Understand and Evaluate Digital Marketing Channels
- Gain an understanding of the available Digital Marketing channels that marketers can use to achieve the digital marketing targets
- There is no formal prerequisite for this course.
This courses provides an understanding of the available DM channels that marketers can use to achieve the digital marketing targets that have been derived from the marketing objectives for a product or brand. Given the nature of the online world, which is constantly evolving and expanding—new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content—digital marketers must regularly assess and reassess digital marketing channels for their effectiveness and applicability in helping achieve the company’s overall organizational goals and objectives. The course can be taken by professionals and students interested in gaining a basic understanding of Digital Marketing. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this course industry independent. The course defines Digital Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.
- Anyone interested in knowing more about Digital Marketing channels can take up this course.
This process involves exploring the various digital marketing channels that an organization can use to stay in touch with customers and potential customers in an effort to achieve corporate objectives. The marketing team analyzes the Internet behavior patterns of its target audience and identifies all possible media that are used by consumers online.
As an output of this process, the digital marketing team is expected to gather a comprehensive understanding of the various digital marketing channels it can utilize to reach prospective customers. The understanding of the channels should be recorded or documented to provide valuable insights while creating the digital marketing roadmap for the company.