Small Business Marketing and Business Plan Essentials
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Small Business Marketing and Business Plan Essentials

Understand the Importance of a Business Plan - Establish a Marketing Plan - Get Organized
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6 students enrolled
Created by Alvaro Santizo
Last updated 4/2015
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  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the Importance of a Business Plan
  • Know the Structure of a Business Plan
  • Create a Business Plan
  • Evaluate a Marketing Strategy
  • Establish Marketing Options for their Company
  • Understand the difference between Marketing and Advertising
  • Know the Cycle of Elements Needed to Create a Marketing Plan
View Curriculum
  • Basic Management Skills

Why do companies place such importance into a business plan? Well, the creation of a business plan will allow any company to develop a road map to where they want to go and more importantly, how they are going to get there.

A good business plan will add value to your company, and in the long run will allow your company to achieve goals in a more efficient manner. Putting your concepts and ideas in a plan will allow you to learn about your market, competitors, and prepare your company for the changes needed to succeed.

Marketing is the business strategy designed to be the link between what your business is selling and what your costumers are buying. It is talking WITH your costumers instead of to them.

Marketing is a cycle that starts with costumer knowledge and goes around your whole operation all the way to customer service.

Each company has completely different needs and tactics that can be implemented to create a marketing plan. However, the process, resources and time required to develop and execute an efficient marketing strategy is based on the same principles.

Getting Organized:

If you start to make changes but do not supervise, track and monitor them frequently, you are destined to repeat mistakes and limit your ability to change and improve.

If you want your business to succeed, the first step is to be ready, and we have covered a lot of important aspects to help you in that area within the course. Once you are confident about every area in your company, you need to plan, execute and follow up. And you, as the owner, are the key element of this task.

Who is the target audience?
  • Small Business Owners
  • Managers
  • Entrepreneurs
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 02:20:22
Course Content
13 Lectures 02:17:22

Business Plan Structure

Business Plan Structure - Market Analysis

Business Plan Structure - Marketing and Sales

Business Plan Structure - Organization and Management

Small Business Marketing Essentials

Small Business Marketing Essentials 2

Small Business Marketing Essentials 3

Getting Organized

Getting Organized Examples and Spreadsheet

Thank you!
3 pages
About the Instructor
Alvaro Santizo
4.7 Average rating
7 Reviews
75 Students
6 Courses
Entrepreneur, Business Consultant



BUSINESS MANAGEMENT : Project Management, Planning and Execution, Budget Control – Financial Goals, Team Building - Cost Reduction - Process Evaluation and Improvement

LOGISTICS:Inventory Control, Supply Chain Management – Supplier Evaluation, Cost Reduction

SALES AND MARKETING:Market Development, Client Management, Marketing Campaigns (Local and Regional), Pipeline – Sales – Return on Investment

For the last 10 years I have been working with companies that range from multi national to small businesses owned and operated by individuals or small groups of people.

Companies i have worked with are in fields like: Construction - Logistics - Computer and Software Services - Construction Projects - Restaurants - Hardware Stores - Retail Stores - Beverage Industry - Veterinary Hospital Services.

I have had the privilege of learning from great leaders and not so good leaders (Yes you learn as much from a good one as from a bad one), having worked with and for amazing companies and companies that have struggled to succeed.

Because of that, i have been blessed with the chance to help others, execute ideas, create and develop projects and I have been able to fortunately learn from other entrepreneurs, executives and great people who came to this world to make a difference. Just like you.

I have worked for others, helping them build and achieve their dreams, until i got to the point where I decided i would no longer work for anyone else, and pursue my own ideas and dreams. I have started my own companies, with partners, by myself, even purchased one. And having been fortunate enough to have failed in some and succeeded in others, I have decided to share my knowledge and experience. With small business owners who may be struggling, or simply wanting to explore options to improve; as well as other brilliant entrepreneurs that are developing their own ideas and projects to start their small business.