Make More Money Marketing BootCamp
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Make More Money Marketing BootCamp

Get more customers and increase profits one small step at a time - a marketing and promo boot-camp for small business
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
510 students enrolled
Created by Nicole Coggan
Last updated 8/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get free publicity with local media
  • Use video to increase sales conversions
  • Use pricing strategies to develop buyer interest
  • Eliminate the competition by making it a no-brainer to buy from you
  • Polarise your audience for increased sales
  • Find out how to get in touch with your ideal customer
  • Raise awareness of your product or service
  • Get more customers and increase profits
View Curriculum
Requirements
  • Basic Computer Skills
Description

First things first – I'm not a marketing guru. I'm a small business owner just like you BUT I earn $800+ for every $30 I spend on advertising and decreased my advertising expenditure by 75% through FREE marketing strategies.

I've designed this boot-camp so you can do the same thing – get more customers and increase your profits. There are 30 activities in Boot-Camp. You can go through the course as fast as you like but the general idea is to complete one challenge before moving on to the next one.

By the end of the course you will know exactly what to focus your marketing efforts on, have more customers and more money in the bank.

This is the sort of course you take if return on investment is important for you. Implement these strategies and you WILL make back the money you spent on boot-camp.

Do you ever have so many marketing ideas that you don't know where to start?

One minute you are told you need to be doing Webinars because that's a guaranteed way to get customers, the next person tells you - the money is in strategy sessions and the next minute Periscope is the hottest marketing trend on the planet.

The cold hard truth is that not every marketing idea will work for every business (and I should know because I have two). Just because someone is killing it on You Tube doesn't mean it will work for your product or service.

The important thing is that SOMETHING will work for you. Let me demonstrate what I mean with my own story. I run two online businesses. The first is an Astrology Site (because I LOVE astrology). The second is a resume writing service (because before I became self-employed this was my day job).

I've tried loads of marketing on both of them and guess what? Totally different results. Let me show you.

The breakdown of my astrology marketing efforts looks a bit like this (results are estimates only):

  • 40% of my customers came through Beta-Testing (I offered the first session free and then they paid to have more)
  • 40% of my customer come through You Tube (I do monthly forecasts on there and link to my site)
  • 10% of my customers come from Facebook
  • 10% come from my email list

Meanwhile with my resume service its split more like this:

  • 40% of my customers come from Google AdWords Advertising
  • 40% come from my mailing list
  • 1% come from flyers
  • 19 % come from word of mouth

But here's the thing. I tried using Adwords for my astrology service and never got a single order despite it bringing in 40% of my customers (and 99% when I first launched the service) and I tried YouTube (responsible for about 40% of my astrology customers) for my resume business and haven't had a single order.

That's why you need marketing boot-camp. So you can find the right marketing method for you. You can progress through the course as fast or slow as you like. The only thing you must do, is to trial each challenge for a week and track your results.

By the end of Boot-Camp you will have identified the best marketing methods for your business and be able to through all your resources at them – to get more customers and to make more money.

I've included a super simple tracking spreadsheet to help you keep tabs on everything (it's the same one I use myself).

Are you ready to get more customers?

Are you ready to make more money?

Let's find your tribe. Go!

Who is the target audience?
  • Do you have a small online (or offline) business but need more customers? Yes, This will help.
  • Are you trying to increase your email list?
  • Are you about to launch a new product or service?
  • Do you have a business idea, but aren't sure how to get your idea across to the customer?
  • Do you know what you should be doing, but need help to get started
  • Are you in marketing overwhelm and need to take one small step at a time?
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Curriculum For This Course
33 Lectures
01:19:00
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Watch these short videos first and get the most out of camp
2 Lectures 03:52

Hello and welcome to Bootcamp!

Preview 02:01

Are you ready for boot-camp? Before you dive in please make sure you track your statistics. I'm happy for you to do this any way you please but I've included the tracking sheet I use in the resource section so feel free to download, print and use this template.

Preview 01:51
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Let's Get Marketing Camp Started
31 Lectures 01:15:08

Hello There,

Are you ready for your first challenge? Me too!

This one is super simple but I know some of you (especially those of you who are online entrepreneurs) are going to groan about it. It seems way too simple to be effective but in my first week of business two of my orders came through this so there is a reason people do it.

Your challenge is to create some flyers and post them on your local noticeboards.

Now – before you say this won't work for you, let me overcome some of your objections.

Objection number one: Most of my customers/clients are located internationally so there is no point me putting some flyers up.

Rebuttal: That's why some genius invented fiverr. There are hundreds of people on there willing to post your flyers up in their town, university, train station etc for $5. Problem solved – just work out which city/location/university your ideal customers hang out and pay someone $5 to do it for you.

Objection number two: I became an online entrepreneur so I didn't have to leave the house or get out of my PJ's.

Rebuttal: See answer to objection number one

Objection number three: That won't work for my product or service.

Rebuttal: Good point. It might not work for you – but guess what? Unless you actually test it out, you are never going to know. It worked for me, it's worked for Gardeners, Avon Sellers, Cleaners and Craft Suppliers. Unless you try, you won't know.

What's Going Down For Me This Week

Ok, so because I'm doing the challenge with you. I'm going to attempt this myself, but because I also don't want to get out of my PJ's today, I'm going to outsource it to someone I found on Fiverr. I'm going to market two of my short courses that I host on Udemy.

The first course is about how to create your own online business for less than $100 and I'm going to target University students who want to make extra cash on the side of their studies.

The second course is a boot-camp for job-seekers so I'll target University students due to graduate soon. However, instead of marketing this course direct, I'm instead going to market my 'free resume achievement questionnaire' opt in and market the course to them later via email.

I'll let you know how I get on next week.

Now remember we want to hear your stories so make sure you pop over to the Facebook group and let all your fellow campers know what you did and if it worked for you – and remember TRACK YOUR STATS.

Make Sure You Check Out The Resources Tab For Examples Of My Flyers

(You will see they are nothing special, just plain black and white – but this is what's worked before and it's a super cheap, low tech option)

Preview 03:00

Let's talk about how to make cross promotion work for you:)

Preview 01:52

This is the simplest way to make more money and get new customers today!

Preview 02:02

I love free publicity and it can be very easy to achieve.

Time To Drum Up Some Free Publicity
02:35

You know entering awards is not just to win prizes, right?

Award Winning - Not Just to win prizes
01:44

Yep, it's totally possible to use balloons to get more customers - especially if your business had anything to do with children

An Extra Special Way To Get Attention
01:51

Book Marks are a super simpel way to reach a really targeted audience

Looking for an excuse to visit the library?
01:21

Beta Testing is one of the best ways to increase your paying clients, but you have to work it the right way.

Beta Testing - Not Just For Testing
03:09

Facebook Groups are a super quick and easy way to get in front of your dream customer and actually build a relationship.

Facebook Groups
02:57

If you are in a product based business, you don't want to miss this module.

Have a Product Based Business - The Best Way To Get Exposure!
02:48

Depending on your service, this can still work.

An Oldie But A Goodie.........
00:55

If you don't have an email list, you are leaving money on the table.

They Say The Money Is In The List - And It Can Be
03:31

Fiverr can be hit or miss, but when it works, it really works.

Fiverr - Great Marketing Stuff At A Fraction Of The Price
02:02

Business cards - you proabably already have them are you using them right?

You Have Got To Get Yourself Some Of These
00:42

Why love letters aren't just for your romantic others and how to use them for your customers.

Love Letters - Customers Can Be Soul Mates Too
01:43

Get your customers off the fence and buying from you. Here is how.

Scarcity - Get Your Customers Off The Fence
02:23

Why you need to personalise your marketing and how to do it.

Add Personality For Increased Sales
03:04

A super easy way to get publicity.

An Easy Way To Generate Publicity For Your Business
01:54

My favourite marketing method, hands down.

Sample Bags - Not Just For The Fair
02:56

The easiest way to convert potential customers.

Have a High Priced Item - Use This Strategy To Sell It
02:41

This is how to make sure people buy from you, not the competition.

This Is One Way To Ensure Your Buyers Choose You
04:06

Testimonials are everything, but you have to get it right.

Testimonials - But You Have To Do It Right!
03:24

This is what to do when you get bad feedback.

Lovers and Haters - How To Make It Work For You
05:47

There are so many reasons you need to write an Ebook - but first I wanted to make sure you realised - it's really not that hard!

Soooo Many Uses For Self Publishing (I could write a book about it)
02:33

Periscope rocks and people have been making big bucks from it.

The New 'IT' Thing
02:17

I love You Tube (but only for some industries)

Not Shy? Time To Get In Front Of The Camera
02:37

Weird pricing can work wonders for small business, let me explain.

Arouse Interest In Your Product With Weird Pricing
01:52

Local media can be an awesome resource providing that you want to reach people in your area.

Using Local Media
01:27

Why the yellow pages may be a waste of time for 80% of business, if you market to the senior population, you need these guys, here's why.

If this is your target audience, don't discount the good old phonebook
01:55

Nobody uses snail mail any more which is probably why it can still be a winner for some businesses.

Snail Mail - The Best Approach For You
02:50

Become an expert and you can lift your prices.

Want To Become An Expert?
01:10

Let's test your knowledge.

Let's Test Your Knowledge
4 questions
About the Instructor
Nicole Coggan
4.1 Average rating
14 Reviews
874 Students
3 Courses
Employment Consultant

Offers over 8 years experience in Employment Services assisting clients to find the job of their dreams even when facing multiple barriers such as limited education and work experience.

Has a passion for helping others make their career and small business dreams come true with action focused tasks that get results.

Started her career working with disadvantaged teenagers who were homeless or faced significant disadvantages to obtain meaningful employment.

Winner of multiple "Weapon of Mass Employment' Awards From ITEC

Author of 'Selection Criteria Sucks' and the 'Get The Job You Love Workbook'

Ran training programs on job search techniques for some of the biggest names in Employment Services

Worked her way around Australia in her early 20's with an average successful job search in each location taking 4 hours

Started her own business from scratch with less than $100 to turn a profit in it's first week.

Is a 'Certified Adwords Instructor'

Completed additional training to allow her to work with domestic violence and mental health clients to achieve successful education and training options

Runs a successful Resume Writing business while juggling the demands of two children and an obese Dingo.

Addicted to 'Game of Thrones' and loves painting really obscure elephants and fairies in her spare time.

Also has a passion for astrology and runs her own 'do it yourself' astrology site in her spare time.

Passionate about 'Extreme Job Search Methods' and a firm believer in thinking outside the box to help clients find the job of their dreams.