SMstudy® Marketing Strategy Associate certification course
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SMstudy® Marketing Strategy Associate certification course

Overview of Marketing Strategy. Get free SMstudy® Certified Marketing Strategy Associate Certification with this course.
4.2 (169 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,520 students enrolled
Last updated 1/2016
English
Price: Free
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Gain basic understanding of Marketing Strategy
  • Learn key concepts of Marketing Strategy
View Curriculum
Requirements
  • Students need to have an interest and aptitude for marketing strategy.
Description

This course titled " SMstudy® Marketing Strategy Associate certification course" contains overview of marketing strategy basics and is based on the SMstudy® Guide. It has 41 high quality videos on marketing strategy including a brief about evolution of sales and marketing. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Strategy Associate' certification from. The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course begins with the introduction video about sales and marketing in general and marketing strategy in specific. The course then touches upon specific topics to be studied as part of the marketing strategy. It describes how the Aspect of Marketing Strategy aligns with a company's overall Corporate Strategy and acts as a unifying framework to define and analyze the other Aspects of Sales and Marketing. It also supports the alignment of all marketing resources among all Aspects. Marketing Strategy includes determining internal organizational strengths and weaknesses, as well as external opportunities and threats; identifying and segregating prospective buyers into market segments based on common needs; defining competitive positioning to satisfy specific customer needs; and defining the objectives and budgets for implementation, evaluation, and improvement of all marketing activities. The course can be taken by professionals and students interested in gaining a basic understanding of marketing strategy. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent. The course defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. To take this course, students need to have an interest and aptitude for marketing strategy.

Who is the target audience?
  • Anyone interested in knowing more about Marketing Strategy can take up this course and exam for free.
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Curriculum For This Course
41 Lectures
02:22:44
+
Introduction
1 Lecture 02:19
Introduction
02:19
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How to use SMstudy® Guide?
2 Lectures 07:47
The SMstudy® Guide can be used as a reference and knowledge guide by experienced Sales and Marketing practitioners, as well as by persons with little prior knowledge or experience of sales and marketing roles.
Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
03:38

The certifications related to the SMstudy® Guide are administered and managed by SMstudy.com. There are four levels of certification namely associate level, professional level, specialist level, and expert level.
Certification Schema for SMstudy® Certifications
04:09
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Why Use the SMstudy® Guide?
1 Lecture 03:13

Some of the key benefits of using the SMstudy® Guide are consolidated expertise, process-oriented approach, application to all industries, applicable to all companies of all sizes, comprehensiveness, applicable to beginners and experts, alignment with job roles, continuous improvement.

Key benefits of using the SMstudy® Guide
03:13
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Evolution of Sales and Marketing
5 Lectures 19:59
Since Sales and Marketing has evolved significantly over time, it is important to present a high-level overview of the history of the subject in order to understand and appreciate its relevance in the world today. More than a thousand years ago, when coins and other forms of money were not yet popular, the typical and most common way people procured their products or services was through the barter system—the direct exchange of goods or services without the use of money.
Barter System, Traditional Marketplace and Seller's Marketplace
05:00

In the twentieth century, as the number of manufacturers or industries for specific products grew, consumers had the option to buy from multiple manufacturers. Unlike a seller’s marketplace where sellers have the advantage over customers, mass media marketing features multiple manufacturers, thus shifting the balance of power in favor of consumers.
Conventional Mass Media Marketing
02:56

In recent times, the media has become increasingly fragmented with several hundred television and radio channels, as well as a large variety of print media, including newspapers, magazines, and trade publications. Moreover, since the late 1990s, with the increasing popularity of the internet and, more recently, smartphones, many options now exist for advertisers to reach a global audience using digital media marketing methods such as mobile phone apps, Google, Facebook, Twitter, LinkedIn, YouTube, QR codes, gamification, and proximity marketing.
Fragmented New-Age Marketing
05:38

The growing popularity of the internet, smartphones, and digital media provide opportunities for a company to not only use fragmented new-age marketing effectively to promote existing products, but also to come up with innovative business models where product demo, customer acquisition, and order fulfillment can also take place online.
Innovative Internet-Enabled Business Models
03:34

It is important for us to note that the fact that we are in the twenty-first century does not make all the earlier avenues of Sales and Marketing obsolete. Some companies marketing consumer goods continue to spend a significant proportion of their marketing budget on conventional mass media marketing.
Sales and Marketing as a Continuum
02:51
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Corporate Strategy and its Relationship to Sales and Marketing
1 Lecture 04:24

Corporate Strategy is the overall direction of the company as defined by senior management. Corporate strategy takes into consideration an assessment of the existing capabilities of the company and external opportunities and threats. Corporate Strategy usually coincides with the immediate future fiscal period or it could be developed with a longer-term view.

Corporate Strategy and its Relationship to Sales and Marketing
04:24
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Aspects of Sales and Marketing
1 Lecture 06:22

The SMstudy® Guide describes six Aspects of Sales and Marketing as follows:

  1. Marketing Strategy (MS)
  2. Marketing Research (MR)
  3. Digital Marketing (DM)
  4. Corporate Sales (CS)
  5. Branding and Advertising (BA)
  6. Retail Marketing(RM)

Since the SMstudy® Guide is geared towards Sales and Marketing professionals or those who desire to work in this field, the six Aspects are based on the six most common and often distinct career fields related to Sales and Marketing.

Aspects of Sales and Marketing
06:22
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Levels of Sales and Marketing Strategy
1 Lecture 04:54
The Corporate Marketing Strategy, which is a component of the overall Corporate Strategy, is further divided into various Business Unit or Geographic Strategies, which in turn is further divided into particular Product or Brand Strategies for each product or brand.
Levels of Sales and Marketing Strategy
04:54
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Marketing Strategy Overview
6 Lectures 10:05
All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing.
Marketing Strategy Overview
01:38

This chapter reviews the external environmental factors and internal organizational capabilities that impact how a company operates to create a successful product or brand. Since companies operate in dynamic environments, understanding the changing landscape and current trends that are impacting business helps develop a sound Marketing Strategy.

Analyze Market Opportunity
01:42

This chapter first discusses the factors involved in identifying the competition, understanding industry trends, and considering future competitive scenarios that help in selecting target market segments. It then looks at creating a differentiated positioning statement for the company’s products or services for those target segments selected.
Define Competition, Targeting, and Positioning
01:31

A Pricing Strategy properly prices products or services so that the company can sustain profitability while maintaining or growing its market share. Developing a Pricing Strategy involves assessing the value of the products, based on their features; analyzing the pricing and features of competitive products in the market; analyzing the consumer mindset, which takes into account demand and price expectations for the products; and considering anticipated unit costs, sales and, in turn, profitability.
Determine Pricing and Distribution Strategies
02:15

This chapter deals with the selection of the metrics to be used for Sales and Marketing efforts, such as customer reach, brand perception, product availability, and sales and profitability. It also provides an overview of the various Sales and Marketing Aspects that an organization should consider in determining the overall Marketing Strategy, namely, Marketing Research, Digital Marketing, Corporate Sales, Branding and Advertising, and Retail Marketing.
Determine Metrics, Objectives, Marketing Aspects, and Budget Allocation
01:59

The last chapter of Marketing Strategy titled Impact of Marketing Strategy touches upon the impacts of an organizations marketing strategy and other aspects of marketing and on other elements of corporate strategy.

Impact of Marketing Strategy
01:00
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Analyze Market Opportunity
1 Lecture 02:06
This chapter reviews the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand. Since companies operate in dynamic environments, understanding the changing landscape and current trends that are impacting business helps develop a sound Marketing Strategy.
Analyze Market Opportunity
02:06
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Determine Strengths and Weaknesses
1 Lecture 02:23
The strengths and weaknesses of a company determine its internal capabilities to compete in a market and to fulfil customer expectations. Strengths provide the company with a competitive advantage and can include factors such as skilled human resources, existing brands, patents, technology expertise, and distribution capabilities. Weaknesses place the company at a disadvantage, for example, factors such as unskilled resources, inflexible organizational structure, lack of updated technology, and inefficient operational processes.
Introduction
02:23
9 More Sections
About the Instructor
SMstudy Certifications
4.1 Average rating
800 Reviews
17,119 Students
7 Courses
Global Certification Body for Sales and Marketing

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.