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Small Business - Pricing your Products or Services

Analyze your Prices - Establish a Strategy and become more profitable!
5.0 (1 rating)
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11 students enrolled
Created by Alvaro Santizo
Published 4/2015
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Evaluate Product Margins
Establish the Right Profit Margin for their Products and/or Services
Establish a difference with the competition
Maximize Profits according to the season
Establish a Pricing Strategy
Does your product or service have the correct margin?
View Curriculum
  • Basic Management Skills
  • Basic Excel Knowledge

A key aspect of establishing a price is not what the product or service is costing you, but what the customer is willing to pay for it. If you are able to establish this and set your prices correctly, it can increase your profits almost instantly.

  • We already know how to establish the cost of your product or service, and the price has the objective of establishing your financial reward for providing it.
  • The value is defined by what the customer thinks your product or service is worth.

You are aware that your competition can influence your prices, volumes and achieving your goals. If you are smart about this, you can create a strategy that allows you to become more profitable and efficient in your operation.

Who is the target audience?
  • Small Business Owners
  • Managers
  • Entrepreneurs
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:26:38
Course Content
9 Lectures 01:23:38

Key Elements to Pricing Your Products or Services

Pricing Strategy Considerations

Introduction to Pricing Flexibility and Tactics

Pricing Flexibility

Pricing Tactics

Evaluating Changes in Your Pricing Strategy

Thank you!
3 pages
About the Instructor
4.8 Average rating
6 Reviews
58 Students
6 Courses
Entrepreneur, Business Consultant



BUSINESS MANAGEMENT : Project Management, Planning and Execution, Budget Control – Financial Goals, Team Building - Cost Reduction - Process Evaluation and Improvement

LOGISTICS:Inventory Control, Supply Chain Management – Supplier Evaluation, Cost Reduction

SALES AND MARKETING:Market Development, Client Management, Marketing Campaigns (Local and Regional), Pipeline – Sales – Return on Investment

For the last 10 years I have been working with companies that range from multi national to small businesses owned and operated by individuals or small groups of people.

Companies i have worked with are in fields like: Construction - Logistics - Computer and Software Services - Construction Projects - Restaurants - Hardware Stores - Retail Stores - Beverage Industry - Veterinary Hospital Services.

I have had the privilege of learning from great leaders and not so good leaders (Yes you learn as much from a good one as from a bad one), having worked with and for amazing companies and companies that have struggled to succeed.

Because of that, i have been blessed with the chance to help others, execute ideas, create and develop projects and I have been able to fortunately learn from other entrepreneurs, executives and great people who came to this world to make a difference. Just like you.

I have worked for others, helping them build and achieve their dreams, until i got to the point where I decided i would no longer work for anyone else, and pursue my own ideas and dreams. I have started my own companies, with partners, by myself, even purchased one. And having been fortunate enough to have failed in some and succeeded in others, I have decided to share my knowledge and experience. With small business owners who may be struggling, or simply wanting to explore options to improve; as well as other brilliant entrepreneurs that are developing their own ideas and projects to start their small business.

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