versus engagement posts
-Custom content for social media platforms- learning how to tailor a message to fit the platform since the same message doesn’t work for every social media platform!
-Schedule content to post automatically
-Build a content calendar and more!

You will leave this class feeling confident about posting to the top social media sites. You also receive a FREE content calendar template to get you started!

Who this course is for:

This course is intended for beginners

What you'll learn

Explore related topics

Course content

Introductions and Course Outline1 lecture • 2min

Social Media Content Creation 1018 lectures • 1hr 2min

Social Media Content Creation- Free Resources2 lectures • 1min

Requirements

Description

Who this course is for: