SMstudy® Marketing Research Associate Certification Course
4.2 (70 ratings)
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SMstudy® Marketing Research Associate Certification Course

Overview of Marketing Research. Get free SMstudy® Certified Marketing Research Associate Certification with this course.
4.2 (70 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,407 students enrolled
Last updated 7/2016
English
Price: Free
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Gain a basic understanding of Marketing Research
  • Learn the key concepts of Marketing Reserach
View Curriculum
Requirements
  • Students just need to have an interest towards Sales and Marketing and Marketing Research in particular before taking this course. Knowledge of Statistics and its methods would be an added advantage.
Description

This course contains an overview of Marketing Research and is based on the SMstudy® Guide. It has 35 high quality videos on Marketing Research including a brief about a brief history of Marketing Research. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Research Associate' certification from . The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach.

Marketing Research, provides a framework for conducting Marketing Research for a company’s products, services, and brands. Marketing Research is the systematic process of collecting, processing, and analyzing data to provide required information to decision makers. Marketing Research is linked to all other Aspects of Marketing as it provides critical insights that inform key decisions in all other marketing planning and strategies. The processes associated with planning and executing a marketing research project include understanding the research problem; deciding  a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.

Who is the target audience?
  • Students and professionals interested in completing a basic certification course on Marketing Research
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Curriculum For This Course
35 Lectures
02:47:28
+
Introduction
1 Lecture 02:17
Introduction
02:17
+
How to use SMstudy® Guide?
2 Lectures 08:04
Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
03:39

Certification Schema for SMstudy® Certifications
04:25
+
Why Use the SMstudy® Guide?
1 Lecture 03:21
Key benefits of Using the SMstudy® Guide
03:21
+
A Brief History of Marketing Research
5 Lectures 20:17
Early Models of Sales and Marketing
03:52

Conventional Mass Media Marketing
02:15

Fragmented New-Age Marketing
06:15

Innovative Internet-based Business Models
05:02

Sales and Marketing as a Continuum
02:53
+
Corporate Strategy Overview
1 Lecture 04:30
Corporate Strategy Overview
04:30
+
Aspects of Sales and Marketing
1 Lecture 06:24
Aspects of Sales and Marketing
06:24
+
Levels of Sales and Marketing Strategy
1 Lecture 04:25
Levels of Sales and Marketing Strategy
04:25
+
Marketing Strategy Overview
1 Lecture 01:40
Marketing Strategy Overview
01:40
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Marketing Research Overview
5 Lectures 07:04
Marketing Research Overview
01:28

Define Research Problem and Choose Research Design
01:07

Data Collection
01:47

Data Processing and Data Analysis
01:18

Data Interpretation and Reporting
01:24
+
Define Research Problem and Choose Research Design
1 Lecture 01:57
Introduction
01:57
8 More Sections
About the Instructor
SMstudy Certifications
4.2 Average rating
893 Reviews
18,450 Students
7 Courses
Global Certification Body for Sales and Marketing

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.