How to Write a Sales Page That Sells
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How to Write a Sales Page That Sells

The 12 Step Proven System to Skyrocket Online Sales, Rapidly Build Your List and Attract Hordes of New Customers
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21 students enrolled
Created by Rob Hamilton
Last updated 3/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Increase online sales, conversions and attract new customers
  • Write your very own powerful and persuasive sales page
  • Script your own video sales letter
  • Create killer headlines for your landing or squeeze pages
  • Establish yourself as an authority in your field
View Curriculum
  • It is recommended students have a basic knowledge of available sales page software or access to a programmer who does.
  • A basic knowledge of video marketing

"Your Sales Pages (Written, Video or Both) Are Your Online Sales People"

And like sales people, sales pages can either flop, sell a few, be average, good or truly outstanding.

You can have all the other marketing strategies on the planet, but if your sales pages are not selling, you aren't going to make it.

If you want to skyrocket your online sales, build your important list or attract an avalanche of new clients then you must have sales page that are going to perform.

One Billion .com's and Counting...

With so many people trying to sell online a good sales page is not going to cut through the clutter. You need an outstanding page, written, video or both.

This course is built on 12 proven steps that have generated millions in cash sales. Now you can create the same winning content for your sales pages.

On this course you will learn:

  • How and why you must seize attention in a world full of distraction (I blow the lid on the myth about 'Shrinking Attention Spans' in your prospects)
  • How to create killer headlines that instantly grab attention
  • How to identify the pain, problem or frustration of your prospects (They will think you have been snooping through their private messages)
  • How to whip up a buying frenzy in your prospects before they even see your offer
  • How to eliminate fear from any prospect so they will happily buy with you-more of the time
  • How to generate a storm of urgency that compels prospects to whip out their plastic
  • How to use the Law of Scarcity in your sales pages (This dramatically skyrockets results)
  • And so much more.


  • Contains REAL LIFE case studies and examples of content I have created that generated 274K in one day, over 5 million in 12 months and multi-millions over 6 years.
  • The psychology behind the 12 steps and how these steps sell on an unconscious level
  • This is just under 4 hours of PROVEN content making strategies that powerfully persuade your prospects unconscious buying process to buy now
  • With a 10 page workbook stuffed with 64 powerful questions, you will be able to create a persuasive sales page within hours of completing the course.

By the end of this course you will be able to write your very own powerful sales pages or script your own unique video sales letters.

Who is the target audience?
  • This "How to Write a Sales Page That Sells" 12 step course is for online entrepreneurs, infopreneurs, coaches, consultants and anyone who is selling or attracting customers via online marketing
  • This course is for anyone who has online marketing strategies or existing sales pages (Including video) but who are struggling to make sales, build their lists or attract new clients.
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Curriculum For This Course
26 Lectures
Introduction to the Course
1 Lecture 05:35
Your Workbook. Contains 64 Questions. Use throughout the course.
1 Lecture 00:00

A comprehensive checklist for your sales pages. Includes 64 questions that you can ask yourself through out the course. This ensures you are creating powerful sales pages and video sales letters.

Contains 64 powerful questions as a checklist for your sales pages
9 pages
Bonus Lessons
5 Lectures 50:12

Discover how the 12 steps funnel the unconscious mind into a state of 'buying mode'

Preview 17:09

Yes you have to seize attention...but don't believe the hype that your sales letters, pages or video sales letters should all be short in length. I will be blowing the lid on the false advice being pumped out in some sectors.

Weapons of Mass Distraction-Why You Must Seize Attention

Your prospects need to see that you understand the pain, problem or frustration they are suffering without your products or service. Here you will learn how to climb into their mind.

How to Identify the Pain, Problem or Frustration

How to find the pleasure your prospects will experience once they have bought what you are offering. This helps you provide and then present your compelling solution.

How to Identify the Pleasure

Presenting a compelling solution that is going to end the pain, problem or frustration of your prospects (Potential clients) is critical to the success of your sales page. Here you learn how to find it.

How to Discover Your Compelling Solution
Step 1 How to Seize Attention-Killer Headlines
4 Lectures 25:11

Discover one of the most powerful headlines you can use!

Types of Headlines that Grab Eye Balls

The Punchy Sub-Headline

More Headline Examples

Real Headlines in Action
Steps 2 and 3 Identifying the Pain and Providing the Solution
2 Lectures 27:39

Your prospects need to see that you understand what their pain feels like. They need to be able to relate to you.

How to Let Your Prospects Know that YOU Know How They Feel

Now we are going to present them with the best possible solution on the planet. Your solution.

Present Your Compelling Solution
Steps 4, 5 and 6 Authority, Sizzle and Evidence
3 Lectures 42:11

How to be seen as the authority in your field. One of the most powerful, persuasive weapons you will learn. Almost compels anyone to comply with your message.

Step 4 Your Authority

Whip up a buying frenzy!

Step 5 Fact, Benefit, Sell

Learn how to reduce the natural, automatic fear of making a mistake.

Step 6 Evidence and Social Proof
Steps 7, 8, 9 The Offer. The Guarantee. But Now its Gone.
3 Lectures 55:06
Step 7 An Offer They Can't Refuse

Finally, that fearful, skeptical voice will be silenced once and for all.

Step 8 The Guarantee

Learn how to use scarcity to compel prospects to buy now. One of your most powerful weapons. Learn when to use numbers and when to use time as your main tactic.

Step 9 The Law of Scarcity
Steps 10, 11, 12 The CTA. Reignite Fear. The Grand PS
3 Lectures 25:08

How to add a great Call to Action. And, learn what females respond better to.

Step 10 Act Now

Yes, believe it not, but you need to reignite some fear. Why? You will learn in this lecture how injecting some fear can increase response rates.

Step 11 Reignite Some Fear

One of the most read parts of your sales page.

Step 12 PS, You Might Want to Add This
Examples, Resources, Video Sales Pages and Conclusion
4 Lectures 00:00

Discover what strategies to use for your video sales letters, what length they should be depending on your audience and what not to put in them.

The Video Sales letter
2 pages

See real examples of some landing pages that I have created that have had a massive opt-in rates and conversions. Plus I even reveal two that flopped big time! You will see the strategies that you have learned in the course and how to apply them to your marketing funnel.

Landing and Squeeze Page Examples
2 pages

What software I use to create beautifully converting sales pages (No affiliate links) and why I also use Vimeo for video hosting.

1 page

Discover how you can get a free appraisal from me regarding your newly created and outstanding sales page or landing page!

2 pages
About the Instructor
Rob Hamilton
4.3 Average rating
12 Reviews
781 Students
4 Courses
Author, Life and Performance Coach

My purpose in life is simple: To help 1,000,000 people experience more success, happiness and personal fulfillment through my seminars, speaking, books and courses.

Hi, I am Rob Hamilton

  • I am the Author of 'Ignite the Spark, Explode Your Results: 12 Revolutionary Strategies to Kick-Start Your Life'
  • NLP Practitioner and Time Line Therapist™ (accredited by the ABNLP)
  • Qualified Life Enhancement Coach
  • Speaker
  • World Class Copywriter
  • Marketing Coach

I have been an honoured guest speaker at the prestigious Napoleon Hill International Convention.

I have studied human behaviour since I was 4 and the unconscious mind for over 20 years.

I have also;

  • Coached people ranging from multi-millionaires to senior tennis pro's; from nurses to teachers and entrepreneurs
  • Generated millions in cash sales for various clients.
  • Given life changing seminars to thousands of people in the UK, Australia, Malaysia and Singapore
  • Appeared on Live TV and in various newspapers

On a personal level, after losing everything I fought my way out of severe depression (Without drugs) after being a whisker away from ending it all. I have bounced back bigger and better than ever before. I am more successful and happier.

I am married to a beautiful, wonderful lady and have 5 kids. I love people watching, reading, comedy, football and dogs.