SMstudy® Digital Marketing Associate certification Course
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SMstudy® Digital Marketing Associate certification Course

Overview of Digital Marketing. Get free 'SMstudy® Certified Digital Marketing Associate' Certification with this course.
4.5 (163 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,396 students enrolled
Last updated 1/2016
English
Price: Free
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Gain basic understanding of Digital Marketing
  • Learn key concepts of Digital Marketing
  • Earn 10 PMI approved PDUs
View Curriculum
Requirements
  • There is no formal prerequisite for this course.
Description

This course contains overview of Digital Marketing and is based on the SMstudy® Guide. It has 28 high quality videos on Digital marketing including a brief about a brief history of Digital Marketing. Upon completion of this course, students can get free 'SMstudy® Certified Digital Marketing Associate' certification from . The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course includes all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). This includes activities related to creating and managing effective websites and mobile apps as well as promoting a company’s products and brand through various online channels that help meet Marketing objectives. Some of the tools pertaining to Digital Marketing include Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Email Marketing. This Aspect also demonstrates how an effective Digital Marketing Strategy can act as a force multiplier for the other Sales and Marketing Aspects. The course can be taken by professionals and students interested in gaining a basic understanding of Digital Marketing. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this course industry independent. The course defines Digital Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.

Who is the target audience?
  • Anyone interested in knowing more about Digital Marketing can take up this course and exam for free.
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Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 02:26:08
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Introduction
1 Lecture 02:23
A Guide to the SMstudy® Sales and Marketing Body of Knowledge (SMBOK® Guide), also referred to as the “SMstudy® Guide,” is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization.
Introduction
02:23
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How to Use the SMstudy® Guide?
2 Lectures 07:47
The SMstudy®Guide can be used as a reference and knowledge guide by experienced Sales and Marketing practitioners, as well as by persons with little prior knowledge or experience in Sales or Marketing roles. Because the SMstudy® Guide offers a comprehensive Sales and Marketing framework, many will find value in using this resource to guide decision making and planning across all facets of Sales and Marketing.
Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
03:38

The certifications related to the SMstudy®Guide are managed by SMstudy.com. There are four levels of certifications namely associate level, professional level, specialist level and expert level.
Certification Schema for SMstudy® Certifications
04:09
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Why Use the SMstudy® Guide?
1 Lecture 03:13
Some of the key benefits of using the SMstudy®Guide are consolidated expertise, process-oriented approach, applicable to all industries, applicable to companies of all sizes, comprehensive, applicable to beginners and experts, alignment with job roles, and continuous improvement.
Key benefits of using the SMstudy® Guide
03:13
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A Brief History of Digital Marketing
4 Lectures 15:35

Sales and Marketing has evolved significantly over time, starting over 1000 years ago with the simple barter system and spanning several centuries, adapting to changes in consumer behavior, modes of communication, and advancements in technology, in order to become the multifaceted, multimedia discipline that it is today.

Early Models of Sales and Marketing
02:33

Today, consumers have multiple ways of searching, learning about, and purchasing various products and services, and e-commerce technology has offered the convenience of secure and instant transactions. At the same time, however, consumers are bombarded with messages from many sources, making it sometimes difficult to sift through the volume of marketing information.
Fragmented New-Age Marketing
06:29

The growing popularity of the Internet, smartphones, and digital media provides opportunities for a company to not only use fragmented new-age marketing effectively to promote existing products, but also to come up with innovative business models where product demo, customer acquisition, and order fulfillment can also take place online.
Innovative Internet-Enabled Business Models
03:35

It is important for us to note that the fact that we are in the twenty-first century does not make all the earlier avenues of Sales and Marketing obsolete. Some companies marketing consumer goods continue to spend a significant proportion of their marketing budget on conventional mass media marketing.
Sales and Marketing as a Continuum
02:58
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Corporate Strategy and its Relationship to Sales and Marketing
1 Lecture 04:44
Corporate Strategy is the overall direction of the company as defined by senior management. Corporate strategy takes into consideration an assessment of the existing capabilities of the company and external opportunities and threats. Corporate Strategy usually coincides with the immediate future fiscal period or it could be developed with a longer-term view.
Corporate Strategy and its Relationship to Sales and Marketing
04:44
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Aspects of Sales and Marketing
1 Lecture 06:22
The SMstudy®Guide describes six Aspects of Sales and Marketing - Marketing Strategy, Marketing Research, Digital Marketing, Corporate Strategy, Branding and Advertising, and Retail Marketing. Since the SMstudy®Guide is geared towards Sales and Marketing professionals or those who desire to work in this field, the six Aspects are based on the six most common and often distinct career fields related to Sales and Marketing.
Aspects of Sales and Marketing
06:22
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Levels of Sales and Marketing Strategy
1 Lecture 05:07
The Corporate Marketing Strategy, which is a component of the overall Corporate Strategy, is further divided into various Business Unit or Geographic Strategies, which in turn is further divided into particular Product or Brand Strategies for each product or brand.
Levels of Sales and Marketing Strategy
05:07
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Digital Marketing Overview
7 Lectures 17:19
Digital Marketingis one of several Aspects of Marketingdiscussed in the SMstudy® Guide series. Other Aspects discussed in this series include Marketing Research(MR), Corporate Sales(CS), Branding and Advertising(BA), and Retail Marketing(RM). The strategies for each of the Aspects of Marketing are derived from the outputs of the Marketing Strategy(MS), which are described in the SMstudy® Guide series on Marketing Strategy.
Digital Marketing Overview
01:43

When creating an online presence, one of the initial steps is to determine the targets as defined by the Marketing Strategy and then explore the various digital marketing channels available to achieve those targets. Companies typically market their products or services to targeted audiences that differ in demographics such as age, geography, and income. Implementing digital marketing tactics allows a company to target very specific audiences and measure each tactic effectively.
Understand and Evaluate Digital Marketing (DM) Channels
02:40

Throughout this chapter, we will look at how organizations go about building their presence on digital channels—namely websites, mobile apps and sites, and social media sites. Organizations develop their digital marketing channels based on market research, expert feedback, and case studies that provide insights into the successes and failures of competitors in addressing the same target segments.
Plan and Develop DM Channels
02:37

Once the digital marketing team, along with the technical team, has created the website, mobile site and mobile app, and has established a social media presence, the next step is to optimize each of these channels for reach, relationship, and reputation.
Optimize Website
02:24

The previous chapter dealt with how a company can optimize its website for reach, relationship, and reputation so that it can reap maximum benefits from this digital marketing channel. This chapter looks at optimizing another digital marketing channel—the mobile channel.
Optimize Mobile/Tablet/Devices
03:35

Previous chapters have discussed the optimization of the company’s website, mobile site, and mobile app for reach, relationship, and reputation. This section discusses the optimization of the company’s social media channel. A variety of tools and techniques can be used to maximize reach, relationship, and reputation in the social media space.

Optimize Social Media
02:58

Digital Marketingis a vast and constantly changing marketing channel. The challenge for most digital marketers is not only to stay abreast of what their competitors are doing, but also to remain aware of advancements in technology and of changes in consumer use of technology. As new technology is introduced and old technology becomes obsolete, marketers must adapt to changing trends in the market, technology, and consumer behavior in order to be successful in their digital marketing efforts.
Other Important Elements of DM Channels
01:22
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Understand and Evaluate Digital Marketing Channels
1 Lecture 02:34
When creating an online presence, one of the initial steps is to determine the targets as defined by the Marketing Strategy and then explore the various digital marketing channels available to achieve those targets. Companies typically market their products or services to targeted audiences that differ in demographics such as age, geography, and income.
Understand and Evaluate Digital Marketing Channels
02:34
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Understand Available DM Channels
2 Lectures 11:59
This process involves exploring the various digital marketing channels that an organization can use to stay in touch with customers and potential customers in an effort to achieve corporate objectives. The marketing team analyzes the Internet behavior patterns of its target audience and identifies all possible media that are used by consumers online.
Introduction
01:18

The overall Marketing Strategyof the organization plays a key role in defining the targets that the Digital Marketing Strategy must achieve. Seeking senior management guidance when defining the Digital Marketing Strategy is important to initiate digital marketing efforts and achieve the desired strategic objectives.
Inputs
10:41
3 More Sections
About the Instructor
SMstudy Certifications
4.1 Average rating
688 Reviews
14,840 Students
6 Courses
Global Certification Body for Sales and Marketing

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.