7 Keys To Success When Developing Your Smart Product Design
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7 Keys To Success When Developing Your Smart Product Design

Your roadmap for successful smart product design, delivering optimum information value for customers and stakeholders
4.4 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
27 students enrolled
Created by Dr. Todd Hostager
Last updated 6/2016
English
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Current price: $10 Original price: $50 Discount: 80% off
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Includes:
  • 6.5 hours on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Target opportunities to add information and additional product value through the stakeholder journey mapping process
  • Identify a data strategy for smart product design
  • Understand four distinct types of digital business models
  • Validate core product design elements through agile development methodology
  • Determine pre-launch digital product and business model feasibility
View Curriculum
Requirements
  • Product management experience is helpful, but not required
Description

For every one digital product success story, there are more than a dozen that have failed. Why?  Designing a smart, connected product-- and developing a proper digital business model to support this new product-- requires a completely new approach. Smart, connected products create a fundamental shift in how we do business, altering the landscape of how we develop and validate our products and deliver value to our customers.

In this course, you will learn how to successfully develop and validate your smart product and digital business model design for optimum information value.  Each course section targets one of the seven keys to your success when validating your smart product design.  Optimizing for information value-- delivered via your smart product and supported by the right digital business model-- increases your odds for success in bringing a smart product to market that customers will want to buy and stakeholders will support.

The course leverages a range of real-world problems showing you how to redesign your products and business model to better meet user needs and for increased competitive advantage. Each of the course’s activities embodies a ‘learning by doing’ approach, applying module concepts to develop and refine your own smart product concepts and digital business models.  

Who is the target audience?
  • Anyone involved in the product development or product management process
  • Product managers who need to gain experience with smart, connected product strategy
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Curriculum For This Course
Expand All 48 Lectures Collapse All 48 Lectures 06:16:55
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DPS 101: Digital Stakeholder Journey Mapping
6 Lectures 01:04:05

Digital Product Strategy is the key to your success in designing smart products that customers want to buy, delivering valuable information improving their everyday lives.

Preview 09:23

Identifying relevant stakeholders is crucial when building a journey map to identify where adding more information will truly improve the lives of your customers.

DPS 101 Module 2: Stakeholders
09:25

Mapping stakeholder actions and outcomes takes it to the next level, providing mission-critical details regarding where and when the additional information from your smart product will enhance the lives of customers.

DPS 101 Module 3: Mapping Stakeholder Actions & Outcomes
11:07

Analyzing how problems occur-- including root causes and data deficiencies—helps you design smart products that customers want to buy, tapping Information Value Opportunities where adding more data helps to prevent and fix their problems.

DPS 101 Module 4: Information Value Opportunities
13:39

Here we share the secrets for targeting Information Value Impact Points, where your smart product gives buyers more economic and non-economic value than competing products.

DPS 101 Module 5: Information Value Impact Points
10:44

In the final DPS 101 module, we show how packing more Digital Functions into your design will maximize the ability of your smart product to solve problems and deliver more economic and non-economic value to Customers.

DPS 101 Module 6: Journey Mapping for Digital Product Design
09:47

INSTRUCTIONS:

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 101 course. To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE: The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept. See the first quiz question, where we provide you with a correct defining statement for the Digital Product Strategy concept. The defining statement provided for that concept below, is TRUE; the answer to the first question is TRUE.

DPS 101 Course Quiz
10 questions
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DPS 102: Information Sources and Challenges
7 Lectures 44:21

Digital Product Strategy is the key to your success in designing smart products that customers want to buy, tapping the power of viable information sources to deliver data-driven insights, improving their everyday lives.

Preview 07:10

Stating your hypotheses is a critical first step in successful smart product design, using our systematic framework for moving beyond your assumptions about what customers want to buy, identifying what is really going on and how adding more information will solve and prevent the problems they are facing.

DPS 102 Module 2: Stating Your Hypotheses
06:26

Identifying relevant Information Sources is crucial to testing your hypotheses about what’s going on and how to address the problems your customers are facing, delivering valuable new information through your smart, connected product.

DPS 102 Module 3: Information Sources
05:40

Our Data Combinations template is a powerful method for systematically identifying which types of data you should pack into your smart product design, providing customers with maximum information value for understanding and tackling problems.

DPS 102 Module 4: Data Combinations
07:11

It’s not always easy to get the information you need, and savvy smart product design places a premium on incorporating feasible data while avoiding problematic information sources.

DPS 102 Module 5: Information Challenges
06:52

Our proprietary Data Strategy Matrix is an effective tool for determining which Information Sources you should include in your smart product design, helping you avoid costly mistakes down the road.

DPS 102 Module 6: Data Strategy for Hypothesis Testing
06:16

In the final DPS 102 module, we show you how to optimize your smart product design, including the right components and functions for creating and delivering the information value you’ve targeted in your Data Strategy Matrix.

DPS 102 Module 7: Digital Product Design for Hypothesis Testing
04:46

INSTRUCTIONS:

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 102 course. To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE: The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept. See the first quiz question, where we provide you with a correct defining statement for the Digital Product Strategy concept. The defining statement provided for that concept below, is TRUE; the answer to the first question is TRUE.

DPS 102 Course Quiz
10 questions
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DPS 103: Digital Competitive Positioning
6 Lectures 57:11

Digital Product Strategy is the key to your success in designing smart products that customers want to buy, building powerful digital competitive advantages into your new product launch.

Preview 09:00

Supercharge your smart product concept by adopting an information-centric business definition, unpacking hidden money-making opportunities your competitors are overlooking.

DPS 103 Module 2: Information-Centric Business Definitions
07:36

The key to designing successful smart products is targeting Information Value Opportunities where customers will gladly pay for data helping them understand and address the problems they’re facing.

DPS 103 Module 3: Information Value Opportunities
10:46

Our proprietary Information Value Feasibility Matrix takes your smart product design to the next level, helping you gauge how viable it will be to deliver the data your customers need, targeting the Information Value Opportunities you’ve identified in Module #3.

DPS 103 Module 4: Information Value Feasibility
14:31

Our Information Value Competitor Matrix takes the next logical step by identifying which of the feasible Information Value Opportunities from Module #4 are more attractive for you to pursue, based on lower levels of competitive intensity.

DPS 103 Module 5: Information Value Competitors
09:26

In the final DPS 103 module, we show you how to position your smart product for maximum Digital Competitive Advantage by leveraging data-driven forms of differentiation and other information value-based tactics, setting you apart from your competitors.

DPS 103 Module 6: Digital Competitive Advantage
05:52

INSTRUCTIONS:

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 103 course. To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE:

The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept. See the first quiz question, where we provide you with a correct defining statement for the Digital Product Strategy concept. The defining statement provided for that concept below, is TRUE; the answer to the first question is TRUE.

DPS 103 Course Quiz
10 questions
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DPS 104: Digital Business Models
7 Lectures 43:29

The central core of any business model is creating, delivering, and exchanging value in one or more of the following areas: Economic, Physical, Service, and Information Value.

DPS 104 Module 1: What is a Business Model?
07:20

Understanding how Physical Value and Service Value are created and delivered in conventional business models lays the groundwork for exploring how Digital Business Models support value creation and delivery through smart products and smart services.

DPS 104 Module 2: Value Creation in Business Models
06:32

The key to designing successful Digital Business Models is paying close attention to which business model elements help you create and deliver maximum Information Value for customers and other stakeholders along the entire journey, providing ongoing support for your smart products or services.

DPS 104 Module 3: Value Creation in Digital Business Models
04:53

To select the right Digital Business Model, you need to make the right choices on two key factors: (1) Closed vs. Open Information Flows, and (2) Linear vs. Non-Linear Value Pathways.

DPS 104 Module 4: Types of Digital Business Models
06:08

Module 5 helps you determine if a Porous Pipeline is the right type of Digital Business Model to support your smart product launch.

DPS 104 Module 5: Porous Pipelines
04:08

Module 6 outlines the conditions where a Closed Network makes the most sense as a foundation for your smart product launch.

DPS 104 Module 6: Closed Networks
05:14

The final DPS 104 module highlights situations where an Open Network is the best choice for achieving an optimum alignment of digital business model and smart product.

DPS 104 Module 7: Open Networks
09:14

INSTRUCTIONS:

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 104 course. To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE: The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept. See the first quiz question, where we provide you with a correct defining statement for the Digital Product Strategy concept. The defining statement provided for that concept below, is TRUE; the answer to the first question is TRUE.

DPS 104 Course Quiz
10 questions
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DPS 105: Agile Development for Digital Products
10 Lectures 01:17:42

Our Agile Development Methodology combines the best of both worlds— Lean Startup and the Scientific Method— in a data-rich framework for validating which digital design components you should include your smart product solution.

DPS 105 Module 1: Agile Development Methodology
06:30

Smart product success starts with what you bring to the table, translating your hunches into testable digital design hypotheses.

DPS 105 Module 2: Your Initial Hypotheses
06:44

Journey Mapping is the next logical step to a more complete set of testable hypotheses, grounding your design thinking in the impacts your new smart product will make on everyday lives of customers and stakeholders.

DPS 105 Module 3: Journey Mapping for Digital Product Design
06:30

The only good hypothesis is a testable hypothesis, and our Data Strategy Matrix streamlines your smart product design process by identifying which hypotheses you will actually be able to test.

DPS 105 Module 4: Data Strategy Matrix Refinements to Digital Product Hypotheses
09:05

Our Data Combinations template is a powerful tool for generating multi-factor digital design hypotheses

DPS 105 Module 5: Formulating Measurable Digital Product Design Hypotheses
06:52

Module 6 reveals how your measurable hypotheses bridge to information value impacts and digital product functions, establishing critical smart product design pathways you will subsequently test in a field study project.

DPS 105 Module 6: Information Value Impacts for Digital Product Design
08:09

General prototyping principles and physical prototyping techniques begin the process for translating your digital design hypotheses into tangible forms you can share and test with others.

DPS 105 Module 7: Prototyping for Testing Digital Product Hypotheses
07:12

Digital prototyping techniques cover the ‘soft’ side of smart product ergonomics, using agile development cycles to capture tangible representations of digital functions and interfaces that you’ll share and test with others.

DPS 105 Module 8: Digital Prototyping
07:44

Module 9 identifies key tradeoffs and options to consider when designing a field study to test your physical and digital prototypes.

DPS 105 Module 9: Field Study Options for Testing Digital Product Hypotheses
08:08

Our Field Study Feasibility Matrix streamlines your effort in determining which field study design you should pursue, targeting less challenging options you can actually implement

DPS 105 Module 10: Field Study Strategy for Testing Digital Product Hypotheses
10:48

INSTRUCTIONS:

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 105 course. To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE: The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept.

DPS 105 Course Quiz
10 questions
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DPS 106: Agile Digital Pitfalls & Mistakes: Digital Product Feasibility
7 Lectures 59:23

While 80% of new business startups fail, we’ll help you beat the long odds by avoiding predictable pitfalls and mistakes.

DPS 106 Module 1: Avoiding Digital Pitfalls & Mistakes
09:05

Mapping stakeholder actions and outcomes yields mission-critical details for designing smart products that customers will buy, tapping Information Value Opportunities where adding more data helps to prevent or fix their problems.

DPS 106 Module 2: Information Value Journey Mapping
08:01

Our Information Value Feasibility Matrix streamlines your effort in determining which Information Value Opportunities are viable for you to target with your smart product solution.

DPS 106 Module 3: Feasible Information Value Opportunities
12:14

Building on your Module 3 insights, our Information Value Competitor Matrix takes it to the next level by identifying a short list of Information Value Opportunities that are viable and competitively attractive.

DPS 106 Module 4: Competitively Attractive Information Value Opportunities
08:26

Digital Product Functions— data-driven capabilities for creating and delivering information value— play an important role in bridging the gap from Information Value Opportunities to smart product design.

DPS 106 Module 5: Digital Product Functions
06:11

Our six-factor Digital Feasibility Framework is your foundation for performing a more complete prelaunch feasibility analysis of your smart product concept, avoiding predictable pitfalls and mistakes as a result.

DPS 106 Module 6: Digital Feasibility Framework
07:46

Our Digital Design Feasibility Matrix helps you determine which physical, digital and business model components are feasible to retain and carry forward in the design process, enabling your smart product to perform digital product functions that create and deliver information value to your customers.

DPS 106 Module 7: Digital Design Feasibility Matrix
07:40

INSTRUCTIONS

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 106 course.To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE:

The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept.

DPS 106 Course Quiz
10 questions
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DPS 107: Get Funding for your Digital Initiative: The Digital Product Pitch Deck
5 Lectures 30:44

We’ll show you the keys to success in hitting all the right notes, when you make your pitch to get the funding your smart product concept deserves.

DPS 107 Module 1: Perfect Pitch Gets You Funded
09:08

There’s a predictable recipe for success when pitching your concept to investors, and here we reveal the ‘secret sauce’ ingredients.

DPS 107 Module 2: Pitching Your Digital Product Concept to Investors
06:10

Knowing what to include in your presentation—and what to hold back in reserve— is critical when pitching your business model to investors.

DPS 107 Module 3: Pitching Your Digital Product Business Model to Investors
04:48

Sealing the deal is an art that few have mastered, but here we share the keys to your success in unlocking their vault.

DPS 107 Module 4: Sealing the Deal: Tips for Preparing an Effective Conclusion
05:04

While developing a solid pitch deck is a mission-critical first stage, you won’t achieve full liftoff without the crucial boost from an effective pitch delivery.

DPS 107 Module 5: Secrets for Delivering an Effective Pitch Presentation
05:34

INSTRUCTIONS

There are ten True/False questions in this quiz. Please identify whether each of the following statements is True or False, based on the material contained in the DPS 107 course. To increase your chances of success in achieving a passing score, please consult: (1) the Study Guide and (2) the master course power point deck Learning Resource prior to taking this quiz. A passing score is 80%, answering 8 of the 10 questions in this quiz correctly.

NOTE:

The majority of quiz questions will focus on definitions of concepts contained in this course. As noted in and confirmed by the master course power point deck Learning Resource, some concepts have longer definitions containing multiple statements in their full definition. If the defining statement provided in this quiz is a correct part of the concept definition, it is TRUE even if the statement does not contain the entire set of correct statements we gave you, defining the concept.

DPS 107 Course Quiz
10 questions
About the Instructor
Dr. Todd Hostager
4.4 Average rating
5 Reviews
27 Students
1 Course
Director of Digital Strategy Curriculum, Logic PD

Dr. Hostager provides product managers with training focused on bringing connected devices to market. For nearly three decades, Dr. Hostager was a professor of Management and Marketing at the University of Wisconsin at Eau Claire. He received his B.A. from St. Olaf College and his Ph.D. from the Carlson School of Management at the University of Minnesota.