AUDIT: Social Media Audit Benchmark Facebook Twitter & more

Assess: Social Media AUDIT & BENCHMARK of Facebook Pages & your Groups, Twitter, Instagram
3.7 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,005 students enrolled
Take This Course
  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 2/2015 English

Course Description

This is a Corporate course for Business, Government and Not for Profits also For my Uni Students (business), 3 Day Intensive students and really any social media consultant (advanced) who wants to do a quick benchmark of multiple social media platforms analytics and measurements in preparation for pitching to a potential client, speaking to a new client or reviewing standard practices in Social Media before developing a full analytics and measurement report. While this course is not a social media measurement and analytics course it does introduce tools such as Facebook Insights, analytics for Instagram and LinkedIn groups and Facebook groups as well as Twitter's new Analytics tool.

My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. This course will allow YOU to do that Social Media Audit, with step by step video tutorials, a downloadable Social Media Audit template and indepth information on what tools to use for not only Facebook Page Insights but also Facebook Group analytics, LinkedIn Group analytics, Twitter, Instagram and so on.

  • Facebook Pages Insights
  • Facebook Groups analytics
  • LinkedIn Profile measurement
  • LinkedIn Group analytics
  • Twitter measurement (tweets and followers analytics)
  • Instagram insights and analytics

At the end of this course you'll be able to undertake an audit and develop a document in readiness for strategies and further work. If you have any questions, please ask in the Discussion area - I love questions! :)

LIVE: Feb 24 2015 FYI Uni, Organisations & 3 Day Intensive students: this is the audit to bring to class.

What are the requirements?

  • Understanding of Facebook, Twitter, Instagram and LinkedIn
  • Access to a computer and browser

What am I going to get from this course?

  • Collate All The Necessary Data For A Social Media Audit
  • Go Indepth into Facebook Insights and Twitter Analytics for data
  • Use 3rd Party Tools for insights into LinkedIn Groups and Facebook Groups and Instagram publishing
  • Fill in the Social Media Audit Document in Preparation for Discussion with Clients and Internal Stakeholders

Who is the target audience?

  • Social Media Consultants - Inhouse or Client
  • Staff Responsible for Social Media Management Throughout An Organisation
  • Students Wanting An Indepth Understanding of Social Media Consulting
  • Marketing and Public Relations Personnel Who Have "Inherited" Some Social Media Accounts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Social Platforms Measurement and Benchmark
9 pages

Hi, If you would like an editable document online for you to make changes to, please go to GOOGLE DOCS and save/edit the document in Google Doc by clicking MAKE A COPY under File. The PDF here is for those that prefer to download and fill in with pen. Remember pens? :) Don't forget to ask me any questions you have in Discussion and let me know if something changes or doesn't work. Thanks!

Please click Resources on the Right Hand Side for Instructions (youtube) on how to take a screenshot if that is the way you prefer to document your audit.

Section 2: Facebook Audit

A Very Basic Facebook Audit


1. Cover Photo

  • 4-6 words describing (keywords) your cover photo (does it work for you ?
  • when was it last changed and how often
  • does it have a description,
  • does it have a CTA

2. Profile photo

is it clear - keywords about the profile photo - could it be better, how does it make you feel?

3. Liked By This Page

  • cobranding (community of Pages) Make a List.
  • Are you using the “liked by Page” function?
  • How many? Vendors, Clients, Sponsors, Venues, etc.

4. Milestone Timeline

  • Using the timeline to go back to 1910 etc. ?
  • Telling the Brand Story through the Milestones?


  • Apps under the MORE button or in the TABS area.
  • Make a List

Facebook Four Items

Facebook insights

  • How many likes
  • 1302 talking about this
  • New Page Likes up or down and %
  • Take a screen shot

Insights 0 Overview

  • Likes and New Page likes again then
  • Post reach
  • Engagement - People engaged last week, Comments, Shares, Clicks
  • Insights Reach - Hide, Report As Spam, Unlikes

Your average last period, your average this period x 4 each (unlikes, reports as spam, Hidden All, hidden one post)

Insights - People

Your Fans Women and Men%

People Reached - Women and Men %

People Engaged - Women and Men %

City and Language general notes and thoughts


Posts this week, Engagement (compare and contrast). 21 posts vs Engagement number

Notes on competitors

Insights - Posts

  1. Photo Ave Reach, Average Engagement
  2. Status Ave Reach, Average Engagement
  3. Link Ave Reach, Average Engagement

How to take the benchmark figures for a Facebook GROUP - members, active members, number of posts vs comments etc.

NOTE: As of last month, only the Facebook groups you are an ADMIN of will now work. Facebook closed the open API. The video is still relevant for your OWN Facebook group, just not one's where you are only a member. This may change in the future. I'll keep an eye on it...

Section 3: Twitter Audit

Evaluate your Tweets and look for the one's with the most clicks, favourites, retweets and replies. how is your engagement doing day on day, week on week? Add the figures to the Social Media Audit Document or just take a screen grab or write them down.


Check your follower growth, Interests keywords of followers, Gender and city/country.

Section 4: LinkedIn and Instagram Audit

How to Audit your LinkedIn Profile - how many connections do you have, where do you rank in your network, what is your engagement value week by week...


How to Audit a LinkedIn Group - how many members, how engaged are they, who are your key influencers in the group.

NOTE as May 2015, LinkedIn closed down the open API that allowed Grytics to manage and measure groups remotely. Only approved Partners like Salesforce and Microsoft now have this data. yep I'm cross too. Will keep looking for a solution for you, but not holding my breath unless Grytics gets reapproved as a Partner.


Here's how to measure and audit an Instagram account - how many photos/followers etc but also engagement, most popular post and so on. Using special Instagram measurement tools, we can gain insight into Instagram as our platform for photos and images.

Section 5: Final Thoughts

Thank you for taking the course - how fun! I hope to see you in one of my other courses. 

3 questions

Finish this to see how much you now understand! :)


Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on. 

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Laurel Papworth, Forbes "Top 50 Social Media Influencer" University Lecturer

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).  I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. 

I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. 

Ready to start learning?
Take This Course