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The 6 Biggest Mistakes in Small Business Marketing Plans!
Rating: 4.3 out of 5(72 ratings)
7,895 students

The 6 Biggest Mistakes in Small Business Marketing Plans!

Find Out The Biggest Mistakes & How To Fix Them!
Created byBassem Ghali
Last updated 10/2017
English
English [Auto],

What you'll learn

  • How to do Keyword Research
  • How to Develop a Digital marketing Strategy
  • How to Design Landing Pages Effectively
  • What are the The Metrics That Matter

Course content

1 section • 6 lectures • 45m total length

  • How to Evaluate the Success of Your Online Marketing Strategy5:16

    Evaluate your online marketing strategy by measuring leads and revenue, and learn how organic SEO and paid search compete on the first page of Google and YouTube.

  • The 6 Biggest Mistakes in Small Business Marketing Strategies & How to Fix Them!17:32

    Are you losing out on Business because you’re not on the 1st page of Google? Are you frustrated because you don’t know what to do to get yourself rank higher? Learn about the most common mistakes small businesses make with their digital marketing strategy, and learn how to fix them. 

  • Step #1 - How to do Keyword Research?5:40

    Learn to pick customer-facing keywords using a three-step process—list ideas, align terms with the buyer’s journey phases (browsing, comparing, deciding), and use data to optimize long-tail keywords.

  • Step #2 - How to Spy on Your Competitors?5:44

    Learn why competitors rank on the first page and how to improve: optimize the six verticals—maps, videos, images, news, shopping, ads—while spying on rivals in three steps: keywords, backlinks, ranking.

  • Step #3 - How To Identify & Optimize SEO Issues?6:22

    Identify and fix common seo issues that block first-page ranking, including title tags, descriptions, and headings with keywords. Also optimize image alt tags, speed, and mobile usability.

  • Step #4 - How to Build Quality Backlinks!4:54

    Learn how quality backlinks from trusted sites boost your site's visibility and ranking with search engines, and apply steps to submit to engines and local directories while analyzing competitors.

Requirements

  • Basic understand of digital marketing

Description

Are you losing out on Business because you’re not on the 1st page of Google? 

Are you frustrated because you don’t know what to do to get yourself rank higher? 

Learn about the most common mistakes small businesses make with their digital marketing strategy, and learn how to fix them. 

Who this course is for:

  • Small Business Owners
  • Startups
  • Entrepreneurs
  • SEO & PPC specialists

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