Small Business Incubator

Discover the three foundations of your business which will help you build a successful marketing strategy
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  • Lectures 22
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Are you ready to take your start-up idea or small business to the next level?

  • Do you sometimes feel lost in a maze with your business?
  • Are you just not sure how to grow your traffic to get more clients and customers?
  • Do you often feel demotivated and not clear on your objectives?
  • Do you struggle with organization and sometimes end the day feeling like you haven't achieved enough?

If you said yes to any of the above then you are in the right place. It's time to take control and map out a clear path for your business.

Who Is This Course For?

Anyone who runs a small business whether online or brick and mortar. It doesn't matter whether you run a handmade or creative business, are a pet sitter, restaurant owner, accountant, florist or anything in between. The key is you want to develop the marketing for your business and in the process grow your potential audience.

Why Am I Teaching This Course?

Because 5 years ago I was in the same place you are now. I was at the start of building my business and I had to design my blogs and grow traffic to them from scratch. I was also disorganized and inconsistent when it came to blogging, marketing and building a newsletter.

Unfortunately I didn't have a network around me and I would have loved someone to show me all the steps I needed to take whilst surrounded by people who were also growing their businesses.

However through a great deal of trial and error I learned all the steps necessary to bring me to the place I am now. A place where 3 years ago I was able to walk away from a corporate HR position to take my business full time. If you join me in the 'Small Business Incubator' that trial and error will be removed for you and that's why I want to share what I've learned.

I trained as a teacher, worked for 16 years as an HR Manager and I have grown my own business from scratch. I feel very fortunate because the skills and experience I learned from all three of those things now allow me to do what I love - work with individuals and small groups of people to help them make their businesses thrive.

What are the requirements?

  • You need to have a business or be in the planning stage for one
  • You need to be willing to spend time working on the three foundations of your business: your website; mailing list; and marketing

What am I going to get from this course?

  • Ensure consistent branding for your business
  • Define who your clients are and discover where to reach them
  • Create your marketing strategy so as to expand your audience
  • Understand how to encourage people to sign up to your mailing list
  • Grow your blog through great, highly relevant content
  • Set goals, get organized and stay on track
  • Maintain a positive mind set even in difficult times

Who is the target audience?

  • This is for someone in the early days of their business or for someone who is struggling to understand how their marketing strategy should all fit together
  • This is not for a business with an existing large marketing team

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Your Audience and Branding
Introduction to the Course
Understanding Your Audience
Section 2: The Foundations of Your Business
Three Elements Vital to Your Business
Your Website Part 1
Your Website Part 2
Section 3: Building Your Mailing List
Your Newsletter
Getting People Onto Your List Part 1
Getting People Onto Your List Part 2
Section 4: Promoting Your Business
Promoting Your Business Part 1
Promoting Your Business Part 2
Section 5: Creating Great Content
Creating Content Part 1
Creating Content Part 2
Creating Content Part 3
Section 6: Goal Setting. Mind Set and Motivation
Introduction to Goal Setting
Gathering Data Part 1
Gathering Data Part 2
Goal Setting Part 1
Goal Setting Part 2
Six Strategy Steps
Section 7: Bonus Section
Click To Tweet
PicMonkey & Creating an Opt In Cover

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Instructor Biography

Alison Wood, Business & Marketing Trainer

I love to help people grow their businesses through the power of marketing.

My background includes a BA Honours in English & History and postgraduate studies in teaching. Before I took my business full-time I spent 16 years as a Human Resources Manager for a blue-chip company in the South East of the UK.

During the last six years I have created a number of successful websites and I have become adept at the design and administration of Wordpress sites. I am also knowledgeable and creative in the areas of social networking, blogging, SEO and marketing.

Take a look at my courses and learn from my direct experience, so that you don't have to invest the same amount of time and can be up to speed much more quickly. I look forward to working with you.

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