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Social Media Analytics Essentials

Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools
4.1 (20 ratings)
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146 students enrolled
Created by Deltina Hay
Last updated 4/2014
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  • 31 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off.

Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources.

The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs.

Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals.

Social Media Analytics Essentials explores both internal and external social media analytics tools.

Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool.

While external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight.

The course includes a worksheet to help you map your own social media analytics plan.

This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.

Who is the target audience?
  • Entrepreneurs, business owners, managers, executives
  • Social media strategists, Marketers, PR professionals
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What Will I Learn?
This course will help you plan a social media analytics plan according to your goals
Learn how to use free analytics tools like HootSuite, Social Mention, and Klout
Create a plan for measuring your social media efforts so you don't waste time
Learn how to use Google Analytics to measure social media
View Curriculum
  • Internet connectivity is required
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 33:40
Creating Your Plan
2 Lectures 09:50

This lesson gives a brief introduction to the course.

Preview 01:26

In this lesson, we outline a social media analytics strategy based on specific goals, baselines, and key performance indicators.

Preview 08:24
Using the Tools
2 Lectures 20:50

In this lesson, we discuss built-in social media tools including Facebook Insights, WordPress Stats, and YouTube analytics, and how to leverage these tools to reach your goals.

Preview 09:28

In this lesson, we explore a number of tools that can help you further analyze your social media tactics – including HootSuite and Google Analytics.

External Analytics Tools
Worksheets and Resources
1 Lecture 00:00
Social Media Analytics Worksheet
3 pages
About the Instructor
4.0 Average rating
238 Reviews
11,996 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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