First things first – I'm not a marketing guru. I'm a small business owner just like you BUT I earn $800+ for every $30 I spend on advertising and decreased my advertising expenditure by 75% through FREE marketing strategies.
I've designed this boot-camp so you can do the same thing – get more customers and increase your profits. There are 30 activities in Boot-Camp. You can go through the course as fast as you like but the general idea is to complete one challenge before moving on to the next one.
By the end of the course you will know exactly what to focus your marketing efforts on, have more customers and more money in the bank.
This is the sort of course you take if return on investment is important for you. Implement these strategies and you WILL make back the money you spent on boot-camp.
Do you ever have so many marketing ideas that you don't know where to start?
One minute you are told you need to be doing Webinars because that's a guaranteed way to get customers, the next person tells you - the money is in strategy sessions and the next minute Periscope is the hottest marketing trend on the planet.
The cold hard truth is that not every marketing idea will work for every business (and I should know because I have two). Just because someone is killing it on You Tube doesn't mean it will work for your product or service.
The important thing is that SOMETHING will work for you. Let me demonstrate what I mean with my own story. I run two online businesses. The first is an Astrology Site (because I LOVE astrology). The second is a resume writing service (because before I became self-employed this was my day job).
I've tried loads of marketing on both of them and guess what? Totally different results. Let me show you.
The breakdown of my astrology marketing efforts looks a bit like this (results are estimates only):
Meanwhile with my resume service its split more like this:
But here's the thing. I tried using Adwords for my astrology service and never got a single order despite it bringing in 40% of my customers (and 99% when I first launched the service) and I tried YouTube (responsible for about 40% of my astrology customers) for my resume business and haven't had a single order.
That's why you need marketing boot-camp. So you can find the right marketing method for you. You can progress through the course as fast or slow as you like. The only thing you must do, is to trial each challenge for a week and track your results.
By the end of Boot-Camp you will have identified the best marketing methods for your business and be able to through all your resources at them – to get more customers and to make more money.
I've included a super simple tracking spreadsheet to help you keep tabs on everything (it's the same one I use myself).
Are you ready to get more customers?
Are you ready to make more money?
Let's find your tribe. Go!
Are you ready for boot-camp? Before you dive in please make sure you track your statistics. I'm happy for you to do this any way you please but I've included the tracking sheet I use in the resource section so feel free to download, print and use this template.
Are you ready for your first challenge? Me too!
This one is super simple but I know some of you (especially those of you who are online entrepreneurs) are going to groan about it. It seems way too simple to be effective but in my first week of business two of my orders came through this so there is a reason people do it.
Your challenge is to create some flyers and post them on your local noticeboards.
Now – before you say this won't work for you, let me overcome some of your objections.
Objection number one: Most of my customers/clients are located internationally so there is no point me putting some flyers up.
Rebuttal: That's why some genius invented fiverr. There are hundreds of people on there willing to post your flyers up in their town, university, train station etc for $5. Problem solved – just work out which city/location/university your ideal customers hang out and pay someone $5 to do it for you.
Objection number two: I became an online entrepreneur so I didn't have to leave the house or get out of my PJ's.
Rebuttal: See answer to objection number one
Objection number three: That won't work for my product or service.
Rebuttal: Good point. It might not work for you – but guess what? Unless you actually test it out, you are never going to know. It worked for me, it's worked for Gardeners, Avon Sellers, Cleaners and Craft Suppliers. Unless you try, you won't know.
What's Going Down For Me This Week
Ok, so because I'm doing the challenge with you. I'm going to attempt this myself, but because I also don't want to get out of my PJ's today, I'm going to outsource it to someone I found on Fiverr. I'm going to market two of my short courses that I host on Udemy.
The first course is about how to create your own online business for less than $100 and I'm going to target University students who want to make extra cash on the side of their studies.
The second course is a boot-camp for job-seekers so I'll target University students due to graduate soon. However, instead of marketing this course direct, I'm instead going to market my 'free resume achievement questionnaire' opt in and market the course to them later via email.
I'll let you know how I get on next week.
Now remember we want to hear your stories so make sure you pop over to the Facebook group and let all your fellow campers know what you did and if it worked for you – and remember TRACK YOUR STATS.
Make Sure You Check Out The Resources Tab For Examples Of My Flyers
(You will see they are nothing special, just plain black and white – but this is what's worked before and it's a super cheap, low tech option)
Let's talk about how to make cross promotion work for you:)
This is the simplest way to make more money and get new customers today!
I love free publicity and it can be very easy to achieve.
You know entering awards is not just to win prizes, right?
Yep, it's totally possible to use balloons to get more customers - especially if your business had anything to do with children
Book Marks are a super simpel way to reach a really targeted audience
Beta Testing is one of the best ways to increase your paying clients, but you have to work it the right way.
Facebook Groups are a super quick and easy way to get in front of your dream customer and actually build a relationship.
If you are in a product based business, you don't want to miss this module.
Depending on your service, this can still work.
If you don't have an email list, you are leaving money on the table.
Fiverr can be hit or miss, but when it works, it really works.
Business cards - you proabably already have them are you using them right?
Why love letters aren't just for your romantic others and how to use them for your customers.
Get your customers off the fence and buying from you. Here is how.
Why you need to personalise your marketing and how to do it.
A super easy way to get publicity.
My favourite marketing method, hands down.
The easiest way to convert potential customers.
This is how to make sure people buy from you, not the competition.
Testimonials are everything, but you have to get it right.
This is what to do when you get bad feedback.
There are so many reasons you need to write an Ebook - but first I wanted to make sure you realised - it's really not that hard!
Periscope rocks and people have been making big bucks from it.
I love You Tube (but only for some industries)
Weird pricing can work wonders for small business, let me explain.
Local media can be an awesome resource providing that you want to reach people in your area.
Why the yellow pages may be a waste of time for 80% of business, if you market to the senior population, you need these guys, here's why.
Nobody uses snail mail any more which is probably why it can still be a winner for some businesses.
Become an expert and you can lift your prices.
Let's test your knowledge.
Offers over 8 years experience in Employment Services assisting clients to find the job of their dreams even when facing multiple barriers such as limited education and work experience.
Has a passion for helping others make their career and small business dreams come true with action focused tasks that get results.
Started her career working with disadvantaged teenagers who were homeless or faced significant disadvantages to obtain meaningful employment.
Winner of multiple "Weapon of Mass Employment' Awards From ITEC
Author of 'Selection Criteria Sucks' and the 'Get The Job You Love Workbook'
Ran training programs on job search techniques for some of the biggest names in Employment Services
Worked her way around Australia in her early 20's with an average successful job search in each location taking 4 hours
Started her own business from scratch with less than $100 to turn a profit in it's first week.
Is a 'Certified Adwords Instructor'
Completed additional training to allow her to work with domestic violence and mental health clients to achieve successful education and training options
Runs a successful Resume Writing business while juggling the demands of two children and an obese Dingo.
Addicted to 'Game of Thrones' and loves painting really obscure elephants and fairies in her spare time.
Also has a passion for astrology and runs her own 'do it yourself' astrology site in her spare time.
Passionate about 'Extreme Job Search Methods' and a firm believer in thinking outside the box to help clients find the job of their dreams.