Managing social media in the workplace
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
449 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Managing social media in the workplace to your Wishlist.

Add to Wishlist

Managing social media in the workplace

Managing the impact and risks of staff social media use at work
4.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
449 students enrolled
Created by Skill Boosters
Last updated 9/2016
English
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 39 mins on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • know common social media platforms and social networking tools
  • understand how and why people use social media
  • identify the key risks posed to employers and businesses by social media use and misuse
  • have an awareness of the law and ethics relating to social media
  • an overview for different ways of managing social media use in the workplace
  • draw up and implement a workplace social media policy
  • appreciate the importance of keeping professional and personal networking activity separate
  • demonstrate social media best practice in the workplace
View Curriculum
Requirements
  • No previous experience required
Description

Social media has become an indispensible means of keeping in touch with our family and friends, conducting professional networking and showcasing our talent. But incautious use of social media can also land us in hot water if we’re not careful – particularly with our employer.

The growing use of social media has wide-ranging implications for the workplace. While it’s true that there are huge benefits to our highly connected society, its darker sides are also starting to be felt in areas such as data protection, freedom of speech, online defamation, time theft, cyber-bullying and the invasion of privacy- all of which pose significant risks for businesses and organisations.

Did you know that:

  • Worldwide, there are over 1.7 billion active Facebook users?
  • 55% of workers confess to using social media sites for personal reasons while at work ?
  • misuse of social media by workers is believed to cost Britain’s economy £14 billion every year in ‘lost time’?

This learning resource from Skill Boosters examines the challenges and risks that social media and social networking tools pose for employers, looks at the law on virtual communication and provides guidance for employers on how to manage social media use in the workplace.

Learning outcomes

This course will give a better understanding of:

  • common social media platforms and social networking tools 
  • how and why people use social media
  • the key risks posed to employers and businesses by social media use and misuse
  • the law and ethics relating to social media
  • different ways of managing social media use in the workplace
  • how to draw up and implement a workplace social media policy.

The increasing use of social media has wide-ranging implications for today’s workplace. While there are huge benefits to our highly connected society, the use of social media can pose challenges for businesses and organisations in areas such as:

  • reputation management

  • online defamation

  • time theft

  • privacy and confidentiality

  • recruitment

  • data protection

  • whistleblowing

  • professional networking

  • cyber-bullying 

Who is the target audience?
  • Managers
  • Business owners
  • HR Professionals
Compare to Other Social Media Management Courses
Curriculum For This Course
+
Introduction
1 Lecture 04:49

What is social media?

Social media are internet-based tools for sharing and discussing information. They enable us to keep in touch with friends and family and provide a platform on which to share everything from our news and views to music, photos and videos.

Social media can also play an important role in helping us to develop professional relationships and build business networks.

This video looks at the nature of social media and examines its impact in today’s workplace.

Key learning points

  • The use and misuse of social media by employees can pose serious risks for businesses and organisations. 
  • Anything posted online is potentially available to a wide audience and is likely to remain online for a long time. 
  • Having a social media policy is a key tool for managing social media use in the workplace.


Preview 04:49

How much do you know about social media?
2 questions
+
Understanding and managing the risks
6 Lectures 22:32

This video examines how time-wasting on social media and social networking sites can pose a problem for employers.

Learning points

By the end of this video you will:

  • understand how social media misuse can be a major cause of time-wasting in the office
  • be able to identify the risks to your organisation
  • be able to develop a strategy for dealing with time-wasting on social media
Preview 06:54

Check your understanding
2 questions

This video looks at how social media misuse could damage your organisation’s reputation.

Learning objectives

By the end of this module, you will be able to: 

  • understand how social media misuse can cause damage to your organisation’s reputation
  • identify steps that you can take to minimise the risk to your organisation
  • show your employees how to use social media to promote your business

Reflection points

  • What kind of remarks and information could be particularly damaging to the reputation of your organisation if posted on social media? 
  • What are some of the risks in encouraging employees to use blogs or social media to promote your organisation?
Reputational risk
03:56

Check your understanding
2 questions

This video examines how social media has changed the way we conduct business networking.

Learning objectives

By the end of this video, you will be able to: 

  • understand how your employees use social media to network professionally
  • manage any risks posed to your organisation by employees’ professional networking online

Reflection points 

  • What are some of the risks involved in only keeping business contacts online?
  • What sort of information might you not want your employees to include in their online CV?
Preview 02:13

Check your understanding
2 questions

This video looks at how information from social media platforms is being used by employers as part of their recruitment and vetting processes and examines some of the considerations when using this kind of information.

Learning objectives

By the end of this module, you will be able to: 

  • understand how information from social media can be used by recruiters and employers
  • be able to manage the risk inherent in using information from social media profiles
  • understand your legal obligations under the Data Protection Act

Reflection points 

  • Should recruiters look at a candidate’s Facebook profile when considering whether to offer them a job?
  • What kind of information in a candidate’s social networking profile could you lawfully take account of in deciding whether to offer them a job?
Recruitment and management
04:16

Check your understanding
2 questions

This video examines how social media and other forms of electronic communication can be used to bully and harass people both in the workplace and outside.


Learning objectives

By the end of this module you will:

  • understand how social media and other means of electronic communication can be used to bully and harass people in the office and outside
  • be aware of your responsibilities as an employer to protect employees from bullying

Reflection points 

  • What's the difference in posting something online about someone and saying it in person?
  • How does cyber-bullying differ from ordinary bullying?


Cyber-bullying
03:07

Check your understanding
1 question

This video examines how increasing reliance on electronic means of communication can affect workplace relations.

Learning objectives

By the end of this video, you will be able to: 

  • understand how information from social media can be used by recruiters and employers
  • be able to manage the risk inherent in using information from social media profiles
  • understand your legal obligations under the Data Protection Act (UK law)

Reflection points 

  • How does electronic communication differ from communicating on the 'phone, or in person?
  • How can electronic communication sometimes give rise to misunderstandings?


Workplace relations and communication
02:06

Check your understanding
2 questions
+
Important tips for employees on using social media in a safe and responsible way
1 Lecture 11:44

This Smart Employee’s Guide to Social Media video offers tips for ALL staff on the responsible use of social media in an informal video presentation. 

The smart employee's guide to social media
11:44
+
Take the quiz to test your understanding
0 Lectures 00:00
Test what you've learned
8 questions
About the Instructor
Skill Boosters
4.5 Average rating
561 Reviews
6,254 Students
19 Courses
Courses for inclusive, productive and healthy workplaces

At Skill Boosters we work with leading subject matter experts to design, develop and deliver training for the workplace.  We are passionate about delivering behavioural training which helps to build productive, tolerant and inclusive individuals, teams and workplaces and which improves lives and life chances.

Our courses combine video drama, expert analysis, documentary sequences and interactive study to provide flexible, cost-effective training that engages, informs and inspires our learners.

Skill Boosters courses and resources are trusted by many of the world's leading organisations to develop and improve the skills and behaviours of their people.