Snapchat for Business: Everything You Need to Know
3.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Snapchat for Business: Everything You Need to Know

The ultimate course to help you use Snapchat as a business and an individual with full knowledge and confidence.
3.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Created by Ayman Itani
Last updated 10/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use effectively the content platform Snapchat
  • Identify recent Social Media trends and how to use it for your advantage
  • Use digital tactics customized separately for businesses and users
  • Learn to build your online community
  • Know content strategies that help position your brand
  • Surprise your friends when applying advanced tips and techniques
View Curriculum
  • Have a smartphone
  • Have access to the Internet
  • No previous knowledge of Snapchat required

Change the way you communicate with friends and fans, be part of the world craze that is taking Social Media by storm, and join me in this exclusive session to learn how to:

  • Set up your account
  • Use editing tools and filters
  • Use Snapchat for business
  • Create “Snapchat Stories"
  • Deal with friend emojis and understand their meaning
  • Message friends with fun photos and videos that disappear soon after
  • Use the unique “Discover" feature
  • Follow influential Snapchat users
Take this course and enter Snapchat's world!
Who is the target audience?
  • Social Media Enthusiasts
  • Marketers
  • Brand Managers
  • Content Creators
  • Entrepreneurs
  • Business Owners
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Curriculum For This Course
40 Lectures
Overview and Setup
4 Lectures 09:07

Get to know Ayman the facilitator of this course who will walk you though the course and let you know if you fit in the audience for it.

Preview 01:22

Snapchat is a Social Media platform all of the photos and videos shared last for a short time before disappearing forever.

Preview 6 pages

Install and setup your account on Snapchat with just a few clicks. Choose a username and password,enter your birth date, provide your mobile number and you are done.

Preview 03:30

Benefit from a wide range of options to track friends, influencers or strangers, and add them to your list.

Adding Friends in Snapchat

Review your understanding of Section 1 by taking this quiz.

Section 1 - Review via Quiz
3 questions
Generate, Interact, Explore
6 Lectures 13:04

On Snapchat, you do not just send your friends texts, photos, and videos, but you can choose who can see your stories and for how much time.

Preview 02:40

Photos can sometimes be dull on other Social Media platforms, but never Snapchat, where users can scribble, draw and write on their photos using a set of modern tools and filters.

Preview 03:19

Learn how to create Snapchat stories from photos and videos and start sharing them with friends.

Understanding and Creating “Snapchat Stories”

See how many of your friends on Snapchat have viewed your Snapchat Stories, and know their names.

Seeing Who Viewed Your Story

Learn how to use the discover feature and explore stories from different editorial teams.

Use the Unique “Discover” Feature

Generate content and Contribute to Snapchat's live stories.

Live Section

Review your understanding of Section 2 by taking this quiz.

Section 2 - Review via Quiz
3 questions
Tie Into Business Objectives
4 Lectures 15:32
Know the exact number of people who viewed your snaps and evaluate your efforts based on results.
Snapchat Metrics For Business

Create unique content to compel your followers to view and interact with your snaps.

How To Create Great Content 1

Come up with innovative ideas, such as games and competitions for better interaction with followers.

How To Create Great Content 2

Produce video content to promote your products and better reach your followers.

How to use snapchat for customer and product support:

Review your understanding of Section 3 by taking this quiz.
Review Via Quiz
3 questions
Being more active on Snapchat
4 Lectures 06:53

Learn how to setup your selfie code and allow people to add you.

Setting Up Your Snapcode Selfie

Discover the distinctive world of Snapchat emojis.


Understand Snapchat score and learn how to enhance it.

Understanding Your Snapchat Score

Follow influencers and get more ideas on effective content generation.

Follow Active Snapchat Users

Review Via Quiz
2 questions
Account Management
3 Lectures 03:32

Learn the best settings for a user account and for a brand account.

Privacy Settings

Secure your account to prevent others from pirating your content.

Securing Your Snapchat Account

Go through the necessary steps to delete your account.

Deleting a Snapchat account

Review Via Quiz
3 questions
Snapchat Accessories
1 Lecture 01:38

Discover the best Selfie Stick to use for Snapchat photos and videos.

What to look for in a Selfie Stick for Better Snaps
Inside Tips and Tricks to Use Snapchat Like a Pro
15 Lectures 17:09

Be in the same window at the same time with a friend to make a two-way live video chat.

Trick: Two-Way Video Chat Live with a Friend

Learn the steps to save snaps as text, image, and video on your phone

Trick: Saving Snaps (Yours and Others)

Learn how to use two filters at the same time

Trick: Compounding Filters

This is how you can block really annoying people on Snapchat

Tip: How to Block People

Geofilters is where you can prove your artistic and design skills.

Tip: Create Your Own Geofilter

Assign a special emoji to each and every friend

Tip: Deal with Friend Emojis and Understand their Meaning

Some easy steps to flip the camera or zoom in before or while recording a video.

Tip: Camera Flip and Zoom

Share a photo or video already found on your phone

Tip: Sending an Existing Pic as a Snap

This is how you delete a photo or video during playback

Deleting a Snap from Your Story

Precious tips to grow the number of your followers and increase exposure

Tip: Grow Your Followers

Snapchat privet sent Snaps are set to disappear after viewing. Here's how you can take another look at them.

Tip: Replay Feature
5 pages

Define the persons you want to see their snaps first

Trick: Create Custom Friend List

Snapchat makes Snaps even more entertaining by adding real-time special effects and sounds with Lenses.

Tip: Snapchat Lenses
3 pages

Distinguish yourself from others and unlock colors of your own

Trick: Unlock Hidden Colors

Snapchat's way of gamifying the app!

Snapchat Trophies
4 pages

Review Via Quiz
3 questions
Contextual Information
2 Lectures 01:51

Know the real value of Snapchat today after it refused Facebook's $3Billion offer.

Info: Why did Snapchat supposedly reject $3B bid by Facebook to buy it?

Get some valuable answers on Snapchat as revealed by the app's creators.

Info: Snapchat Founders Asked By Stephen Colbert If Their Profits Disappear in
1 Lecture 01:27

Get a rapid review of Snapchat's main features and get yourself ready to use it in the real world.

About the Instructor
Ayman Itani
3.3 Average rating
2 Reviews
9 Students
1 Course
Digital and Social Media Specialist

I am a Digital Strategist, Media Professor, and Public Speaker. I formulate customized and goal-driven Digital Business Strategies that include catalyzing activities such as lead generation, communication, product development, and customer support. I lecture and give workshops on communication, media, and the social web. I use my powerful combination of creative vision and rigorous analysis in the media to help build, restructure, and transform companies to reap the rewards that Social Media has to offer.