This course contains overview of Digital Marketing and is based on the SMstudy® Guide. It has 28 high quality videos on Digital marketing including a brief about a brief history of Digital Marketing. Upon completion of this course, students can get free 'SMstudy® Certified Digital Marketing Associate' certification from www(dot)smstudy(dot)com. The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course includes all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). This includes activities related to creating and managing effective websites and mobile apps as well as promoting a company’s products and brand through various online channels that help meet Marketing objectives. Some of the tools pertaining to Digital Marketing include Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Email Marketing. This Aspect also demonstrates how an effective Digital Marketing Strategy can act as a force multiplier for the other Sales and Marketing Aspects. The course can be taken by professionals and students interested in gaining a basic understanding of Digital Marketing. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this course industry independent. The course defines Digital Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.
Sales and Marketing has evolved significantly over time, starting over 1000 years ago with the simple barter system and spanning several centuries, adapting to changes in consumer behavior, modes of communication, and advancements in technology, in order to become the multifaceted, multimedia discipline that it is today.
Previous chapters have discussed the optimization of the company’s website, mobile site, and mobile app for reach, relationship, and reputation. This section discusses the optimization of the company’s social media channel. A variety of tools and techniques can be used to maximize reach, relationship, and reputation in the social media space.
SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.